On First Day

9:00 - 10:00 AM General Session

Rylan Simpson, Ph.D.

The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?

10:05 - 11:00 AM Genreal Session

Lauren Reimer

Finding your "Frank" - Fridays With Frank

11:00 - 12:00 PM General Session

Anthony Rodriguez

The Digital Officer: AI Tools for Building Trust and Engagement Online

12:00 - 2:00 PM LUNCH

Registration

2:00 - 3:00 PM General Session

Juan Diasgranados

Successes and Challenges Creating a Social Media Account for the Corrections

3:05 - 4:00 PM General Session

Linda M. Tobias

Leveraging Reddit for Community Engagement and Media Attention

4:05 - 5:00 PM General Session

Deputy Kenneth Torrence

COMMUNITY OUTREACH PANEL

On Second Day

9:00 - 10:00 AM General Session

Fatima Zimichi

Cold Case Chronicles: Solving the Unsolved with the Power of Podcasting

Discover how the dynamic duo, Fatima Zimichi and Anthony Rodriguez, have harnessed the power of podcasting to breathe new life into cold cases. In their groundbreaking podcast, The Lead, they delve into unsolved mysteries, bringing attention to forgotten cases and generating public interest and tips that can lead to breakthroughs. This session will provide an inside look at how they research, produce, and promote their podcast, and the impact it has had on the community and law enforcement efforts. Learn how storytelling and digital media can be powerful tools in the pursuit of justice, and get inspired to leverage new platforms for investigative work.

9:00 - 10:00 AM Breakout Session

Angelica Kellner

Super Bowl, Formula 1, National Championship, Oh My! How to use Social Media during primetime sporting events.

What do you do when you have primetime sporting events in your town? How do you relay important public safety messaging but also have fun and showcase the event?

We’ll go through our social media strategies, what we did, why we did it and how we did it, when it came to big sporting events in Miami!

10:05 - 11:00 AM Genreal Session

Jordan Mirakian

From Serious To Social: Changing Public Perception, One Post At A Time

Why it's ok to use humor on a law enforcement social media platform. Seal Beach is a small beach community in Orange County, California. With just over 24,000 residents, we have gained national recognition in the law enforcement social media community for our unique blend of humor, authenticity and informative storytelling on our Facebook and Instagram platforms. Our presentation discusses different ways we incorporate humor in our message, and how we have successfully built trust in our community and beyond by being relatable and authentic. We also discuss how our platforms were instrumental in quelling civil unrest during the "Caravan 4 Justice" protests in our community and how our "Live" ride-a-longs kept our community engaged during the COVID lockdowns.

11:05 - 12:00 PM General Session

Laurie

How to Deal with Trolls on Corporate Accounts

Navigating the digital landscape can be challenging, especially when dealing with online trolls. This session will equip you with effective strategies to manage and mitigate disruptive behavior on your corporate social media accounts. Learn from experts who have successfully handled online harassment and negative interactions while maintaining a positive brand image. Discover practical techniques for identifying trolls, responding appropriately, and fostering a constructive online community. By the end of this session, you'll be armed with the tools and knowledge to protect your brand and create a more respectful and engaging online presence.  

12:00 - 2:00 PM LUNCH

Registration

LUNCH

2:00 - 3:00 PM General Session

Anthony Rodriguez

Advanced Sentiment Analysis for Effective Crisis Management

In today's fast-paced digital world, understanding public sentiment is crucial for effective crisis management. This session delves into the advanced techniques of sentiment analysis, a powerful tool for gauging public opinion and reactions in real-time. Learn how to leverage cutting-edge technology to analyze social media and other digital communications, identify potential crises early, and respond swiftly and appropriately. Our experts will share case studies and best practices, demonstrating how sentiment analysis can be integrated into your crisis management strategy to maintain public trust and safeguard your organization’s reputation.  

3:05 - 4:00 PM General Session

Angelica Kellner

Surfside Building Collapse: Social Media during a Major Incident

On June 24, 2021, at approximately 1:22 a.m. EDT, Champlain Towers South, a 12-story beachfront condominium, partially collapsed, causing the deaths of 98 people.

As the lead police department and one of the main public safety departments, how do you use social media to get information that the community needs while also paying respect to the victims, families, and all of those affected?

We’ll experience firsthand the Miami-Dade Police Department's response to this tragedy on social media from start to finish.

