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USA SMILE Conference 2017
Long Beach, CA - Dates TBA, hosted by the Long Beach, CA Police

  • $499 Early rate through TBA. Add day 4 for $200
  • $599 Full rate through TBA. Add day 4 for $250

Register Online

Registration is Open!

The 13th SMILEcon will feature an optional 4th day for crime analysts and investigators on April 28th.
• Early Bird rates through Mar 31st, 2016
• Attend the 3-day regular conference, or add the 4th day
• Investigators and analysts may elect to attend a special 2-day track April 27th and 28th


  • The Global Leader

The SMILE Conference is the world’s premiere source for training for police in the use of social media for community outreach, event management and investigations.

  • The Purpose of this Conference

The SMILE Conference is the leading training conference devoted to Social Media, the Internet and Law Enforcement initiatives. The SMILE Conference has pioneered the adoption of social media by law enforcement agencies across the world for public outreach, crime prevention, and forensics. In conjunction with the ConnectedCOPS™ blog, The SMILE Conference has become both the go-to and most trusted source by law enforcement agencies worldwide. Come learn from the best and network with an international audience of police social media practitioners.

  • SMILE Conference 2016 USA is hosted by the Alexandria, VA Police Department

Chief Earl Cook and the men and women of the Alexandria, VA Police will host law enforcement professionals from around the world at #SMILEcon #13 April 25th-27th, 2016, with an optional 4th day on the 28th.

  • Conference Format

The first day of the conference focuses on how social media has been used to build new relationships & develop trust & confidence with communities and will include break-out sessions. Day two will feature various aspects of event management using social media platforms and will include break-out sessions. Day three will add content on intelligence gathering specifically for police Investigators and analysts. Day three will include breakout sessions for Investigators, analysts and PIO’s. Day 4 is ALL hands-on and will run in two tracks; one for investigators and another for analysts. Day four is limited to police professionals, sworn and civilian.

  • Who’s SMILE’n

As at every SMILEcon, we are working on an international mix of speakers who are the leading thinkers in this area. Our subject matter experts will lead delegates through three public-safety-specific and information-packed intense days of social media and Internet education.

  • Who Should Attend

From the Chief to the newest officer in the agency, Investigators, PIOs, SROs and Community Policing Officers, The SMILE Conference is appropriate for anyone who is interested in social media and its many applications in the field of law enforcement, community engagement, event management, crime prevention and investigations.

While there is no typical delegate, are guests are usually split between PIO’s and their supervisors, investigators and crime analysts.

Delegate rates haven’t been raised in the entire six year history of the conference and include a hot buffet lunch.

The SMILE Conference will address social media as community media, investigative techniques and cases studies, officer safety, social media policy and strategy, legal issues, recruitment and retention and will also offer break-out sessions to meet the needs of delegates of varying levels of social media readiness.

  • Something Different From the Typical Conference Format

The conference will also include one evening Town Hall meeting.

Tuesday evening at the Westin – This Town Hall has proven to be one of the most popular events of the conference. It will provide everyone an opportunity to further explore and discuss at length issues concerning social media and law enforcement that could not be fully addressed during the day. The Town Hall will be highly spirited, interactive and wrapped in a social media context.

  • The SMILE Story

The idea of a social media conference for police first percolated at LAwS Communications in late 2008 when Lauri Stevens was working with a midwestern police department creating their Facebook page and blog. But the demand didn’t appear until September of 2009, shortly after the ConnectedCOPS blog was created. So the first conference was planned for April 7-9 of 2010, in Washington D.C.

While there was to be a partner involved, they dropped out in January of 2010. With the advertising out there and plans underway, LAwS Communications became an accidental conference producer. But the first conference was a huge success! Sixty-four people attended, even from as far away as the Netherlands, the UK and Canada.

In 2011, there were three more SMILE Conferences, all U.S. based:
#2 – Santa Monica with the Santa Monica Police hosting
#3 – Chicago, at CPD HQ with Chicago Police hosting
#4 – Dallas, with the DPD as hosts

In 2012 took us to:
#5 – Vancouver, hosted by the Canadian Association of Chiefs of Police
#6 – Richmond, VA hosted by the Richmond Police

In 2013 we held SMILEcon in:
#7 – Sunnyvale, CA, hosted by the Sunnyvale Department of Public Safety
#8 – Omaha, NE hosted by the Omaha Police.

While we had had one conference in Canada, we didn’t decide to do regular international conferences until 2014. Our current plan is to hold the Spring conference in the United States, with the Fall conference held internationally.

In 2014:
#9 – Tampa, FL hosted by Tampa Police
#10 – Birmingham, UK, hosted by the West Midlands Police

In 2015:
#11 – Phoenix, AZ hosted by the Phoenix Police
#12 – Niagara Falls, ON hosted by the Niagara Regional Police Service

In 2016:
#13 – Alexandria, VA hosted by the Alexandria Police

The SMILE Conference is the leading conference globally when it comes to police use of social media. Our delegates and speakers have attended from Kenya, Finland, Netherlands, Belgium, United Kingdom, Ireland, Northern Ireland, Scotland, Australia, New Zealand, United States and Canada. Combined with the ConnectedCOPS blog, the ConnectedCOPS Awards and the Global Police Tweet-a-thon (also founded by LAwS Communications), we have connected and trained thousands of police officers around the world.

People who attend SMILEcon return over and over, to reconnect, stay abreast of new developments and keep their skills polished. Come see what all the fuss is about.


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