SCHEDULE DETAILS Event Schedules
-
9:00 - 10:00 AM General Session
Rylan Simpson, Ph.D.The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?
Explore the innovative concept of the #TweetAlong in this engaging presentation, "The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?" Learn how this unique approach to real-time social media interaction is transforming the way law enforcement connects with the community. Discover the benefits of live-tweeting police activities, from increasing transparency and building trust to fostering a deeper understanding of police work. Attendees will gain practical insights into planning and executing effective #TweetAlong events, maximizing impact with concise communication, and leveraging the power of social media to enhance public-police engagement. Join us to see how fewer characters can lead to greater community impact.
-
9:00 - 10:00 AM Breakout Session
Julie MartinDigital Deputies: How to make your officers content creators!
Imagine the thrill of seeing your body camera video or a photo you snapped with an agency-issued phone go viral!Your posts have the potential to reach and engage a broad audience, making a significant impact on your community.In this session, you will learn how to empower sworn employees to create and submit content for various social media platforms.Every employee in your department has the potential to be a content creator; learn how to encourage them to start sharing today! -
10:05 - 11:00 AM Genreal Session
Lauren ReimerFinding your "Frank" - Fridays With Frank
Join us for an enlightening breakout session focused on the power of charisma in community policing. "Building Trust Through Charisma" offers practical strategies for law enforcement officers to build stronger, more trusting relationships with the communities they serve. This session will delve into: -Understanding Charisma: Learn the key elements of charismatic communication and how it can enhance public interactions. -Building Rapport: Techniques for quickly establishing trust and rapport with community members -Effective Communication: Tips for clear, empathetic, and impactful communication that resonates with diverse audiences. -Conflict Resolution: Strategies for using charisma to de-escalate tensions and foster positive outcomes during conflicts. -Case Studies: Real-life examples of officers who have successfully utilized charisma to improve community relations. Whether you're a seasoned officer or new to the field, this session will equip you with the tools to harness your natural charisma and become a more effective, trusted presence in your community. Don't miss this opportunity to transform your approach to community policing and make a lasting impact.
-
10:05 - 11:00 AM Breakout Session
Jordan MirakianFrom Serious To Social: Changing Public Perception, One Post At A Time
Why it's ok to use humor on a law enforcement social media platform. Seal Beach is a small beach community in Orange County, California. With just over 24,000 residents, we have gained national recognition in the law enforcement social media community for our unique blend of humor, authenticity and informative storytelling on our Facebook and Instagram platforms. Our presentation discusses different ways we incorporate humor in our message, and how we have successfully built trust in our community and beyond by being relatable and authentic. We also discuss how our platforms were instrumental in quelling civil unrest during the "Caravan 4 Justice" protests in our community and how our "Live" ride-a-longs kept our community engaged during the COVID lockdowns.
-
9:00 - 10:00 AM General Session
Fatima ZimichiCold Case Chronicles: Solving the Unsolved with the Power of Podcasting
Discover how the dynamic duo, Fatima Zimichi and Anthony Rodriguez, have harnessed the power of podcasting to breathe new life into cold cases. In their groundbreaking podcast, The Lead, they delve into unsolved mysteries, bringing attention to forgotten cases and generating public interest and tips that can lead to breakthroughs. This session will provide an inside look at how they research, produce, and promote their podcast, and the impact it has had on the community and law enforcement efforts. Learn how storytelling and digital media can be powerful tools in the pursuit of justice, and get inspired to leverage new platforms for investigative work.
-
9:00 - 10:00 AM Breakout Session
Angelica KellnerSuper Bowl, Formula 1, National Championship, Oh My! How to use Social Media during primetime sporting events.
What do you do when you have primetime sporting events in your town? How do you relay important public safety messaging but also have fun and showcase the event?
We’ll go through our social media strategies, what we did, why we did it and how we did it, when it came to big sporting events in Miami!
-
10:05 - 11:00 AM Genreal Session
Jordan Mirakian
From Serious To Social: Changing Public Perception, One Post At A Time
Why it's ok to use humor on a law enforcement social media platform. Seal Beach is a small beach community in Orange County, California. With just over 24,000 residents, we have gained national recognition in the law enforcement social media community for our unique blend of humor, authenticity and informative storytelling on our Facebook and Instagram platforms. Our presentation discusses different ways we incorporate humor in our message, and how we have successfully built trust in our community and beyond by being relatable and authentic. We also discuss how our platforms were instrumental in quelling civil unrest during the "Caravan 4 Justice" protests in our community and how our "Live" ride-a-longs kept our community engaged during the COVID lockdowns.
-
10:05 - 11:00 AM Breakout Session
Captain Thomas ReyesUsing the FEMA 8-Step Communication Model in building a Social Media Presence
Captain Reyes will focus on PBCFR’s social media and how it integrates with the 8-step communication model. This will address the different audiences when using social media. It’s not just the public but also your people, the political players, and counterparts. How can you use a three-tiered approach to Public Information and essentially market your department by engaging with your entire online community? We will discuss what works, what could be an unintentional pitfall, and how to grow your market.
-
9.30 - 10.30 AM Opening Ceremony
Sheriff Ric BradshawOpening Ceremony: Honor Guard Presentation and Keynote Address by the Sheriff
Kick off the SMILE Conference with an inspiring and ceremonial start. The Honor Guard will present the colors, symbolizing our dedication to duty, honor, and service. This solemn moment sets the tone for our conference, reminding us of the core values that drive our law enforcement community. Following the presentation, we will have the honor of hearing from the Sheriff. His keynote address will offer valuable insights and set the stage for the discussions and learning that will take place over the course of the conference. His words will underscore the importance of social media in law enforcement, the challenges we face, and the innovative solutions we can implement to better serve our communities.
-
11:05 - 12:00 AM General Session
Linda M. TobiasThe Benefits of Giving Frontline Police Officers a Voice on Social Media
Metro Vancouver Transit Police (MVTP), with an authorized strength of only 186 police officers and 20 Community Safety Officers, has 48 social media accounts across 8 platforms. Most of these accounts are handled, not by the PIO or Executive team, but by officers at the sergeant rank or below. As a result of the small department’s large digital footprint, niche demographics are being reached, goodwill in the community is growing, and media attention has increased. Using MVTP as a case study, Linda Tobias will explore how empowering units and individual officers to have a branded presence on social media will humanize your department, build relationships with the marginalized groups/individuals, and increase employee morale. Linda will share how: employees are selected to manage a social media account, risk is mitigated, oversight is administered, internal support is solicited; and how to make the whole process manageable, even with limited resources.
-
11:05 - 12:00 Breakout Session
Chris HsiungNavigating Turbulent Waters: Mastering Crisis Communication for Public Agencies
In this dynamic presentation, attendees will learn how to effectively manage and communicate during crises in the law enforcement field. The session will cover essential strategies for quickly assessing situations, crafting clear and concise messages, and utilizing social media to disseminate critical information. Participants will gain insights from real-world case studies and receive practical tips on maintaining public trust and transparency. Whether dealing with natural disasters, public safety incidents, or organizational challenges, this presentation will equip law enforcement professionals with the tools they need to navigate turbulent waters and emerge with their reputation intact.