Anthony Rodriguez

Anthony Rodriguez, a social media expert with a decade of experience working for some of the largest law enforcement agencies in the country, has been a passionate advocate for social media’s role in modern policing. Anthony is the owner of Sentiment PR. Sentiment PR is a premier law enforcement public relations firm specializing in strategic communication and social media management. With a focus on building strong community relationships, Sentiment PR offers comprehensive services tailored to meet the unique needs of law enforcement agencies across the nation. Anthony is also the new proud owner of the SMILE Conference.
10:05 - 11:00 AM Genreal Session

Thursday 19th Sept

Geo-Intelligence: Harnessing Social Media for Situational Awareness in High-Risk Operations

Learn how to leverage the power of geo-intelligence and social media to enhance situational awareness during high-risk operations. This session will delve into the strategic use of geotagged social media data to monitor and analyze real-time events, helping law enforcement agencies make informed decisions quickly. Discover tools and techniques for extracting valuable insights from social media platforms, improving response times, and ensuring officer and public safety. Through real-world examples, gain a comprehensive understanding of how geo-intelligence can be a game-changer in high-stakes situations.

2:00 - 3:00 PM General Session

Wednesday 18th Sept

AI as the New Detective: Harnessing Social Media Intelligence in Law Enforcement

Discover how artificial intelligence is revolutionizing investigative work within law enforcement by leveraging social media intelligence. This session will explore the latest AI-driven tools and techniques that help law enforcement agencies gather, analyze, and interpret vast amounts of social media data. Learn how AI can identify patterns, track suspects, and uncover critical evidence, all while enhancing efficiency and accuracy. Real-world case studies will illustrate the powerful impact of AI on solving crimes and improving public safety. Join us to understand how AI can become an indispensable ally in your investigative toolkit.

9:00 - 10:00 AM General Session

Tuesday 17th Sept

Cold Case Chronicles: Solving the Unsolved with the Power of Podcasting

Discover how the dynamic duo, Fatima Zimichi and Anthony Rodriguez, have harnessed the power of podcasting to breathe new life into cold cases. In their groundbreaking podcast, <em>The Lead</em>, they delve into unsolved mysteries, bringing attention to forgotten cases and generating public interest and tips that can lead to breakthroughs. This session will provide an inside look at how they research, produce, and promote their podcast, and the impact it has had on the community and law enforcement efforts. Learn how storytelling and digital media can be powerful tools in the pursuit of justice, and get inspired to leverage new platforms for investigative work.

2:00 - 3:00 PM General Session

Tuesday 17th Sept

Advanced Sentiment Analysis for Effective Crisis Management

In today's fast-paced digital world, understanding public sentiment is crucial for effective crisis management. This session delves into the advanced techniques of sentiment analysis, a powerful tool for gauging public opinion and reactions in real-time. Learn how to leverage cutting-edge technology to analyze social media and other digital communications, identify potential crises early, and respond swiftly and appropriately. Our experts will share case studies and best practices, demonstrating how sentiment analysis can be integrated into your crisis management strategy to maintain public trust and safeguard your organization’s reputation.  

11:00 - 12:00 PM General Session

Wednesday 18th Sept

The Digital Officer: AI Tools for Building Trust and Engagement Online