SCHEDULE DETAILS Event Schedules
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8:00 - 9:00 Bootcamp
Anthony RodriguezAdvanced Social Media Bootcamp
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9:00 - 9:50 AM General Session
Rylan Simpson, Ph.D.The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?
Explore the innovative concept of the #TweetAlong in this engaging presentation, "The #TweetAlong as a New Means of Public-Police Engagement: Fewer Characters, Greater Impact?" Learn how this unique approach to real-time social media interaction is transforming the way law enforcement connects with the community. Discover the benefits of live-tweeting police activities, from increasing transparency and building trust to fostering a deeper understanding of police work. Attendees will gain practical insights into planning and executing effective #TweetAlong events, maximizing impact with concise communication, and leveraging the power of social media to enhance public-police engagement. Join us to see how fewer characters can lead to greater community impact.
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10:00 - 10:50 AM Genreal Session
Chief of Staff Sara SadaBuilding Trust after Tragedy: Rebranding and Reinventing Our Public Safety Voice
In the wake of a devastating mass casualty incident that shook our community, garnered national and international attention and led to an abrupt change in leadership, the Broward Sheriff’s Office (BSO) faced the monumental challenge of rebuilding public trust and our organization’s image. This presentation offers an in-depth look at how we transformed our brand and communication strategy to regain public trust and establish ourselves as a leading voice in public safety.
Learn from our journey of rebuilding a strong, resilient team, fine-tuning our operations and sustaining a reputable presence in the public eye. Whether you’re looking to rebrand, enhance your social media strategy or strengthen your team’s operations, our experience provides valuable insights and actionable strategies you can apply within your own organization.
Join us as we share insightful steps to regain public trust, strengthen our operations and establish a powerful brand that continues to thrive on social media.
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11:00 - 12:00 PM General Session
Anthony Rodriguez
AI Advancements To Assist in Community Engagement
Explore the transformative power of AI in law enforcement Discover practical AI applications, witness firsthand agency successes, and learn from real-world case studies to revolutionize your communication strategies and foster stronger community ties. This interactive session promises insights into AI’s role in modern policing, offering tools for a safer, more connected future.Learning Objectives:- Upon completion, attendees will be able to identify AI’s benefits and challenges in law enforcement, apply AI strategies for improved communication, and initiate community engagement efforts using AI tools for a more transparent, effective policing approach.
- Upon completion, attendees will be able to implement AI-driven strategies for enhanced community engagement, understand ethical considerations in AI use, and leverage AI tools to boost law enforcement communication efficiency.
- Upon completion, attendees will be able to evaluate the effectiveness of AI technologies in crime prevention and public safety, fostering innovation in their approach to law enforcement challenges.
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8:00 - 9:00 Bootcamp
Fatima ZimichiContent Creation Bootcamp
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9:00 - 9:50 AM General Session
Fatima Zimichi
Cold Case Chronicles: Solving the Unsolved with the Power of Podcasting
Discover how the dynamic duo, Fatima Zimichi and Anthony Rodriguez, have harnessed the power of podcasting to breathe new life into cold cases. In their groundbreaking podcast, The Lead, they delve into unsolved mysteries, bringing attention to forgotten cases and generating public interest and tips that can lead to breakthroughs. This session will provide an inside look at how they research, produce, and promote their podcast, and the impact it has had on the community and law enforcement efforts. Learn how storytelling and digital media can be powerful tools in the pursuit of justice, and get inspired to leverage new platforms for investigative work.
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9:00 - 9:50 AM Breakout Session
Angelica KellnerSuper Bowl, Formula 1, National Championship, Oh My! How to use Social Media during primetime sporting events.
What do you do when you have primetime sporting events in your town? How do you relay important public safety messaging but also have fun and showcase the event?
We’ll go through our social media strategies, what we did, why we did it and how we did it, when it came to big sporting events in Miami!
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10:00 - 10:50 AM General Session
Jordan MirakianFrom Serious To Social: Changing Public Perception, One Post At A Time
Why it's ok to use humor on a law enforcement social media platform. Seal Beach is a small beach community in Orange County, California. With just over 24,000 residents, we have gained national recognition in the law enforcement social media community for our unique blend of humor, authenticity and informative storytelling on our Facebook and Instagram platforms. Our presentation discusses different ways we incorporate humor in our message, and how we have successfully built trust in our community and beyond by being relatable and authentic. We also discuss how our platforms were instrumental in quelling civil unrest during the "Caravan 4 Justice" protests in our community and how our "Live" ride-a-longs kept our community engaged during the COVID lockdowns.
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9.30 - 10.30 AM Opening Ceremony
Sheriff Ric BradshawOpening Ceremony: Honor Guard Presentation and Keynote Address by the Sheriff
Kick off the SMILE Conference with an inspiring and ceremonial start. The Honor Guard will present the colors, symbolizing our dedication to duty, honor, and service. This solemn moment sets the tone for our conference, reminding us of the core values that drive our law enforcement community. Following the presentation, we will have the honor of hearing from the Sheriff. His keynote address will offer valuable insights and set the stage for the discussions and learning that will take place over the course of the conference. His words will underscore the importance of social media in law enforcement, the challenges we face, and the innovative solutions we can implement to better serve our communities.
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11:00 - 12:00 PM General Session
Veda Coleman-WrightNavigating the Storm: Public Information Officer Perspective: Crisis Communication and National Media Management in the Wake of Mass Shootings
This three-part presentation delves into the critical role of Public Information Officers (PIOs) during the aftermath of mass shootings. Attendees will gain valuable insights into effective crisis communication strategies, managing national media relations, and maintaining transparency and public trust during high-stress situations. Through real-world case studies and expert advice, this presentation will equip law enforcement professionals with the essential tools and techniques to navigate the complexities of crisis communication in the wake of tragic events. -
11:00 - 12:00 Breakout Session
Linda M. TobiasThe Benefits of Giving Frontline Police Officers a Voice on Social Media
Metro Vancouver Transit Police (MVTP), with an authorized strength of only 186 police officers and 20 Community Safety Officers, has 48 social media accounts across 8 platforms. Most of these accounts are handled, not by the PIO or Executive team, but by officers at the sergeant rank or below. As a result of the small department’s large digital footprint, niche demographics are being reached, goodwill in the community is growing, and media attention has increased. Using MVTP as a case study, Linda Tobias will explore how empowering units and individual officers to have a branded presence on social media will humanize your department, build relationships with the marginalized groups/individuals, and increase employee morale. Linda will share how: employees are selected to manage a social media account, risk is mitigated, oversight is administered, internal support is solicited; and how to make the whole process manageable, even with limited resources.