Watch #SMILEcon

Watch Presentations From Tampa, Florida SMILE Conference May 28-30, 2014 Live & Archived at Youtube.com/LawsComm

Social media posts of the SMILE Conference use hash tag #SMILEcon.

Several presentations at the 9th Social Media Internet & Law Enforcement Conference hosted by Tampa Police Department in Tampa Florida will be available to watch live and anytime later on Google Plus and Youtube. All links will be posted on this page. Please share with interested persons the link SMILECONFERENCE.COM/LIVE to watch all the videos either live or later:

Schedule of Google Plus Hangouts On Air #SmileCon Tampa (All times are indicated in Eastern Standard Time)

Wednesday May 28, 2014
Morning Sessions

9:00 am – 9:15 am
OPENING CEREMONY AND HOST REMARKS
Mayor Bob Buckhorn, City of Tampa; Chief Jane Castor, Tampa Police; Officer and Emcee Derek Lang, Tampa Police; Lauri Stevens, LAwS Communications
Greetings from John Bennett, Assistant Chief of Police, Tampa PoliceGreetings from Bob Buckhorn, Mayor, City of Tampa, Invocation Prayer, Sister Anne Dougherty, Police Chaplin Colors presented by the Tampa Police Explorer Color Guard

9:15am – 10:05am
FROM DRONES TO DORITOS: BUILDING A BETTER BRAND BY BREAKING DOWN BARRIERS
Sergeant Sean Whitcomb, Seattle Police
When is humour appropriate for a police agency? What is the right tone and voice in your written products? How do you tell your agency’s story in a way that is engaging and connects you with the people you serve? Hear from the Seattle Police Department and learn how experimentation and calculated risk taking yielded big dividends in the form of enhanced reputation and community partnership.

10am-11am
RUN IT LIKE A NEWSROOM – HOW OPERATING LIKE THE MEDIA BENEFITS YOUR POLICE DEPARTMENT
Julie Parker, Public Information Officer Prince George County Police
Not happy with how the local media is covering your department? Upset your good news stories never make it on TV? Tired of inaccurate news about your officers running in your newspaper? Take charge of YOUR message. Tell YOUR story. Be proactive, rather than reactive. A former TV news reporter will walk you through how she runs the Prince George’s County (MD) Police Department’s Media Relations Division like a newsroom. This presentation focuses on one murder case at a busy hotel – from the moment the department breaks the news through the widespread media coverage of the arrest announcement one week later.

11:15am – 12:00am
LIGHTS, CAMERA, ACTION: CONNECTING WITH VIDEO
Laura McElroy, Spokesperson, Tampa Police
So you’re ready to turn your office into a movie production studio, but you don’t have a Hollywood budget or a professional film crew. Well the great news is you can still create quality videos to connect with your citizens using simple, low to no-cost technology. This interactive session explores the many ways law enforcement can use video to get two thumbs up on social media, while getting important safety messages out to the public.

Wednesday May 28, 2014
Afternoon Sessions
1:00pm – 2:30pm

PANEL DISCUSSION: MOBILE APPS FOR PUBLIC SAFETY
Moderator: Ken Smith, CEO of Rejjee
Panelists: Deputy Chief Eddie Reyes, Alexandria, VA Police; Andrea Davis, PIO, Tampa Police; Claude Sheer, Chairman, VizSafe.
As mobile has overtaken desktop, so too have mobile apps proliferated at an astounding rate. Should every police agency have its own app or would the new “horizontal” apps make more sense? Will mobile apps in the hands of citizens create more work for police or make them more efficient? Our panel of experts will help us understand the state of police mobile apps today, the security risks involved, compliance issues and other issues and opportunities.

