LAwS Academy

Bring your own wi-fi enabled laptop.

The LAwS Academy is a subsidiary of LAwS Communications. The Academy provides media training in traditional media and new media. At the SMILE Conference, the LAwS Academy is offering early morning master classes each day of the conference. For more information on how to host your own two-day event in Fundamentals or Intermediate Networking in exchange for a generous free tuition package, click here.

These sessions assume a working knowledge of online networking. We will move fast through each topic.

Instruction is intended to be hands-on. Participants should come with wi-fi enabled laptop and be online ready to go by 7:00.


Monday, May 20th, 7:00 am – 8:00 am

Twitter: The Basics and Beyond with Lauri Stevens, LAwS Communications

*BEGINNER* Please have your Twitter account created before this session. From sending/receiving/responding to tweets; to hashtags, building a following, getting the conversation moving and all about DM’s and lists. This session will not cover setting up for mobile or account customization and design. Please create your Twitter account before coming to class.

Tuesday, May 21st, 7:00 am – 8:00 am

Facebook Takedown Policy Tab Installation with Lauri Stevens

*BEGINNER* Install a Facebook Takedown Policy on your department Facebook Page. We’ll give you the LE standard Takedown Policy and walk you through the steps to install it on your Facebook Page as a separate tab.

Wednesday, May 22nd, 7:00 am – 8:00 am

Third-party tools to enhance your LESM experience, with Lauri Stevens, Laurie McCann and Sandasha Bough

*BEGINNER/INTERMEDIATE* Learn some third-party tools to enhance your social media program to manage your program, edit graphics for platform display and in-the-field editing and more.