LAwS Academy

Bring your own wi-fi enabled laptop.

The LAwS Academy is a subsidiary of LAwS Communications. The Academy provides media training in traditional media and new media. At the SMILE Conference, the LAwS Academy is offering early morning master classes each day of the conference. For more information on how to host your own two-day event in Fundamentals or Intermediate Networking in exchange for a generous free tuition package, click here.

These sessions assume a working knowledge of online networking. We will move fast through each topic.

Instruction is intended to be hands-on. Participants should come with wi-fi enabled laptop and be online ready to go by 7:30.


Tuesday, April 28th, 7:30 am – 8:45 am

Twitter: The Basics and Beyond with Lauri Stevens, LAwS Communications

*BEGINNER* Please have your Twitter account created before this session. From sending/receiving/responding to tweets; to hashtags, building a following, getting the conversation moving and all about DM’s and lists. This session will not cover setting up for mobile or account customization and design. For instructions on how to set up a Twitter account, click here.

Wednesday, April 29th, 7:30 am – 8:45 am

Facebook Page Admin and Officer Safety Settings with Lauri Stevens, LAwS Communications

*BEGINNER* Profile vs Page vs Group. We’ll cover some basic how-to, admin settings and settings for officer safety. Please have a Facebook Individual Profile set up before this session. For instructions on how to set up a Facebook account, click here.

Thursday, April 30th, 7:30 am – 8:45 am

Social Media Investigations with Detective Sam Palmer, Phoenix Police and LAwS Communications

*BEGINNER* Award-winning investigator, Detective Sam Palmer will instruct attendees on some social media investigative techniques using all free tools to track and monitor suspects. Although this is a beginner course, basic social media knowledge is assumed. Detective Palmer is the instructor of LAwS Communications two-day course on Social Media Investigations.