Monday September 8th

You’re Not the Hero - You’re the Guide: Tactical Storytelling for Public Safety

In an era where public trust can shift with a single headline, today’s public safety professionals need more than policy knowledge, they need to master the story they’re telling. This session introduces a <strong>7-part storytelling framework</strong> originally used by top communicators and brand strategists, and now <strong>transformed for law enforcement and public safety professionals</strong>. You’ll learn how to apply it in real-world scenarios, from press briefings to community conversations, helping you lead with clarity, build trust, and shift narratives. You'll walk away with: A storytelling structure for briefings, community meetings, and internal communication A new mindset: the <strong>public is the hero, </strong>but great leaders know when to step up as the hero, and when to step back as the <strong>guide</strong> Tactical strategies for building trust during crises, controversies, or everyday contact Relatable examples from pop culture to illustrate how powerful the guide role really is This isn’t about PR or spin. It’s about using <strong>narrative as a leadership tool, </strong>to clarify your mission, earn trust, and show up with purpose.