SMILE Conference September 8-10
iSMILE Conference on January 20th & 21st 2026
Virtual SMILE Conference (Live Stream) – 3-Day access for only $599 –Register here
Join the premier event dedicated to enhancing communication and public engagement within law enforcement. The SMILE and iSMILE Conferences bring together PIOs, social media experts, and communication professionals from across the globe to share innovative strategies, cutting-edge tools, and best practices. Elevate your agency’s digital presence and foster stronger community connections with insights from industry leaders.
With iSMILE, delve into advanced investigative techniques using social media, enhancing your ability to solve cases and protect your community. Don’t miss this opportunity to transform your approach to social media and investigative techniques in law enforcement.
Join us from September 8-10, 2025, in Ashville, NC for an unparalleled experience of learning, networking, and innovation.
Every issue that arises in the realm of law enforcement and social media will be explored in detail at our conferences. It’s time to start planning your participation and ensure you are at the forefront of social media innovation in law enforcement. Start your journey with us.
Start planning your participation in the leading law enforcement conference that specializes in social media. The SMILE (Social Media in Law Enforcement) Conference brings together PIOs, social media personnel, Community Outreach, and communications staff within law enforcement agencies to explore the latest trends, tools, and best practices.
One of the most important aspects of law enforcement today is the effective use of social media for investigations. The iSMILE (Investigative Social Media in Law Enforcement) Conference, following the main SMILE Conference, delves into advanced investigative techniques and strategies. We will help you enhance your skills and knowledge.
Deputy Head of Digital Communication, Metropolitan Police Service, UK
Alex has more than 15 years' experience leading media and digital communication across UK law enforcement, counterterrorism and national security. He has delivered impactful media strategies, crisis communication, award-winning digital content and complex stakeholder engagement during major incidents, high-profile investigations and events in the UK and internationally.
Public Information Officer, Lee County Sheriff's Office
An investigative reporter turned public information officer, Julie Martin joined the Lee County Sheriff's Office (Florida) in 2022 to create one-of-a-kind content to take LCSO social media platforms to the next level! From SWAT raids to comedic skits, she pushes the boundaries of law enforcement norms and creates captivating short films and reels for social media. Julie also creates & manages the Lee County Sheriff's Office TikTok platform, which has become a social media sensation, amassing millions of views and ranking among the top law enforcement accounts to follow. The Lee County Sheriff's Office is highly recognized on social media platforms for its witty commentary & deputy-driven content. Accounts such as Facebook & Instagram reach millions of audience members every day & are seen as a recruiting tool for incoming hires.
9:30am - 10:45am Lieutenant, St. Tammany Parish Sheriff's Office
A proud Mandeville, LA native, Lt. Carli Messina has served in law enforcement since 2008, and with the St. Tammany Parish Sheriff’s Office since 2010. Over the course of her 17 year career, she dedicated 9 of those years to investigating crimes against children as a detective, work that shaped her commitment to justice and compassion. She holds a bachelor’s degree in sociology from Southeastern LA University. In 2021, she transitioned into her current role as Public Information Officer for the agency, where she found passion in bridging the gap between law enforcement and the community. Known for her creative and often humorous approach to public engagement, Lt. Messina uses social media to educate, inform and unite. When she’s not behind the badge (or behind the posts), she’s a full time mom to two small kids navigating motherhood mayhem and law enforcement with grit and grace.
Public Information & Community Engagement Spec, Kyle Police Department
With a passion for connection, collaboration, and leadership, Ashlee’s career has taken many twists and turns that led her to the Kyle Police Department, where she oversees Public Information and Community Engagement.
Holding a degree in Social Science, Ashlee has a profound understanding of human interaction, which serves as the foundation for her unique approach to communication. Her years of experience as a business owner and elected official expanded upon this skill set and sparked her desire to share effective strategies and initiatives that elevate the standard of communication and public relations for law enforcement professionals.
Strategic Communications Manager, Jacksonville Sheriff's Office
Reagan Fink serves as the Strategic Communications Manager for the Jacksonville Sheriff’s Office, where she leads the charge in delivering meaningful, creative, and engaging content to the community. Since stepping into the role, she has helped JSO’s social media channels more than double their reach, transforming the way the agency connects with the public. Before joining JSO, Reagan was the Streaming Executive Producer at a Jacksonville TV station, where she launched new digital initiatives and helped bring local news into the modern media age. A proud triple Gator (soon!), Reagan holds a bachelor’s in Telecommunications (2021), a master’s in mass communications (2023), and is currently finishing her second master’s in management, set to graduate in 2025.
Public Affairs Officer, Maryland Department of State Police
Kyleigh Beaver is a Public Affairs Officer with the Maryland State Police, where she manages strategic communications and social media content. With a background in Broadcast Journalism and a focus on government communications, she has developed impactful content for public health and law enforcement sectors, effectively bridging public safety messaging with community engagement. Since joining the Maryland State Police in 2023, she has been instrumental in revitalizing the agency’s social media presence. Through initiatives like the “Meet Maryland’s Finest” series, her approach has not only elevated public perception but also driven substantial engagement across the agency’s social media platforms. Her work supports the department’s broader objectives, including the recruitment of qualified candidates for both sworn and civilian roles and the enhancement of police transparency - both with the public and internally among personnel. Through the strategic use of consistent visual messaging – such as #NewsAlerts and #SafetyInitiatives– she has helped to establish a recognizable and trustworthy social media identity for the agency. At this year’s conference, she will share insights on building viewership through compelling content and explore how unified messaging played a crucial role during the nationally covered emergency response to the collapse of the Francis Scott Key Bridge in Baltimore.
Public Information Officer - Pinal County Sheriff's Office
Sam Salzwedel is the Public Information Officer for the Pinal County Sheriff’s Office in Arizona. PCSO has more than 2.5 million social media followers and is home to the viral series “Fridays With Frank.” Sam has a journalism degree from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. He spent 12 years in the television news business as a photographer and investigative journalist. He joined PCSO in 2019. Located between Phoenix and Tucson, the county population is only about 500,000. The office has continuously gained more followers than larger agencies. In 2021, Sam came up with the idea for “Fridays With Frank.” The series follows PCSO Traffic Unit Deputy Frank Sloup. That skyrocketed the agency’s following, including helping win a YouTube Gold Creator Award for earning more than 1 million subscribers. In 2023, Sam won a Rocky Mountain Emmy Award for his PSA against camping in the left lane with Sheriff Mark Lamb. He has 5 other Emmy nominations. As PCSO continuously evaluates best practices for social media and video production, the FBI is the only law enforcement agency in America with more followers.
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Discover how to revolutionize your agency’s approach to digital communication and investigative techniques. Learn from top experts who are shaping the future of social media in law enforcement. Gain insights into the latest trends, tools, and strategies that will enhance your skills and elevate your department’s online presence.
SMILE Conference 2024 is the leading event for law enforcement professionals to enhance their social media strategies and community engagement. (Click on the Date to see the Agenda)
SMILE Conference 2024 is the leading event for law enforcement professionals to enhance their social media strategies and community engagement.
$699
$599
Secure your virtual pass today and get front‑row access to every keynote, strategy lab, and real‑time Q&A.
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$599
iSMILE focuses on advanced social media investigations for law enforcement professionals.
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