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From Campaigns to Comms: How to Leverage Political Theory in Public Messaging
Lessons from the campaign trail for your agency’s social strategy. What can law enforcement PIO's learn from the campaign trail? This session explores how the strategies used in political campaigns, from framing narratives to the subliminal signals embedded in social media, can sharpen public messaging. Attendees will leave with practical takeaways to improve messaging, build trust, and align agency communication with strategic intent.
Degan Bartels
If You Gon’ Do It, Do It Big Then!
Inspired by a Baton Rouge classic, this session challenges law enforcement professionals to approach social media with boldness, creativity, and purpose. In a digital age where attention is currency, it’s not enough to simply “post”—agencies must think big, dream big, and create big to truly connect with their communities. This presentation will encourage participants to trust their vision, embrace innovative strategies, and step outside the box when telling their department’s story. We’ll explore how “doing it big” on social media can: 1. Amplify community engagement through authentic storytelling. 2. Humanize law enforcement and build trust across diverse audiences. 3. Transform everyday events into impactful, shareable moments. 4. Push past doubt or hesitation and confidently share a vision, even when others may not immediately understand it. Attendees will leave inspired and equipped with practical tools to elevate their agency’s social media presence—proving that when it comes to connecting with the community, small efforts won’t cut it. If you’re going to do it, do it big.
Brandon Jones
From Likes To Law Enforcement: The Power Of Digital Engagement
In this presentation, I’ll be sharing my personal story of how building a strong social media following not only shaped my voice online but also paved an unexpected path into law enforcement. We’ll dive into how a background in digital engagement and community building on social platforms can become a unique asset in the realm of public safety. By blending the worlds of online influence and law enforcement, I’ll highlight how the skills of connecting with an audience, fostering trust, and communicating effectively can translate into serving the community in a very tangible way. Whether you’re a content creator curious about public service or someone in law enforcement looking to leverage social media, this talk is about bridging those two worlds.
Donte Jones