Monday, October 5th

5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Hilton and head to the Host Chief’s Reception.

Host Chief’s Reception


6:00 pm – 9:00 pm: Jeff McGuire, Chief of Police, Niagara Regional Police Service.
Meet SMILE Conference® sponsors, speakers and fellow delegates at the Hilton Hotel.

Tuesday, October 6th
Morning Sessions

7:00 am – 8:00 am Bootcamp: Twitter Fundamentals with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

8:00 am – 8:15 am Opening ceremony featuring the Niagara Regional Police Service and opening remarks.

  • Jeff McGuire, Chief of Police, Niagara Regional Police Service
  • Lauri Stevens, LAwS Communications
  • Phil Gavin, Niagara Regional Police Service

8:15 am – 9:05 am Flying Solo: Navigating the Ups & Downs of Media Relations and Social Media in Law Enforcement

Genevieve Judge, Partnership Policing Communications Coordinator, Sarasota Police
Interacting with traditional media and social media is a full time job in itself. This presentation will highlight how Genevieve Judge, a one woman show, of the Sarasota Police Department, works as the official spokeswoman to keep traditional media and social media updated nearly 24 hours a day, 7 days a week. In addition to her role in media relations, she’ll speak about strategies she implemented and challenges she worked to overcome.
This session will be broadcast live.

9:05 am – 10:00 am Doing more with less in social media at the third side of the Atlantic

Detective Inspector Thorir Ingvarsson, Reykjavik Metropolitan Police
The Reykjavík Metropolitan Police began using social media in 2010 and since then its social media channels have become their biggest pipeline of communication with the public. The RMP has suffered great cutbacks in the last years, which has forced the department to think creatively. In the last two years, the RMP has started implementing the lessons learned in its social media project to improve other aspect of its service since using those methods is a cost effective way of doing more with less.
This session will be broadcast live.

10:00 am – 10:20 am Networking Break

10:20 am – 11:20 am Using video in police operations

Officer Zhivonni McDonnell and Lieutenant Chris Cook, Arlington Texas Police
Video integration into your social media platforms can increase your reach exponentially. There are so many easy-to-learn mobile apps, video equipment, and editing platforms that can make your organization shine when it comes to video production. Attendees will see first-hand on how to tell a story through the use of video. Content can then be uploaded to social media platforms for greater reach. This course covers the right equipment to buy, simplified editing platforms, and how to maximize your finished product. Gone are the days where an individual had to have an extensive knowledge on video-based technologies. There are so many ways to produce high quality content that will marvel your bosses and wow your audiences. As an added bonus, attendees will find out how to receive free money to purchase equipment. The Arlington Police Department has pioneered the way in promoting public relations and citizen engagement through video.
This session will be broadcast live.

11:20 am – 12:15 amLike and Follow us to make your community safe – Using social media to solve and prevent crime

Alex Vass, RCMP, New Brunswick
When a shooter killed three RCMP members in Moncton last year, the need to communicate with residents in the area was critical. With local radio stations automated, television not broadcasting a newscast for several hours and the local newspaper behind a paywall, the New Brunswick RCMP’s Strategic Communications Unit turned to social media to not only share information but assist investigators in catching the killer.  Today, the New Brunswick RCMP has one of the largest social media followings of a police force in North America.
This session will be broadcast live.

Afternoon Sessions

1:15 pm – 2:45 pm Panel Discussion: Managing police crisis in a cyber world

Stephanie McKenzie-Smith, York Police (moderator); Meaghan Gray, Toronto Police; Anat Cohn, Ottawa Police
From line-of-duty deaths, weather events, active shooters and scandals, our panel of experts will cover best practices in managing police crisis in order to maintain control of the story rather than it controlling you.
This session will be broadcast live.

2:45 pm – 3:00 pm Networking break

3:00 pm – 4:00 pm Using Facebook to connect with your communities

Keynote Emily Vacher, Facebook
In the “old days”, community policing was only about physically spending time with the residents in your community. Today, a very important part of that community exists on-line. Building and maintaining a presence on social media is important. It gives you an opportunity to humanize your department and officers, a place for people to share and receive information, and in times of critical incidents, a place where law enforcement can share critically important and potentially life-saving information with their communities. Emily will discuss some Facebook best practices, review several LE success stories on FB, and talk about how Facebook is using the combination between policies, technology, partnerships and education to help keep people safe.
This session will not be broadcast live.

Wednesday, October 7th
Morning Sessions

Day Two Plenary: ConnectedCOPS Awards, Breakout Sessions and Keynote

8:00 am -10:00 am Presentation of the winners of the ConnectedCOPS Awards
This is the fourth year of the ConnectedCOPS Awards. These awards are open to police agencies and professionals anywhere in the world. They are awarded in eight categories:

  • Event Management
  • Campaign Strategy
  • Civilian Award of Excellence
  • Leadership (up to and including Sergeant)
  • TopCop (Lieutenant and up)
  • Social Media Investigator
  • Excellence at a Large Agency
  • Excellence at a Small Agency

The Awards will be broadcast live.

strong>10:00 am – 10:15 pm Networking break

10:15 am – 12:00 pm Break-out sessions in two tracks: Hands-on Investigations for the practitioner and Hands-on sessions in Community Engagement
These sessions will not be broadcast live.

