General Session 9:00am - 9:45am

Creating messages that your audience will actually read and respond to

We can all agree that human attention spans have significantly decreased due to social media, immediate access to information, and various other factors. So, what can we, as law enforcement professionals, do to gain our audience's attention and interact with them in a way that encourages a response? In this inspiring session, you will walk away with actionable strategies that you can implement at your agency to elevate your messaging and strengthen your connection with your audience. With these initiatives, your communication perspectives will expand, and you will reshape how you engage with the community you serve.

General Session 11:15am - 12:00pm

The 100-Person Team You Didn’t Know You Had: AI Agents for Small Agencies

If you’ve ever wished you had 100 people on your team—this session is for you. Discover how artificial intelligence agents can act as digital coworkers to automate, streamline, and even anticipate your daily law enforcement communication and administrative tasks. From drafting press releases and scheduling social media to monitoring public sentiment and summarizing reports, AI agents are the ultimate force multipliers. This session breaks down real-world use cases, tools, and workflows to help small or solo PIOs and support staff get more done—without burning out. Work smarter, not harder… with help that doesn’t sleep.

General Session 1:15pm - 2:00pm

Fridays with Frank: Where the Siren Meets the Spotlight

What started as routine traffic stops turned into one of the most viral and talked-about law enforcement series on Instagram. In this session, the Pinal County Sheriff’s Office pulls back the curtain on “Fridays with Frank”—a masterclass in turning everyday policing into compelling, community-building content. Learn how they blend authenticity, dry humor, and public safety messaging to drive engagement, build trust, and dominate the algorithm

Breakout Session 2:45pm - 3:30pm

Proactive vs. Reactive: Planning Your Social Media Content

This session will show you how to plan ahead and stay flexible when managing social media. You'll learn how to build monthly content calendars to stay organized and consistent.

We’ll talk about how to balance urgent alerts, helpful community updates, and fun content like photos and videos. You’ll also see how to use data and insights to help your posts reach more people and get better results.

Whether you're running a page on your own or with a team, you'll leave with simple tools to help you plan smarter and react quicker.

General Session 9:00am - 9:45am

Policing in the Ages of Likes, Shares & Trust

In today’s digital age, every encounter between law enforcement and the public has the potential to be broadcasted, shared, and judged within seconds. This class, led by EPD’s Special Projects Coordinator Taylor Merriss, explores the evolving relationship between law enforcement and the communities they serve through the lens of social media, transparency, and public trust. This presentation will bring a unique perspective as both a law enforcement professional and a public information officer, offering practical tools for navigating public relations, crisis communication, and community outreach in a world where perception is often shaped by a single post. Whether you're a seasoned officer, a department leader, or an everyday citizen, this session will equip you with a better understanding of the challenges and opportunities that come with policing in a hyper-connected society.  

General Session 10:00am - 10:45am

We Aren’t That Show, But We Are New Boot Goofin’: Social Media Strategies From the Reno Police Department.

This session explores how the Reno Police Department has used social media creatively and effectively to strengthen community trust, drive engagement, and educate the public. From viral parody videos to meaningful community partnerships, this session will share the tools, strategies, and lessons learned that other agencies can immediately apply - regardless of their budget or team size.

General Session 11:15am - 12:00pm

Communicating During Protests

As a global city, London’s communities are often impacted by events and incidents around the world. Effective online communication is a crucial part of how London’s Metropolitan Police inform and reassure residents, visitors and stakeholders during protest and large events in the UK’s capital. You’ll hear about a refreshed approach to identifying reputational issues in live-time, the importance of challenging misinformation quickly and see recent examples of impactful police communication online.

Breakout Session 1:30am - 2:15pm

Holding the Line: Communication, Compassion, and Leadership After Loss

In April 2024, our mid-size agency experienced a tragic milestone: our first line-of-duty death of one of our own. This devastating experience tested our protocols, our people, and the adaptability of our admin and communication teams. While large agencies often have robust infrastructure and specialized units to manage such crises, smaller agencies face unique challenges—limited resources, overlapping roles, and an emotionally close-knit workforce. In this workshop, we will candidly share our agency’s experience navigating this tragedy. Participants will learn what strategies served us well, what we wish we had done differently, and how we adapted in real-time. A particular focus will be placed on the unexpected and evolving roles of our staff, who were called upon to serve as liaisons, memorial service planners, media managers, internal messengers, grief support coordinators, and more. The workshop will include: - A narrative walkthrough of the incident and response timeline. - Key takeaways and practical recommendations. - Interactive discussion prompts to reflect on attendees’ own preparedness.