Sunday, April 24th

5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Westin and head to the Host Chief’s Reception.

Host Chief’s Reception

6:00 pm – 9:00 pm: Earl Cook, Chief of Police, Alexandria Police Department and other Commanders of the Alexandria Police Department will host.
Meet SMILE Conference® sponsors, speakers and fellow delegates at the Westin Alexandria.

Monday, April 25th
Morning Sessions

7:00 am – 8:00 am Bootcamp: Twitter Fundamentals with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

8:00 am – 8:15 am Opening ceremony featuring the Alexandria Police and opening remarks.

  • Earl Cook, Chief of Police, Alexandria Police Department
  • Lauri Stevens, LAwS Communications

8:15 am – 9:05 am TBA

KeynoteThe Future of Policing in the Digital Age

Peter Sloly, Former Deputy Chief, Toronto Police
This presentation will include a deep exploration of how the digital age has disrupted all aspects of society including policing. The presentation will also provide leading edge, evidenced based practices that will police leaders to modernize their organizations while improving public safety, public service, public trust, public value.
This session will not be streamed live.

9:05 am – 9:55 am Virtual Police Recruitment Strategies

Bryan MacKillop, Inspector, Ontario Provincial Police, Canada
Over the coming years the Ontario Provincial Police (OPP) will be experiencing an extraordinary number of retirements. This situation is providing the OPP with a rare opportunity to enhance its efforts at diversification by developing a virtual outreach and awareness strategy that is unique and innovative. A key initiative for the OPP will be to attract the attention of individuals, not necessarily interested in a policing career, but who may be connected to good people, reflective of their communities, who are looking for a career, but for whatever reason, systemic, cultural or otherwise, have yet to consider policing as an option. The idea is to leverage social media platforms to create a community based approach to recruiting. To achieve this goal, the OPP will be using social media, in an unprecedented fashion, to smash down barriers ensuring that everyone everywhere has access to the information they need to develop informed decisions in regards to pursuing policing as a career option. This presentation will focus on how the OPP has enhanced its on-line presence in creative ways aimed at attracting and engaging a diverse array of potential candidates.
This session will be streamed live.

9:55 am – 10:15 am Networking Break

10:15 am – 11:05 am Nextdoor: Increasing trust through transparency by expanding relationships at the neighborhood level

Joseph Porcelli, NextDoor and Julie Parker, Prince George’s County Police
Your citizens want to receive information and be able to ask questions about crime and safety issues in their neighborhoods. Without open channels of communication, fear can take over, and a small rumor can turn into a big mess. While Facebook and Twitter are great to get the word out to the masses, these platforms do not allow for targeted communications at the neighborhood level. Furthermore, Community Oriented Policing Service Officers typically don’t have access to these accounts. During this session, learn how the Prince George’s County Police Department has empowered their COPS officers with Nextdoor to directly engage residents in the beats where they serve to increase trust through transparency.
This session will be streamed live.

11:05 am – 12:00 amFirstNet – The Future of Law Enforcement Technology is Coming to Your State

Amanda Hilliard, Director of Outreach, FirstNet; Kyle S. Richardson, Senior Public Safety Liaison, FirstNet
This FirstNet session will help law enforcement officers learn more about the history, purpose and capabilities of FirstNet (the First Responder Network Authority). FirstNet – the federal agency created as a result of a 9/11 Commission recommendation – is responsible for the most important public safety technology initiative in America. FirstNet is deploying the first nationwide public safety broadband network for police, sheriffs, fire, and EMS in all US States, Territories, and Tribal lands. Topics covered include a FirstNet overview; updates on the deployment process; examples of how FirstNet will support first responders handling an incident; and how law enforcement officials can work within their State and jurisdiction to stay informed about – and participate in – FirstNet’s future. A Q&A period and discussion will close the program.
This session will be streamed live.

Afternoon Sessions

1:00 pm – 2:30 pm Use of Video, live or otherwise, in Policing

Kerry Blakeman, Superintendent, West Midlands Police, UK; Chris Cook, Lieutenant, Arlington, TX Police; Mark Walsh, Hampshire Police, UK; Zhivonni McDonnell, Arlington, TX Police; Chris Guerra, Sergeant, Victoria, TX Police
We’ve imported the Vine Cop (Walsh) from the United Kingdom and the mastermind behind the “Shake It Off” cop video (Hoffman) from Delaware. This panel also includes produced video leaders from Texas, (Cook and McDonnell the King of cutting edge live video (Blakeman) from the Uk as well. This panel will explore the many ways to leverage video to enhance content and community engagement.
This session will be streamed live.

