SMILE Conference  September 16-18

iSMILE Conference on September 18-19

in Palm Beach Gardens, Florida.

Social Media In Law Enforcement 2024

Hosted by The Palm Beach County Sheriff's Office

The Palm Beach County Sheriff’s Office is one of the largest sheriff's offices in the United States, serving a diverse population of over 1.5 million residents across more than 2,300 square miles.

Elevating Law Enforcement Through Social Media.

Join the premier event dedicated to enhancing communication and public engagement within law enforcement. The SMILE and iSMILE Conferences bring together PIOs, social media experts, and communication professionals from across the globe to share innovative strategies, cutting-edge tools, and best practices. Elevate your agency’s digital presence and foster stronger community connections with insights from industry leaders.

With iSMILE, delve into advanced investigative techniques using social media, enhancing your ability to solve cases and protect your community. Don’t miss this opportunity to transform your approach to social media and investigative techniques in law enforcement.

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Join us from September 16-19, 2024, in Palm Beach Gardens, Florida, for an unparalleled experience of learning, networking, and innovation.

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The 2024 SMILE Conference

Every issue that arises in the realm of law enforcement and social media will be explored in detail at our conferences. It’s time to start planning your participation and ensure you are at the forefront of social media innovation in law enforcement. Start your journey with us.

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SMILE Conference

Start planning your participation in the leading law enforcement conference that specializes in social media. The SMILE (Social Media in Law Enforcement) Conference brings together PIOs, social media personnel, Community Outreach, and communications staff within law enforcement agencies to explore the latest trends, tools, and best practices.

iSMILE Conference

One of the most important aspects of law enforcement today is the effective use of social media for investigations. The iSMILE (Investigative Social Media in Law Enforcement) Conference, following the main SMILE Conference, delves into advanced investigative techniques and strategies. We will help you enhance your skills and knowledge.

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Don't miss out on this exclusive offer! Buy one ticket and bring another member of your agency for FREE!

Breakfast and Lunch is Included!
B.O.G.O

LISTEN TO THE Event Speakers

Sheriff Ric Bradshaw

Sheriff of Palm Beach County Sheriff's Office

Juan Diasgranados

Public Affairs Manager | Miami Dade Corrections & Rehabilitation Dept

José L. Diego

Head of the Innovation & Project Management Division

Rylan Simpson, Ph.D.

Assistant Professor | School of Criminolgy | Cst. Sam Zacharias

Tatiana Peralta

Communications Manager | National Crime Prevention Council

Joe Koenig

CFE and Forensic Linguist | KMI Investigations

Angelica Kellner

Senior Social Media Specialist | Miami Dade PD

Fatima Zimichi

Social Media Manager | PBSO

GET EXPERIENCE

Transform Your Perspective on Social Media in Law Enforcement

Discover how to revolutionize your agency’s approach to digital communication and investigative techniques. Learn from top experts who are shaping the future of social media in law enforcement. Gain insights into the latest trends, tools, and strategies that will enhance your skills and elevate your department’s online presence.

SCHEDULE DETAILS SMILECon Event Schedule

SMILE Conference 2024 is the leading event for law enforcement professionals to enhance their social media strategies and community engagement. (Click on the Date to see the Agenda)

08.00 - 9:30 AM Registration

Registration

Check-in at registration desk

9.30 - 10.30 AM Opening Ceremony

Sheriff Ric Bradshaw

Opening Ceremony: Honor Guard Presentation and Keynote Address by the Sheriff

Kick off the SMILE Conference with an inspiring and ceremonial start. The Honor Guard will present the colors, symbolizing our dedication to duty, honor, and service. This solemn moment sets the tone for our conference, reminding us of the core values that drive our law enforcement community. Following the presentation, we will have the honor of hearing from the Sheriff. His keynote address will offer valuable insights and set the stage for the discussions and learning that will take place over the course of the conference. His words will underscore the importance of social media in law enforcement, the challenges we face, and the innovative solutions we can implement to better serve our communities.

