speaker-photo

Alex Fredorcio

Deputy Head of Digital Communication, Metropolitan Police Service, UK
Alex has more than 15 years' experience leading media and digital communication across UK law enforcement, counterterrorism and national security. He has delivered impactful media strategies, crisis communication, award-winning digital content and complex stakeholder engagement during major incidents, high-profile investigations and events in the UK and internationally.
General Session 11:15am - 12:00pm

Wednesday September 10th

Communicating During Protests

As a global city, London’s communities are often impacted by events and incidents around the world. Effective online communication is a crucial part of how London’s Metropolitan Police inform and reassure residents, visitors and stakeholders during protest and large events in the UK’s capital. You’ll hear about a refreshed approach to identifying reputational issues in live-time, the importance of challenging misinformation quickly and see recent examples of impactful police communication online.

General Session 10:00am - 10:45am

Tuesday September 9th

Rebuilding Local Trust and Confidence

Faced with an erosion of public confidence following a series of reputational crises, London's Metropolitan Police set out to engage communities at a hyperlocal level online. You'll hear how The Met reset relationships and made a measurable impact on the experiences and perception of policing through meaningful digital content and innovative social media strategies.

General Session 3:00pm - 3:45pm

Monday September 8th

Digital Content Strategy: Reaching New Audiences

London's Metropolitan Police has transformed its social media strategy through leveraging compelling content, trends and creative techniques to reach beyond established audiences and deliver world-leading digital engagement. You'll hear about successful strategic and practical approaches to refreshing your strategy and see examples of the opportunities, risks and requirements involved.