4:05 - 5:00 PM General Session

Mike Jachles

Lost in Translation: Communicating in Different languages using AI

In an increasingly diverse world, effective communication across language barriers is more crucial than ever for law enforcement. This session delves into the innovative use of artificial intelligence to bridge linguistic gaps. Learn how AI-powered translation tools can enhance interactions with non-English speaking communities, improve the accuracy of translations, and ensure that vital information is communicated clearly and efficiently. This session will explore real-world applications, best practices, and the future potential of AI in multilingual communication within law enforcement.

10:05 - 11:00 AM Breakout Session

Sgt Jo Ann Reed

Building Trust Through Charisma: A Guide to Effective Community Policing

Join us for an enlightening breakout session focused on the power of charisma in community policing. "Building Trust Through Charisma" offers practical strategies for law enforcement officers to build stronger, more trusting relationships with the communities they serve. This session will delve into:

  • Understanding Charisma: Learn the key elements of charismatic communication and how it can enhance public interactions.
  • Building Rapport: Techniques for quickly establishing trust and rapport with community members.
  • Effective Communication: Tips for clear, empathetic, and impactful communication that resonates with diverse audiences.
  • Conflict Resolution: Strategies for using charisma to de-escalate tensions and foster positive outcomes during conflicts.
  • Case Studies: Real-life examples of officers who have successfully utilized charisma to improve community relations.
Whether you're a seasoned officer or new to the field, this session will equip you with the tools to harness your natural charisma and become a more effective, trusted presence in your community. Don't miss this opportunity to transform your approach to community policing and make a lasting impact.  

On Third Day

08.00 - 9:30 AM Registration

Registration

Check-in at registration desk

9.30 - 10.30 AM Opening Ceremony

Sheriff Ric Bradshaw

Opening Ceremony: Honor Guard Presentation and Keynote Address by the Sheriff

Kick off the SMILE Conference with an inspiring and ceremonial start. The Honor Guard will present the colors, symbolizing our dedication to duty, honor, and service. This solemn moment sets the tone for our conference, reminding us of the core values that drive our law enforcement community. Following the presentation, we will have the honor of hearing from the Sheriff. His keynote address will offer valuable insights and set the stage for the discussions and learning that will take place over the course of the conference. His words will underscore the importance of social media in law enforcement, the challenges we face, and the innovative solutions we can implement to better serve our communities.

11:00 - 12:00 PM General Session

Linda M. Tobias

The Benefits of Giving Frontline Police Officers a Voice on Social Media

Metro Vancouver Transit Police (MVTP), with an authorized strength of only 186 police officers and 20 Community Safety Officers, has 48 social media accounts across 8 platforms. Most of these accounts are handled, not by the PIO or Executive team, but by officers at the sergeant rank or below. As a result of the small department’s large digital footprint, niche demographics are being reached, goodwill in the community is growing, and media attention has increased. Using MVTP as a case study, Linda Tobias will explore how empowering units and individual officers to have a branded presence on social media will humanize your department, build relationships with the marginalized groups/individuals, and increase employee morale. Linda will share how: employees are selected to manage a social media account, risk is mitigated, oversight is administered, internal support is solicited; and how to make the whole process manageable, even with limited resources.

11:00 - 12:00 PM Breakout Session

Sgt Jo Ann Reed

Building Trust Through Charisma: A Guide to Effective Community Policing

12:05 - 12:35 General Session

Benito Gaspar

Community Outreach, Specifically Catering to a Demographic in One’s Community

Join Benito Gaspar, our dedicated Spanish-speaking liaison, as he shares his expertise in community outreach within Palm Beach County's Hispanic demographic. This insightful presentation will explore tailored strategies for engaging specific community groups, with a focus on cultural sensitivity and effective communication. Benito will discuss the unique challenges and opportunities in reaching out to diverse populations, highlighting successful initiatives and practical approaches that have fostered trust and collaboration. Attendees will gain valuable knowledge on how to create meaningful connections and enhance community relations within their own jurisdictions.

12:35 - 2:00 PM LUNCH

Registration

LUNCH

2:00 – 3:00 PM General Session

Chief Marcia Harnden

Leveraging Social Media for wellness, retention and recruiting

If you build it they will come. The Albany Police Department has leveraged its social media to build followers, recruit talent, tell their story, and showcase the wellness culture they have built.

3:05 – 4:00 PM General Session

Ed Berliner

Navigating the Storm: Local Journalist Perspective: Crisis Communication and National Media Management in the Wake of the Fort Lauderdale Airport Shooting

4:05 - 5:00 PM General Session

Veda Coleman-Wright

Navigating the Storm: Social Media Team Perspective: Rebuilding Trust: Strategic Social Media Engagement in the Aftermath of Crisis

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