11:00 - 12:00 PM General Session

Linda M. Tobias

The Benefits of Giving Frontline Police Officers a Voice on Social Media

Metro Vancouver Transit Police (MVTP), with an authorized strength of only 186 police officers and 20 Community Safety Officers, has 48 social media accounts across 8 platforms. Most of these accounts are handled, not by the PIO or Executive team, but by officers at the sergeant rank or below. As a result of the small department’s large digital footprint, niche demographics are being reached, goodwill in the community is growing, and media attention has increased. Using MVTP as a case study, Linda Tobias will explore how empowering units and individual officers to have a branded presence on social media will humanize your department, build relationships with the marginalized groups/individuals, and increase employee morale. Linda will share how: employees are selected to manage a social media account, risk is mitigated, oversight is administered, internal support is solicited; and how to make the whole process manageable, even with limited resources.

11:00 - 12:00 PM Breakout Session

Sgt Jo Ann Reed

Building Trust Through Charisma: A Guide to Effective Community Policing

12:05 - 12:35 General Session

Benito Gaspar

Community Outreach, Specifically Catering to a Demographic in One’s Community

Join Benito Gaspar, our dedicated Spanish-speaking liaison, as he shares his expertise in community outreach within Palm Beach County's Hispanic demographic. This insightful presentation will explore tailored strategies for engaging specific community groups, with a focus on cultural sensitivity and effective communication. Benito will discuss the unique challenges and opportunities in reaching out to diverse populations, highlighting successful initiatives and practical approaches that have fostered trust and collaboration. Attendees will gain valuable knowledge on how to create meaningful connections and enhance community relations within their own jurisdictions.

12:35 - 2:00 PM LUNCH

Registration

LUNCH

2:00 – 3:00 PM General Session

Chief Marcia Harnden

Leveraging Social Media for wellness, retention and recruiting

If you build it they will come. The Albany Police Department has leveraged its social media to build followers, recruit talent, tell their story, and showcase the wellness culture they have built.

3:05 – 4:00 PM General Session

Ed Berliner

Navigating the Storm: Local Journalist Perspective: Crisis Communication and National Media Management in the Wake of the Fort Lauderdale Airport Shooting

4:05 - 5:00 PM General Session

Veda Coleman-Wright

Navigating the Storm: Social Media Team Perspective: Rebuilding Trust: Strategic Social Media Engagement in the Aftermath of Crisis

9:00 - 10:00 AM General Session
 Cold Case Chronicles: Solving the Unsolved with the Power of Podcasting

Fatima Zimichi

Cold Case Chronicles: Solving the Unsolved with the Power of Podcasting

Discover how the dynamic duo, Fatima Zimichi and Anthony Rodriguez, have harnessed the power of podcasting to breathe new life into cold cases. In their groundbreaking podcast, The Lead, they delve into unsolved mysteries, bringing attention to forgotten cases and generating public interest and tips that can lead to breakthroughs. This session will provide an inside look at how they research, produce, and promote their podcast, and the impact it has had on the community and law enforcement efforts. Learn how storytelling and digital media can be powerful tools in the pursuit of justice, and get inspired to leverage new platforms for investigative work.

9:00 - 10:00 AM Breakout Session
 Super Bowl, Formula 1, National Championship, Oh My! How to use Social Media during primetime sporting events.

Angelica Kellner

Super Bowl, Formula 1, National Championship, Oh My! How to use Social Media during primetime sporting events.

What do you do when you have primetime sporting events in your town? How do you relay important public safety messaging but also have fun and showcase the event?

We’ll go through our social media strategies, what we did, why we did it and how we did it, when it came to big sporting events in Miami!

10:05 - 11:00 AM Genreal Session
 From Serious To Social: Changing Public Perception, One Post At A Time

Jordan Mirakian

From Serious To Social: Changing Public Perception, One Post At A Time

Why it's ok to use humor on a law enforcement social media platform. Seal Beach is a small beach community in Orange County, California. With just over 24,000 residents, we have gained national recognition in the law enforcement social media community for our unique blend of humor, authenticity and informative storytelling on our Facebook and Instagram platforms. Our presentation discusses different ways we incorporate humor in our message, and how we have successfully built trust in our community and beyond by being relatable and authentic. We also discuss how our platforms were instrumental in quelling civil unrest during the "Caravan 4 Justice" protests in our community and how our "Live" ride-a-longs kept our community engaged during the COVID lockdowns.