2:30 pm – 2:50 pm Networking break

2:50 pm – 3:40 pm Developing a Culture of Trust – Changing External Perceptions by Altering Internal Perspectives

Chris Guerra, Sergeant, Victoria, TX Police
Negative perception of the U.S. criminal justice system has resulted in public trust being strained to the breaking point. In order to regain the trust of the people we once had, law enforcement must create a radical shift in mindset beginning from within our own “police culture”. Rebuilding trust requires more than presenting law enforcement in a positive light, but also examining internal and external factors that breed or harbor distrust. The strategic use and application of social media is critical to turning the tide.
This session will be streamed live.

3:40 pm – 4:30 pm Time to Up-Armor Your Digital Defenses: Cyberterrorism, Cybersecurity and Doxing

Keynote Morgan Wright, Principal; Morgan Wright Cyber Strategies
Law enforcement is increasingly under attack online by hacktavists, organized crime and terrorists. The power of information, and the control of it, has never been more important in the course of influencing public opinion than it is right now. But is law enforcement, and their people, really prepared for the threats of the 21st century? How do you defend yourself against an enemy you can’t see? There are radically simple steps any agency can take to up-armor their digital defenses. In this keynote Morgan will show the true face of the enemy, their tactics, and steps you can implement immediately to counter these modern, and ever-evolving, threats.
This session will be streamed live.

Tuesday, April 26th
Morning Sessions

None of today’s sessions will be streamed live.

8:00 am – 8:55 am Controlling the story and debunking lies during an OIS

Jason Pires, Captain and Mark Hoffman, Master Corporal, Dover, DE Police
In August of 2015 a Dover Police Department officer shot a gun wielding suspect in a high crime area of Dover. Just months after the Baltimore riots and the release of a Dover Police Officer kicking a suspect in the head, tensions were high in the community. Just minutes after the shooting, media outlets began reporting false narratives about the incident. The Dover Police Department used a variety of methods to combat the rumors, including the gathering of videos taken from witnesses and bystanders and posted to social media. PIO Mark Hoffman was able to save the content from a laptop on the trunk of his vehicle as hundreds of disorderly persons surrounded police, creating a volatile situation. This presentation will show how the department pushed info to the public and media throughout the incident and how the department was able to defend itself against false rumors in the media in the days following.

8:55 am – 9:50 am Crisis Communications Challenge: Active Shooter at Police Station Leads to Friendly Fire Fatal Shooting of Officer

Julie Parker, PIO, Prince George’s County, MD Police
Few things can prepare a police department for the alert that goes out saying there is an active shooter at your police station, an officer is down and there are two outstanding suspects. What unfolded after that on March 13, 2016, forever changed numerous lives. From the initial @PGPDNews tweet moments after the internal notification came out, through the officer’s funeral and the three news conferences that followed (which drew national attention) Prince George’s County Police Media Director Julie Parker will tell the story of the strategy her division used on Twitter, Facebook and beyond. This will include how her division managed the law enforcement critics who used this crisis to further their cause on social media.

9:50 am – 10:05 pm Networking break

10:05 am – 12:00 pm Break-out sessions.

10:05 am – 11:00 pm
Telling a Great story with video

Christopher Cook, LT, and Zhivonni McDonnell, Officer, Arlington, TX Police
The art of great visual storytelling is paramount in the government sector through the use of videos. What used to be a tedious process or required extensive editing knowledge is now as simple as activating your smartphone. Learn the easy way to create professional grade videos on a budget that resonate with your followers. Through the proliferation of mobile apps, high video quality is simple to achieve.

Introducing Crisis Support: A free offering to protect your agency’s use of social media in a crisis

Anil Chawla, CEO, Archive Social
Tweets and Facebook posts literally save lives in a crisis situation. Whether a natural disaster, an act of terrorism, or a terrible misunderstanding, there is no better communications tool than social media to help government agencies protect citizens and maintain public trust. Nonetheless, the use of social media — particularly during a crisis — bears risk due to public records requirements and potential lawsuits. In this session, we will start by discussing real-life legal situations involving social media, and how agencies have managed risk through the use of archiving, monitoring, and analytics. We will then unveil Crisis Support: a 100% free offering to help public agencies limit their potential risk as they utilize social media to disseminate information during a crisis. Join us to learn about Crisis Support, provide your feedback, and share your crisis success stories!

11:00 am – 12:00 pm
Building Resident Engagement Through Communication

Jim Gatta, Director of Community Engagement, Everbridge/Nixle
In this presentation, Jim Gatta, Director of Community Engagement for Everbridge will cover how Agencies can leverage different tools from social media to notification systems to connect with their residents. Jim will discuss several best practices and tips to ensuring not only are you reaching your intended audiences, but doing so effectively and efficiently.

