Julie Martin
Public Information Officer, Lee County Sheriff’s Office
An investigative reporter turned public information officer, Julie Martin joined the Lee County Sheriff's Office (Florida) in 2022 to create on-of-a-kind content to take LCSO social media platforms to the next level!
From joining the SWAT team on a raid to soaring through the sky with the aviation unit, Julie captures these moments and turns them into captivating short films and reels for social media.
Julie also creates & manages the Lee County Sheriff's Office TikTok platform, which has become a social media sensation, amassing millions of views and ranking among the top law enforcement accounts to follow.
The Lee County Sheriff's Office is highly recognized on social media platforms for its witty commentary & deputy driven content. Accounts such as Facebook & Instagram reach millions of audience members everyday & are seen as a recruiting tool for incoming hires.
11:05 - 12:00 General Session
Tuesday 17th Sept
Digital Deputies: How to make your officers content creators!
<p class="p1">Imagine the thrill of seeing your body camera video or a photo you snapped with an agency-issued phone go viral!</p> <p class="p1">Your posts have the potential to reach and engage a broad audience, making a significant impact on your community.</p> <p class="p1">In this session, you will learn how to empower sworn employees to create and submit content for various social media platforms.</p> <p class="p1">Every employee in your department has the potential to be a content creator; learn how to encourage them to start sharing today!</p>