2024 Conference Information Coming Soon


Join us at the SMILE CONFERENCE, the iSMILE CONFERENCE, and the coSMILE Conference.

Using social media to improve law enforcement and engage citizens

Early bird rates are frozen!!

Hosted by:

Fairfax County Police Department

SMILE Conference 2022

September 18-23 Fairfax, VA
Hosted by the Fairfax County Police Department


$599 Early bird rate through August 31st. $999 for both SMILE and iSMILE
$749 regular rate after August 31st. $1,149 for both

$399 Early bird rate through August 31st for 2-day coSMILE $799 for 4-day coSMILE
$499 regular rate after August 31st for 2-day coSMILE
$999 for 4-day coSMILE

The Global Leader

Now in Our 13th Year!

The SMILE Conference is the world’s premier source for training for police in the use of social media for community outreach, event management, crisis communications and investigations with social media. 

The 18th SMILEcon is now THREE conferences spanning six days. The iSMILE is Investigators’ SMILEcon and will feature three whole days of investigative content. iSMILE is in its second year. 

This is the first year for coSMILE which will feature non-social media content on Sunday for community outreach officers. Participants can elect to attend Sunday and Monday or Sunday along with the entire SMILE Conference.


September 19-21, 2022, Fairfax, VA
coSMILE begins September 18

Download the SMILE Conference flyer HERE

Download the coSMILE Conference flyer HERE

Apply to speak at #SMILEcon HERE


September 21-23, 2022, Fairfax, VA

Download the iSMILE Conference flyer HERE

SMILE Conference 2022

The SMILE Conference is the leading training conference devoted to Social Media, the Internet and Law Enforcement initiatives.

The SMILE Conference, now together with the iSMILE Conference and the coSMILE Conference, has pioneered the adoption of social media by law enforcement agencies across the world for public outreach, crime prevention, and forensics since 2010. The SMILE Conference has become both the go-to and most trusted source by law enforcement agencies worldwide. Come to learn from the best and network with an international audience of police social media practitioners.

What is the Conference format

The first day of the conference focuses on how social media has been used to build new relationships & develop trust & confidence with communities. Day two will feature various aspects of event management using social media platforms and will include break-out sessions. Day three will add content on intelligence gathering specifically for police Investigators and analysts. Day three will include breakout sessions for Investigators, analysts, and PIOs. Day 4 is ALL hands-on for investigator and analysts. Day four is limited to police professionals, sworn and civilian.

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Who’s SMILE’n

As at every SMILEcon, we are working on an international mix of speakers who are the leading thinkers in this area. Our subject matter experts will lead delegates through three public-safety-specific and information-packed intense days of social media and Internet education.

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Who Should Attend

Join over 500 of your police colleagues. From the Chief to the newest officer in the agency, Investigators, PIOs, SROs and Community Policing Officers, The SMILE Conference is appropriate for anyone in public safety who is interested in social media and its many applications in the field of law enforcement, community engagement, event management, crime prevention, and investigations.
While there is no typical delegate, our guests are usually split between PIOs and their supervisors, investigators and crime analysts and typically run about 65% sworn and 35%, civilian.
SMILEcon welcomes Fire, EMS and 911 professionals and private security personnel.
Delegate rates haven’t been raised in the entire ten-year history of the conference and include a hot buffet lunch. The SMILE Conference will address social media as community media, investigative techniques and cases studies, officer safety, social media policy and strategy, legal issues, recruitment and retention and will also offer break-out sessions to meet the needs of delegates of varying levels of social media readiness.

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Morgan Butler, Engagement and Outreach Manager for Public Policy, Twitter

Morgan Butler is a social media expert, photographer, videographer, and creative director, currently serving as the Engagement and Outreach Manager for Public Policy at Twitter. Prior to Twitter, she spent four and a half years as a digital and creative director in Congress managing members’ social media channels and creating content. When she’s not hard at work, Morgan fuels her love of sports by working as an in-house television director at the Capital One Arena for Washington Wizards, and Georgetown Hoyas. She also serves as an adjunct instructor at San Francisco Film School, teaching digital media production and management. Morgan holds a Master of Communications degree from Johns Hopkins University and a Bachelor of Arts degree in Mass Communication from Grambling State University. When she’s not working, Morgan enjoys watching horror movies, exploring the great outdoors, and spending time with her family and four pets.


SMILEcon, 1:00 PM, Sep 19
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SMILE Conference 2022 USA

Hosted by the Fairfax County Police Department.

Chief Kevin Davis and the women and men of the Fairfax County Police Departments will host law enforcement professionals from around the world at SMILEcon #18, iSMILEcon #2 and coSMILEcon #1, September 18-23, 2022.

Something Different From the Typical Conference Format

The conference will also include one evening Town Hall meeting.

Tuesday evening at the Fairfax Marriott – This Town Hall has proven to be one of the most popular events of the conference. It will provide everyone with an opportunity to further explore and discuss at length issues concerning social media and law enforcement that could not be fully addressed during the day. The Town Hall will be highly spirited, interactive and wrapped in a social media context.

The SMILE Story

Now in our 13th year!

The idea of a social media conference for police first percolated at LAwS Communications in late 2009 when Lauri Stevens was working with a midwestern police department creating their Facebook page and blog.

Hover or click a year to learn more.

#1 – Smile Conference was planned for April 7-9 of 2010, in Washington D.C.

There were three more SMILE Conferences, all U.S. based:

#2 – Santa Monica with the Santa Monica Police hosting
#3 – Chicago, at CPD HQ with Chicago Police hosting
#4 – Dallas, with the DPD as hosts

#5– Vancouver, hosted by the Canadian Association of Chiefs of Police
#6 – Richmond, VA hosted by the Richmond Police

#7– Sunnyvale, CA, hosted by the Sunnyvale Department of Public Safety
#8– Omaha, NE hosted by the Omaha Police

#9– Tampa, FL hosted by Tampa Police
#10– Birmingham, UK, hosted by the West Midlands Police

#11– Phoenix, AZ hosted by the Phoenix Police
#12– Niagara Falls, ON hosted by the Niagara Regional Police Service

#13 – Alexandria, VA hosted by the Alexandria Police
#14 – Long Beach, CA hosted by the Long Beach Police
#15 – Miami, FL hosted by the Miami Police
#16 – Houston, TX hosted by the Harris County Sheriff’s Office
No conference held
#17 – Scottsdale, AZ; hosted by Scottsdale and Paradise Valley Police Department
#18 – Fairfax, VA; hosted by Fairfax County Police Department


The SMILE Conference is the leading conference globally when it comes to police use of social media. Our delegates and speakers have attended from Kenya, Finland, Netherlands, Belgium, United Kingdom, Ireland, Northern Ireland, Scotland, Australia, New Zealand, United States, and Canada. Combined with the ConnectedCOPS blog, the ConnectedCOPS Awards and the Global Police Tweet-a-thon (also founded by LAwS Communications), we have connected and trained thousands of police officers around the world.

People who attend SMILEcon return over and over, to reconnect, stay abreast of new developments and keep their skills polished. Come to see what all the fuss is about.

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Interested in becoming a Speaker or Vendor at the 2024 SMILE Conference? Contact Us!

— NEXT Conference will be held in South Florida

2024 Conference ​
Coming Soon