Using visual media to enhance policing messages on social media

Mark Walsh, Police Constable and Graeme Barbour, Digital Communications Officer, Hampshire Constabulary, UK
In this breakout session, delegates will receive a presentation which will explore the evidence base to ascertain if visual media such as short video clips, pictures or videos can improve the engagement of audiences on social media. We will look at what works and if so how did it work using a case study from Hampshire Constabulary/ Thames Valley Police‘s drink drive reduction campaign. There will also be practical demonstrations on how to use the social media video platform ‘Vine’ and a opportunity to discuss and ask questions from experienced professionals about the risks, threats and opportunities such platforms present to the Law Enforcement community.

Afternoon Sessions

None of this afternoon’s sessions will be streamed live.

1:00 pm – 3:00 pm Break-out sessions.


The GovTech Social Podcast: Live at SMILE!

GovTech Social Podcast Co-Hosts, Dustin Haisler and Anil Chawla, and Special Guests
Let’s talk about what you’re learning at SMILE during a live recording of the GovTech Social Podcast. Join special guests and the regulars for a live and lively discussion of the evolving role of social media in law enforcement. Bring your ideas, questions and social media stories to be part of the conversation about where govies are taking social
media in their communities. Of course, the podcast will follow you home on iTunes, Stitcher, and

Leading Edge Tools for Open Source Police Investigation

Darren McLeod, CEO, LifeRaft
Understand the open source tools available to law enforcement agencies that can assist with active offline investigations. This session will guide you through a real-life drug trafficking case to demonstrate the power of leveraging social data.


Out of the dark ages, into the renaissance…..still a long way to go

Sandasha Ferguson, Constable, London, Ontario Police
Modernizing your police service’s communication strategies when you are behind the eight ball can be a challenge. Bridging the gap between the community and your service through social media and the advantages and disadvantages of change.

The Twitter Affect – Integrating #SMEM into Training and Exercises

Brian Sanchez, Simulation Cell Liaison, Nusura
Social media and other emerging digital technologies play an increasingly essential role in response to public health emergencies, natural disasters, terrorist attacks, civil and political unrest, criminal investigations and military campaigns. These emerging technologies provide responding organizations new tools to communicate directly with the public, and are also are a tremendous source for developing a common operating picture, maintaining situational awareness and gathering intelligence. Join former military intelligence officer, Brian Sanchez, for 1) Tips and tricks on more effective social media listening and engagement, 2) Strategies for integrating social media into training and exercises 3) An opportunity to practice developing situational awareness from simulated social media for enhanced operational decision-making

3:05 pm – 3:30 pm Networking break

3:30 pm – 4:30 pm Legal Issues Involving Electronic Evidence

Keynote Gene Fishel, Senior Assistant Attorney General
Chief, Computer Crime Section, Virginia Attorney General’s Office

This presentation will cover issues surrounding obtaining electronic evidence during criminal investigations, to include evidence from Internet service providers and social networking sites. As part of this, the presenter will discuss procedural tools for law enforcement contained within state and federal statutory law, as well as pertinent case law and recent developments and changes to the law. Related substantive laws will also covered.

Wednesday, April 27th
Morning Sessions

None of today’s sessions will be streamed live.

Day Three Plenary: Investigations and Crime Analysis

8:00 am – 8:55 am ATHENA – Empowering citizens and connecting communities during crisis

Kevin Blair, Project Manager, West Yorkshire Police, UK
West Yorkshire Police are leading the co-ordination of project ATHENA. The project is part funded by the European Commission under it’s programme for security themed research. ATHENA explores how the huge popularity in of new communication media can be harnessed to provide efficient and effective communication and enhanced situational awareness during a crisis for citizens and responders and will deliver two major outputs:
1. A set of best practice guidelines for responders and citizens
2. A suite of prototype software tools to enhance the ability of responders and citizens in crisis situations.

8:55 am – 9:50 am Getting the Most Out of Your Social Media Investigative Tool

Mike Prate, LexisNexis Risk Solutions
Join retired law enforcement investigative experts as they walk you through use cases and best practices to get the most out of your social media investigative tool. These processes adhere to federal guidelines and legal precedents related to intelligence gathering and the evidence collection of social media information. Experts will discuss how leveraging paid tools can benefit you and your agency in the long run should your case go to trial. It will show participants how formal data collection and analysis tools can streamline your online investigation. Finally, our presenters will also show participants how to integrate data scraped from social media and the World Wide Web together to make the case.

9:50 am – 10:10 am Networking Break


Understanding Your Digital Footprint LE professionals only, sworn and civilian

Nathan Dayler, Detective Constable, Toronto Police
Online investigations are essential in today’s policing world. Whether you are investigating a criminal offence or gathering intelligence information online resources must be utilized. But what traces are we leaving behind? This workshop will focus on those digital footprints and give investigators and analysts a better understanding of their traces that are left behind. During this session we will also explore how to capture those footprints and source them for court should the need arise.

11:05 am – 12:00 pm Break-out sessions.


