How Instagram’s New Guidelines on Reels Can Affect Your Content Strategy

 How Instagram’s New Guidelines on Reels Can Affect Your Content Strategy

Instagram Says Posting Longer Reels Can Hurt Your Performance

For those actively creating content on Instagram, staying ahead of platform updates is crucial. Recently, Instagram’s content team revealed that Reels longer than 90 seconds might negatively impact your reach.

Key Insights from Instagram’s Recent Update:

  1. Optimal Reels Length: According to the latest guidelines shared by Instagram CEO Adam Mosseri, keeping your Reels under 90 seconds can enhance their performance.
  2. Consistency Across Platforms: Posting your content simultaneously across various platforms can boost engagement and brand recognition.
  3. Content Quality Matters: Avoid reposting low-quality content, especially those with watermarks from other apps or engagement bait, as these can reduce your reach.

While Instagram allows the upload of Reels up to 10 minutes long, sticking to shorter formats is advisable for better distribution. This move might seem counterintuitive, but it aligns with user behavior and preferences on the platform.

Why This Update is Important:

For creators, this update highlights the importance of adapting your content strategy to align with platform guidelines. Here’s what you can do:

  • Review Your Content: Analyze your current Reels and identify those exceeding 90 seconds. Consider editing them down or creating more concise versions.
  • Optimize Posting Times: Align your posting schedule across different platforms to maximize engagement.
  • Focus on Quality: Ensure your content is original, high-quality, and free from watermarks.

By implementing these strategies, you can optimize your Instagram presence and ensure your content reaches a wider audience. Stay updated with the latest social media trends and continue to refine your approach for better results.


Understanding and adapting to platform-specific guidelines is essential for success in social media. By keeping your Reels under 90 seconds and focusing on high-quality content, you can enhance your reach and engagement on Instagram.

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