2:30pm – 3:30pm
VIRTUALLY POLICING SUMMER HOTSPOTS
Sergeant Aaron Holloway, New Zealand Police, Bay of Plenty District
Like most law enforcements departments around the world you are always looking for new ways to assist in policing your summer hotspots. The Bay of Plenty District of New Zealand Police has turned to using social media to assist in policing the summer hotspots. Using a range of social media approaches including utilizing an “A List”, social media celebrity, virtual twitter ride alongs from the hotspots and monitoring of social media to aid in deployment of police resources. Holloway will provide several case studies from the summer policing period which will show how social media can be used along side conventional policing tactics.

4:00pm – 5:00pm
ENHANCING PUBLIC TRUST AND CONFIDENCE USING SOCIAL MEDIA
Keynote Chief Inspector Kerry Blakeman, West Midlands Police, United Kingdom
Kerry will describe the journey of West Midlands Police use of Social Media and feature their latest initiative “Behind The Crime – Murder – The First 48hrs”

Thursday, May 29th, 2014
Morning Sessions

9:00am – 9:50am
A BIRD IN THE HAND: THE BENEFITS OF LIVE TWEETING AND POSTING IN PROGRESS INCIDENTS
Deputy Rebecca Rosenblatt, San Mateo County Sheriff
Using social media as a crisis communications tool is now widely accepted as a standard practice in law enforcement, following successes at major critical incidents across the country. Learn how your agency can utilize Twitter and Facebook during in-progress incidents to increase public trust, dispel rumors, and train the community to turn directly to you for accurate, timely information.

Thursday May 29, 2014
Afternoon Sessions

1:00pm – 2:30pm
PANEL DISCUSSION: MANAGING THE VIRTUAL LIFE OF REAL LIFE EVENTS
Moderator: Sgt Sean Whitcomb, Seattle WA Police
Panelists: Melanie Snow, Pasco FL Sheriff’s Office; Detective Vivian Thayer, Miami Beach FL Police; Joey Coleman, Crowd-funded Journalist
Whether it’s active shooter training, celebrity arrests, a movie theatre texting murder or hemp fest, our panel of experts have successfully either integrated social media into planned events and/or impressively managed social media at unplanned events. Learn how they integrated the virtual world into real life scenarios and thereby building relationships, engaging community and protecting officers. There will be plenty of time for discussion and questions.

4:00pm – 5:00pm
USING TWITTER TO PROMOTE COMMUNITY POLICING IN RURAL KENYA
Keynote Francis Kariuki, Chief of Police, Lanet Umoja, Kenya
“A while back I was using texting message to inform, reach out and stayed connected with the people in my constituency even though texting messaging was serving the purpose I was looking for a more advanced technology platform that would help me connect with people in my constituency in a broader way. Twitter Policing involves using social media technology to reduce crime, crime prevention tips, community crime surveillance which involves neighbourhood watch and crime-reporting activities, altering the community of crime or danger, incidents reporting involving loss of life, property, animals, search and rescue of lost children and elderly, disasters reporting (fire), prevention and fighting illicit brews and local drug peddling , sharing community empowerment and capacity building opportunities and upward mobilization of the community. Twitter Policing involves using social media technology to reduce crime , crime prevention tips, community crime surveillance which involves neighbourhood watch and crime-reporting activities, alerting the community of crime or danger, incidents reporting involving loss of life, property, animals, search and rescue of lost children and elderly, disasters reporting (fire), prevention and fighting illicit brews and local drug peddling, sharing community empowerment and capacity building opportunities and upward mobilization of the community.

Friday, May 30th, 2014

7:30am – 8:45am LAwS Academy Hands-on Training
Please share by a Re-Tweet of this tweet to try to ID a child sex offender by calling police or submitting anonymous tips to Crime Stoppers


GOOGLE PLUS TRAINING
led by Constable Scott Mills Toronto Police Service along with Scott Abrams of Crime Stoppers USA Alex Vass of RCMP New Brunswick and Crowd Funded Journalist Joey Coleman
This session will feature an update on the investigation into attempts by RCMP Police in New Brunswick, Canada to identify an alleged online child predator using social media tools. *TRADITIONAL MEDIA ARE WELCOME AND ENCOURAGED TO ATTEND*