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Sean Shapiro

Retired Traffic Safety Officer Toronto Police

Sean Shapiro, widely recognized as the “TikTok Traffic Cop,” dedicated over two decades to serving with the Toronto Police Service before transitioning into his new role as a social media specialist and advocate for traffic safety. As the creator of the Toronto Police’s TikTok account, which now has over 672,000 followers, Sean championed road safety and community engagement through innovative social media strategies. Although he no longer manages the account, his influence continues to promote safe driving practices through the content he established.

Sean’s expertise in digital engagement as a specialist in traffic safety communication has revolutionized how policing communicates with the public, earning him recognition as a leading advocate and educator in traffic safety. His efforts have transformed communication strategies, effectively connecting with diverse audiences.

Passionate about fostering positive and effective relationships between police agencies and communities, Sean is now dedicated to helping law enforcement improve their communication strategies from outside the force. He leverages social media to build trust, transparency, and engagement, striving to make roads safer for everyone.

In addition to his work with the police, Sean actively shares insights and best practices in social media for policing at conferences and training sessions. His commitment to improving public safety through digital platforms remains a central aspect of his career.”

1:00 - 2:00 Bootcamp

Tuesday 17th Sept

Content Creation Bootcamp 2

2:00 - 2:50 PM General Session

Wednesday 18th Sept

Selling Public Safety on TikTok with #AskATrafficCop

Sean Shapiro, widely recognized as the “TikTok Traffic Cop,” dedicated over two decades to serving with the Toronto Police Service before transitioning into his new role as a social media specialist and advocate for traffic safety. As the creator of the Toronto Police’s TikTok account, which now has over 672,000 followers, Sean championed road safety and community engagement through innovative social media strategies. Although he no longer manages the account, his influence continues to promote safe driving practices through the content he established. Sean’s expertise in digital engagement as a specialist in traffic safety communication has revolutionized how policing communicates with the public, earning him recognition as a leading advocate and educator in traffic safety. His efforts have transformed communication strategies, effectively connecting with diverse audiences. Passionate about fostering positive and effective relationships between police agencies and communities, Sean is now dedicated to helping law enforcement improve their communication strategies from outside the force. He leverages social media to build trust, transparency, and engagement, striving to make roads safer for everyone. In addition to his work with the police, Sean actively shares insights and best practices in social media for policing at conferences and training sessions. His commitment to improving public safety through digital platforms remains a central aspect of his career.