Wednesday 18th Sept

Building Trust after Tragedy: Rebranding and Reinventing Our Public Safety Voice

<p style="font-weight: 400">In the wake of a devastating mass casualty incident that shook our community, garnered national and international attention and led to an abrupt change in leadership, the Broward Sheriff’s Office (BSO) faced the monumental challenge of rebuilding public trust and our organization’s image. This presentation offers an in-depth look at how we transformed our brand and communication strategy to regain public trust and establish ourselves as a leading voice in public safety.</p> <p style="font-weight: 400">Learn from our journey of rebuilding a strong, resilient team, fine-tuning our operations and sustaining a reputable presence in the public eye. Whether you’re looking to rebrand, enhance your social media strategy or strengthen your team’s operations, our experience provides valuable insights and actionable strategies you can apply within your own organization.</p> <p style="font-weight: 400">Join us as we share insightful steps to regain public trust, strengthen our operations and establish a powerful brand that continues to thrive on social media.</p>