• 9:00 - 10:00 AM General Session
    Rylan Simpson, Ph.D.

    The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?

  • 10:05 - 11:00 AM Genreal Session
    Lauren Reimer

    Finding your "Frank" - Fridays With Frank

  • 11:00 - 12:00 PM General Session
    Anthony Rodriguez

    The Digital Officer: AI Tools for Building Trust and Engagement Online

  • 12:00 - 2:00 PM LUNCH

  • 9:00 - 10:00 AM General Session
    Fatima Zimichi

    Cold Case Chronicles: Solving the Unsolved with the Power of Podcasting

    Discover how the dynamic duo, Fatima Zimichi and Anthony Rodriguez, have harnessed the power of podcasting to breathe new life into cold cases. In their groundbreaking podcast, The Lead, they delve into unsolved mysteries, bringing attention to forgotten cases and generating public interest and tips that can lead to breakthroughs. This session will provide an inside look at how they research, produce, and promote their podcast, and the impact it has had on the community and law enforcement efforts. Learn how storytelling and digital media can be powerful tools in the pursuit of justice, and get inspired to leverage new platforms for investigative work.

  • 9:00 - 10:00 AM Breakout Session
    Angelica Kellner

    Super Bowl, Formula 1, National Championship, Oh My! How to use Social Media during primetime sporting events.

    What do you do when you have primetime sporting events in your town? How do you relay important public safety messaging but also have fun and showcase the event?

    We’ll go through our social media strategies, what we did, why we did it and how we did it, when it came to big sporting events in Miami!

  • 10:05 - 11:00 AM Genreal Session
    Jordan Mirakian

    From Serious To Social: Changing Public Perception, One Post At A Time

    Why it's ok to use humor on a law enforcement social media platform. Seal Beach is a small beach community in Orange County, California. With just over 24,000 residents, we have gained national recognition in the law enforcement social media community for our unique blend of humor, authenticity and informative storytelling on our Facebook and Instagram platforms. Our presentation discusses different ways we incorporate humor in our message, and how we have successfully built trust in our community and beyond by being relatable and authentic. We also discuss how our platforms were instrumental in quelling civil unrest during the "Caravan 4 Justice" protests in our community and how our "Live" ride-a-longs kept our community engaged during the COVID lockdowns.

  • 11:05 - 12:00 PM General Session

    How to Deal with Trolls on Corporate Accounts

    Navigating the digital landscape can be challenging, especially when dealing with online trolls. This session will equip you with effective strategies to manage and mitigate disruptive behavior on your corporate social media accounts. Learn from experts who have successfully handled online harassment and negative interactions while maintaining a positive brand image. Discover practical techniques for identifying trolls, responding appropriately, and fostering a constructive online community. By the end of this session, you'll be armed with the tools and knowledge to protect your brand and create a more respectful and engaging online presence.  

  • 08.00 - 9:30 AM Registration

    Check-in at registration desk

  • 9.30 - 10.30 AM Opening Ceremony
    Sheriff Ric Bradshaw

    Opening Ceremony: Honor Guard Presentation and Keynote Address by the Sheriff

    Kick off the SMILE Conference with an inspiring and ceremonial start. The Honor Guard will present the colors, symbolizing our dedication to duty, honor, and service. This solemn moment sets the tone for our conference, reminding us of the core values that drive our law enforcement community. Following the presentation, we will have the honor of hearing from the Sheriff. His keynote address will offer valuable insights and set the stage for the discussions and learning that will take place over the course of the conference. His words will underscore the importance of social media in law enforcement, the challenges we face, and the innovative solutions we can implement to better serve our communities.

  • 11:00 - 12:00 PM General Session
    Linda M. Tobias

    The Benefits of Giving Frontline Police Officers a Voice on Social Media

    Metro Vancouver Transit Police (MVTP), with an authorized strength of only 186 police officers and 20 Community Safety Officers, has 48 social media accounts across 8 platforms. Most of these accounts are handled, not by the PIO or Executive team, but by officers at the sergeant rank or below. As a result of the small department’s large digital footprint, niche demographics are being reached, goodwill in the community is growing, and media attention has increased. Using MVTP as a case study, Linda Tobias will explore how empowering units and individual officers to have a branded presence on social media will humanize your department, build relationships with the marginalized groups/individuals, and increase employee morale. Linda will share how: employees are selected to manage a social media account, risk is mitigated, oversight is administered, internal support is solicited; and how to make the whole process manageable, even with limited resources.

  • 11:00 - 12:00 PM Breakout Session
    Sgt Jo Ann Reed

    Building Trust Through Charisma: A Guide to Effective Community Policing

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