11:05 - 12:00 PM General Session
 How to Deal with Trolls on Corporate Accounts

Laurie

How to Deal with Trolls on Corporate Accounts

Navigating the digital landscape can be challenging, especially when dealing with online trolls. This session will equip you with effective strategies to manage and mitigate disruptive behavior on your corporate social media accounts. Learn from experts who have successfully handled online harassment and negative interactions while maintaining a positive brand image. Discover practical techniques for identifying trolls, responding appropriately, and fostering a constructive online community. By the end of this session, you'll be armed with the tools and knowledge to protect your brand and create a more respectful and engaging online presence.  

12:00 - 2:00 PM LUNCH
 LUNCH

Registration

LUNCH

2:00 - 3:00 PM General Session
 Advanced Sentiment Analysis for Effective Crisis Management

Anthony Rodriguez

Advanced Sentiment Analysis for Effective Crisis Management

In today's fast-paced digital world, understanding public sentiment is crucial for effective crisis management. This session delves into the advanced techniques of sentiment analysis, a powerful tool for gauging public opinion and reactions in real-time. Learn how to leverage cutting-edge technology to analyze social media and other digital communications, identify potential crises early, and respond swiftly and appropriately. Our experts will share case studies and best practices, demonstrating how sentiment analysis can be integrated into your crisis management strategy to maintain public trust and safeguard your organization’s reputation.  

3:05 - 4:00 PM General Session
  Surfside Building Collapse: Social Media during a Major Incident

Angelica Kellner

Surfside Building Collapse: Social Media during a Major Incident

On June 24, 2021, at approximately 1:22 a.m. EDT, Champlain Towers South, a 12-story beachfront condominium, partially collapsed, causing the deaths of 98 people.

As the lead police department and one of the main public safety departments, how do you use social media to get information that the community needs while also paying respect to the victims, families, and all of those affected?

We’ll experience firsthand the Miami-Dade Police Department's response to this tragedy on social media from start to finish.

4:05 - 5:00 PM General Session
 Lost in Translation: Communicating in Different languages using AI

Mike Jachles

Lost in Translation: Communicating in Different languages using AI

In an increasingly diverse world, effective communication across language barriers is more crucial than ever for law enforcement. This session delves into the innovative use of artificial intelligence to bridge linguistic gaps. Learn how AI-powered translation tools can enhance interactions with non-English speaking communities, improve the accuracy of translations, and ensure that vital information is communicated clearly and efficiently. This session will explore real-world applications, best practices, and the future potential of AI in multilingual communication within law enforcement.

10:05 - 11:00 AM Breakout Session
 Building Trust Through Charisma: A Guide to Effective Community Policing

Sgt Jo Ann Reed

Building Trust Through Charisma: A Guide to Effective Community Policing

Join us for an enlightening breakout session focused on the power of charisma in community policing. "Building Trust Through Charisma" offers practical strategies for law enforcement officers to build stronger, more trusting relationships with the communities they serve. This session will delve into:

  • Understanding Charisma: Learn the key elements of charismatic communication and how it can enhance public interactions.
  • Building Rapport: Techniques for quickly establishing trust and rapport with community members.
  • Effective Communication: Tips for clear, empathetic, and impactful communication that resonates with diverse audiences.
  • Conflict Resolution: Strategies for using charisma to de-escalate tensions and foster positive outcomes during conflicts.
  • Case Studies: Real-life examples of officers who have successfully utilized charisma to improve community relations.
Whether you're a seasoned officer or new to the field, this session will equip you with the tools to harness your natural charisma and become a more effective, trusted presence in your community. Don't miss this opportunity to transform your approach to community policing and make a lasting impact.  

9:00 - 10:00 AM General Session
 The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?

Rylan Simpson, Ph.D.

The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?

10:05 - 11:00 AM Genreal Session
 Finding your "Frank" - Fridays With Frank

Lauren Reimer

Finding your "Frank" - Fridays With Frank

11:00 - 12:00 PM General Session
 The Digital Officer: AI Tools for Building Trust and Engagement Online

Anthony Rodriguez

The Digital Officer: AI Tools for Building Trust and Engagement Online

12:00 - 2:00 PM LUNCH

Registration

2:00 - 3:00 PM General Session
 Successes and Challenges Creating a Social Media Account for the Corrections

Juan Diasgranados

Successes and Challenges Creating a Social Media Account for the Corrections

3:05 - 4:00 PM General Session
 Leveraging Reddit for Community Engagement and Media Attention

Linda M. Tobias

Leveraging Reddit for Community Engagement and Media Attention

4:05 - 5:00 PM General Session
 COMMUNITY OUTREACH PANEL

Deputy Kenneth Torrence

COMMUNITY OUTREACH PANEL

SCHEDULE DETAILS iSMILECon Event Schedule

SMILE Conference 2024 is the leading event for law enforcement professionals to enhance their social media strategies and community engagement.

