Magen Geary Public Information Officer Daytona Beach Police Department
1 2026 SMILE AGENDA
Event City – Event Ready: Social Media Strategies for Large-Scale Gatherings and High-Profile Visits.
<p class="x_MsoNormal"><span data-olk-copy-source="MessageBody">This presentation will highlight lessons learned from our department’s experience navigating large-scale events and the strategies we use to leverage social media as a real-time communication tool. The focus will be on how we keep residents, visitors, and event partners informed, engaged, and safe while also managing the unique spotlight that comes with national attention.</span></p> <p class="x_MsoNormal">While Daytona Beach operates on a very large scale, these strategies can be scaled up or down to meet the needs of any agency.</p> <p class="x_MsoNormal">Whether it’s a 5K, a marathon, a local parade, or a national event, the approach remains the same: using social media effectively to inform, engage, and protect your community.</p>