Tackling Terrorism Together – Social Media Anti – Radicalisation for Credible Voices (SMART-CV)

Kevin Blair, Project Manager, West Yorkshire Police, UK
SMART-CV is designed to utilise the potential of social media to counter negative influences following a terrorist event, demonstrating how a network of online “Credible Voices” within a community can help to prevent the radicalisation of others by combating misinformation and extremist messaging.

The Inverted Investigation: A Crime Analyst’s Perspective on Uncovering Information and Cracking the Case

Jennifer Godown, Crime Analyst, Fairfax County Police Department
Analysts by nature are inquisitive; our minds are always thinking three steps ahead to try to solve the puzzle and outsmart the bad guy. In the end, we aim to package our findings and present them to detectives in an easily understandable format. This session will focus on how an analyst performs searches for the bad guy, what roadblocks tend to pop up during those searches, and how to change methods and reevaluate what’s in the analyst’s tool kit in order to collect the most pertinent information about the bad guy in question.

Afternoon Sessions

None of today’s sessions will be streamed live.

1:00 pm – 3:15 pm Break-out sessions

1:00 pm – 2:00 pm

Not your Grandma’s Google Professional LE only

Detective Sam Palmer, Phoenix Police
This break out will cover some of the more advanced searches you can do with Google. We will get into the weeds with “Google Dorking” and how to get some of the information that people don’t want you to see.

How to Manage a Scene as a Law Enforcement Officer or PIO with Social Media

Laurie McCann, Constable, Toronto Police
Whether your agency has a strong emergency management strategy and training in place, and especially if it doesn’t, this session will cover the nitty gritty of how a social media officer can handle police emergencies and manage the event bottom-up. Constable McCann will cover the importance of back end communication for efficient social media use during a crisis, hands-on practice with free tools for geo-fencing an area and several open source tools, use of private list-making feature on Twitter, making hashtags more effective and more hands-on use of Facebook, Instagram and Twitter, time permitting.


Community Policing/Engagement Track: Name, Title, DepartmentTBA

Scoping and FB Live Professional LE only

Detective Sam Palmer, Detective, Phoenix Police
We are going to go people watching from the comfort of your chair, office, or couch. Real time as-it-happens video is becoming the norm. We will talk how many of the major social media platforms are giving their users the power to “see it through their eyes”. Just like at the zoo, come watch people in their natural habits.

Officer Safety on Facebook

Laurie McCann, Constable, Toronto Police
Through case studies and a live on Facebook, Constable McCann will cover why nearly very officer on Facebook needs to do a better job at protecting their information to guard their careers and lives. She will take delegates through a couple dozen essential settings to protect identities and keep defense attorneys at bay.

3:05 pm – 3:30 pm Networking Break

3:30 pm – 4:30 pm ISIS in America

Keynote Seamus Hughes, Deputy Director of the Program on Extremism at George Washington University’s Center for Cyber & Homeland Security
ISIS in America presentation will give an overview of the cases of U.S. persons arrested, indicted, or convicted in the United States for ISIS-related activities. This is based on over 8,000 pages of legal documents for identifying several demographic factors related to the arrested individuals. Additionally, Hughes will give an overview of the cases of other Americans who, while not in the legal system, are known to have engaged in ISIS-inspired behavior. He will also provide an overview of the individual motivations of ISIS supporters; the role of the Internet and, in particular, social media, in their radicalization and recruitment processes; whether their radicalization took place in isolation or with other, like-minded individuals; and the degree of their tangible links to ISIS. Finally, Hughes will touch on countering violent extremism programs as it relates to ISIS-inspired individuals and how to best combat their attacks, particularly potential travel to conflict zones.

End of Main Conference
Thursday, April 28th
Morning Sessions

None of today’s sessions will be streamed live.

Day Four: Investigations and Crime Analysis

8:00 am – 12:00 pm Wonderful World of Real Time

Sam Palmer, Detective, Major Metropolitan Police Department and LAwS Communications
This hands-on workshop will bring some of the information from the Palmer’s previous sessions in to play. We will go hands-on and look at how we can use open source tools to see what is happening anywhere in the world. We will start small and see how deep we can go. You will watch as it happens and use that information to complete a picture and who knows, maybe we will even get to go on a hunting trip.

Afternoon Sessions

1:00 pm – 4:00 pm TBA
Investigative Strategies and Best Practices for Cyber Investigators

Nathan Dayler, Detective, Toronto Police and LAwS Communications
During this hands on lab we will look at some best practices for online investigations. We will explore some of the tools, tricks and obstacles required to investigate SM and open source based investigations as well as discuss investigative options for complex online and dark web investigations. The focus of this lab will be to develop the best investigative case, document it and prepare it for court. Participants will require a laptop with Internet access for this lab.