Linda M. Tobias
Monday 16th Sept
The Benefits of Giving Frontline Police Officers a Voice on Social Media
Metro Vancouver Transit Police (MVTP), with an authorized strength of only 186 police officers and 20 Community Safety Officers, has 48 social media accounts across 8 platforms. Most of these accounts are handled, not by the PIO or Executive team, but by officers at the sergeant rank or below. As a result of the small department’s large digital footprint, niche demographics are being reached, goodwill in the community is growing, and media attention has increased. Using MVTP as a case study, Linda Tobias will explore how empowering units and individual officers to have a branded presence on social media will humanize your department, build relationships with the marginalized groups/individuals, and increase employee morale. Linda will share how: employees are selected to manage a social media account, risk is mitigated, oversight is administered, internal support is solicited; and how to make the whole process manageable, even with limited resources.
Tuesday 17th Sept
Leveraging Reddit for Community Engagement and Media Attention
Unlock the potential of Reddit for community engagement and media attention in this enlightening presentation. Discover how to harness the power of this dynamic platform to foster community connections, share important information, and attract media interest. Learn strategies for creating engaging content, participating in meaningful discussions, and building a positive online presence. This session will provide practical tips and case studies demonstrating how Reddit can be an invaluable tool for law enforcement agencies looking to enhance their community outreach and visibility. Join us to explore innovative ways to leverage Reddit and make a significant impact in your community.
Wednesday 18th Sept
Leveraging Reddit for Community Engagement and Media Attention