9:00 - 10:00 AM General Session

James Robertson, MA (AEDT)

Social Media and Crime

9:00 - 10:00 AM - Breakout Session

Ben M.

Python for OSINT - Leveraging AI and Machine Learning

This course is designed specifically to arm professionals with the Python skills necessary for advanced OSINT applications. This course incorporates AI and machine learningtechnologies, including computer vision, generative audio, and the use of local large language models (LLMs) for enhancing coding and debugging practices. Our program is meticulously crafted for beginners but scales to challenge even seasoned professionals. It covers essential skills such as setting up development environments, managing version control with GitHub, and automating OSINT tasks. The highlight of the course is a capstone project where participants apply what they’ve learned by building an application using the latest AI tools and open-source neural networks. This program not only builds technical skills but also focuses on their real-world applications in intelligence, business analysis, and investigations. As a recognized expert in pioneering OSINT techniques using AI, I have had the privilege of training key personnel from notable organizations such as the Metropolitan Police, the Home Office, and security teams at Buckingham Palace. My experience and insights into the intersection of AI and OSINT provide valuable perspectives that are both current and practical.

10:05 - 11:00 AM Genreal Session

Tatiana Peralta

The Rise of Fentanyl & Big Crimes on Social Media: How we can be where the Criminals are to Keep Kids Safe

10:05 - 11:00 AM Breakout Session

José L. Diego

Hybrid threats, AI and new technologies affecting Community Policing and Social media: A European research perspective

The European Commission is enabling research activities involving Police Forces in order to prevent and find innovative solutions to security challenges. This is a great opportunity for Law Enforcement Agencies (LEAs) to collaborate with other LEAs, Industry (companies, developers...) and Academia (Universities, security research entities...) so they can get valuable knowledge, provide user requirements, test new prototypes and uptake new technologies on security management. These research projects and activities provide added value and relevant outputs to the European Police forces: Engagement with the community, prevention of disinformation campaigns and polarization, countering hate speech, networking & sharing best practices with other entities in Europe facing these same challenges, etc. Some of the results that could be presented to the audience are: the European Network to counter Hybrid Threats, the community policing & social media management platform and strategies, the TAHCLE hate crime & hate speech police training programme (designed by the OSCE).

11:05 - 12:00 PM General Session

Stephan & Kim Santman

Cyber HUMINT: Infiltration into the Digital Social World

In recent years, criminals have increasingly utilized social media and online platforms to share information and forge and maintain connections. They have become adept at shielding their personal and confidential data by employing techniques such as anonymous browsers, false online identities, private messaging, and closed group discussions. Last year alone, a platform like Facebook removed over 2 billion fraudulent accounts involved in covert communication within criminal circles, fraudulent activities, and spreading disinformation. Traditional investigative methods are falling short in gathering crucial information. More and more cases demonstrate that investigators must immerse themselves in the digital world of these criminals. The lecture "Infiltration into the Digital Social World" introduces an innovative approach to gathering digital intelligence. This presentation will highlight several real-life cases where Cyber-HUMINT (Human Intelligence through digital channels) played a critical role in investigating criminal organizations and individuals. Cyber-HUMINT is a method where investigators anonymously and discreetly use digital channels and psychological deception to obtain information from individuals who are otherwise unreachable by standard investigative techniques. The goal of this presentation is to explore how investigators can legally infiltrate the digital domains of criminals and their organizations, thereby enhancing the effectiveness of modern digital investigations.

12:00 - 2:00 PM LUNCH

Registration

LUNCH

2:00 - 3:00 PM General Session

Anthony Rodriguez

AI as the New Detective: Harnessing Social Media Intelligence in Law Enforcement

Discover how artificial intelligence is revolutionizing investigative work within law enforcement by leveraging social media intelligence. This session will explore the latest AI-driven tools and techniques that help law enforcement agencies gather, analyze, and interpret vast amounts of social media data. Learn how AI can identify patterns, track suspects, and uncover critical evidence, all while enhancing efficiency and accuracy. Real-world case studies will illustrate the powerful impact of AI on solving crimes and improving public safety. Join us to understand how AI can become an indispensable ally in your investigative toolkit.

3:05 - 4:00 PM General Session

Laurie

Social Media 101: Current Apps, Cyber Bullying, Sextortion

Gain essential knowledge and insights into the latest social media apps and the pressing issues of cyberbullying and sextortion. This session will provide an overview of popular social media platforms, their features, and user demographics. Delve into the serious topics of cyberbullying and sextortion, understanding their impact on individuals and communities. Learn proactive strategies and best practices for preventing and addressing these issues, equipping you with the tools to foster a safer and more supportive online environment.

11:05 - 12:00 Breakout Session

Joseph Seanor

Technology Abuse Investigations

Having spent the last 8 years working with Women's Silicon Valley, a resource group for abused women, I have worked with hundreds of women that are being abused by technology from their partners. These investigations have opened my eyes to how these types of incidents have been under served due to the nature of the abuse. I have made similar presentations to Google USA, Google Europe, and Google Asia.

9:00 - 10:00 AM General Session
 Fighting the good fight…and surviving it

Tony Moreno

Fighting the good fight…and surviving it

10:05 - 11:00 AM Genreal Session
 Geo-Intelligence: Harnessing Social Media for Situational Awareness in High-Risk Operations

Anthony Rodriguez

Geo-Intelligence: Harnessing Social Media for Situational Awareness in High-Risk Operations

Learn how to leverage the power of geo-intelligence and social media to enhance situational awareness during high-risk operations. This session will delve into the strategic use of geotagged social media data to monitor and analyze real-time events, helping law enforcement agencies make informed decisions quickly. Discover tools and techniques for extracting valuable insights from social media platforms, improving response times, and ensuring officer and public safety. Through real-world examples, gain a comprehensive understanding of how geo-intelligence can be a game-changer in high-stakes situations.

11:00 - 12:00 PM General Session
 OSINT for Law Enforcement and Investigators: case study

Nicolas De Rycke

OSINT for Law Enforcement and Investigators: case study

Conducting open-source investigations manually can be daunting, akin to searching for a needle in a haystack. The relevant information is often buried within vast quantities of data, making both collection and analysis time-consuming and complex. Traditionally, investigative teams have had to juggle multiple tools, each requiring separate subscriptions. This not only incurs significant costs but also creates navigational challenges that hinder efficiency. In this presentation, we will showcase a compelling case study involving a wanted individual to illustrate how to improve the OSINT process and the challenges involved. We will demonstrate various OSINT techniques and tricks that enable the discovery of numerous digital fingerprints related to the target across the internet, including social media activity, online forum posts, and other publicly accessible data sources.

12:00 - 2:00 PM LUNCH
 LUNCH

Registration

LUNCH

2:00 - 3:00 PM General Session
 Crime Prevention in the Digital Age

Tatiana Peralta

Crime Prevention in the Digital Age

3:05 - 4:00 PM General Session
 Forensic Linguistics - Finding facts for better decisions

Joe Koenig

Forensic Linguistics - Finding facts for better decisions

Getting the truth isn’t easy, nor is understanding the real message. We learn at an early age to tell partial truths to avoid telling complete lies. Precise communication prevents and uncovers partial truths. Imprecise communication nurtures deception and poor decision-making. Developing special skills will help get the truth and lead to better ethical decision-making. The attendees will learn these skills through lectures and examples. Attendees will also learn the best method for obtaining uncontaminated statements, creating and preserving those statements for forensic analysis.

PRICING PLANS Get your Ticket

SMILECon

SMILECon $599

SMILE is the leading event for law enforcement to enhance their social strategies.

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iSMILECon

iSMILECon $499

iSMILE focuses on advanced social media investigations for law enforcement professionals.

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SMILE & iSMILE

SMILE & iSMILE $999

SMILE enhances law enforcement's social media engagement, while iSMILE advances investigative techniques.

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