PIO Track: Superintendent Kerry Blakeman, Mobile video for police operations
Investigator Track: Detective Sam Palmer, Exploiting free social media tools for investigations *Sworn LE only

PIO Track: Joey Coleman, How To Use Geo Locations On Twitter For Crowdsourcing Breaking News
Investigator Track: Detective Eric Draeger, Doxxing: A guide to a crowd sourced attack on reputation

Afternoon Sessions

1:00 pm – 3:00 pm Break-out sessions in two tracks: Hands-on Investigations for the practitioner and Hands-on sessions in Community Engagement for the PIO

These sessions will not be broadcast live.
PIO Track: Lt. Chris Cook and Officer Zhivonni McDonnell Creating video content that sizzles on a shoestring budget
Investigator Track: Detective Nathan Dayler, Social Evidence – Myths vs Reality *Sworn LE only

PIO Track: Constable Laurie McCann, Facebook Settings for Officer Safety
Investigator Track: Darren McLeod, Mining Social Data to Identify Threats & Assist Investigations

2:45 pm – 3:00 pm Networking break

3:00 pm – 4:00 pm Keynote

Using Digital Video Social Media; Patrolling the 21st Century Beat
Superintendent Kerry Blakeman will talk about the Social Media journey of West Midlands Police from humble beginnings through to its use of video platforms to inform, educate and reassure local communities. West Midlands Police have been recognised by industry experts for their innovation and “behind the badge” approach to show the public “their” police service. Reach, engagement and public confidence continue to soar aided by the innovative use new video platforms such as Periscope & Blab. Kerry will talk you through that journey so your agency can learn from the experiences of West Midlands Police.
This session will be broadcast live.

Thursday, October 8th
Morning Sessions

Day Three Plenary: Investigations

8:00 am – 8:55 am Unity and Athena: Modeling practical application of OSINT in LE Investigations

Professor Babak Akghar, Heffield Shallam University/CENTRIC
One of the most important aspects for a successful police operation is the ability for the police to obtain timely, reliable and actionable intelligence related to the investigation/incident at hand. As well as traditional investigative techniques and information sources, open-source intelligence (OSINT) is now proving a credible avenue to access such information with the information posted on social media being one of the most openly available means of accessing and gathering open-source intelligence. Two projects, Unity and Athena, aim to demonstrate how the use of OSINT, and in particular information posted on social media, can be valuable, if used correctly, in the context of community policing and crisis management for understanding the public’s perception of security and obtaining situational awareness. Through these two projects, we are aiming to model, and consequently demonstrate, how the intelligence cycle between LEAs and communities can be enhanced through the use of OSINT to provide an important, bi-directional feedback loop that brings LEAs and communities closer together to achieve greater safety and security for all involved. In this talk we will use two real examples of OSINT and social media analysis to discuss theoretical aspect of OSINT and SM analysis in a practical LEAs environment.
This session will not be broadcast live.

9:00 am – 9:55 am Online Intelligence Gathering – Taking Investigations to the Next Level

Detective Constable Nathan Dayler, Toronto Police
Social media and mainstream open source investigations have been a huge step and learning curve for the majority of agencies and law enforcement. The ability to monitor and gather intelligence based on what has been publically available has not only blown investigations wide open, but it has launched policing into a whole new realm. But what happens when this information isn’t publically accessible and/or hidden? What happens when the criminals know we are watching and as such adapt to our techniques? This presentation will explore the DarkWeb and suggestions for major investigations involving hidden, obscured or locked accounts. The need for agency collaboration and information sharing has never been more relevant, through case studies and best practices from past investigations we will explore the need to be constantly evolving and moving forward in today’s hidden social media.
This session will not be broadcast live.

9:55 am – 10:15 am Networking Break

10:15 am – 11:05 am Periscope up!

Detective Sam Palmer, Phoenix Police
Live streaming is the new frontier for social media. With 2 major live streaming apps gaining quick popularity law enforcement needs to be paying attention. People broadcasting “as it happens” to the world, investigators and analysts can have insight into a situation in real time. This session will explore the 2 most popular live streaming apps as well as other mobile apps that investigators and analysts can use. We will talk about the apps and how they can be searched online and on the app.
This session will not be broadcast live.

11:05 am – 12:00 am Unmasking the Person Behind the Profile: Techniques for Authenticating Accounts To Users

Detective Eric Draeger, Milwaukee Police
Commonly, criminals hide behind alias’ online. Figuring out who the person doing the posting is hard, proving it can be even harder. Like any crime scene, criminals leave behind evidence which points to their identity. This breakout will focus on locating and identifying the digital fingerprints which can link the online profile back to its owner. It will highlight free and low cost tools that can be utilized to more easily unmask the online criminal, and prevent the dreaded investigatory “dead end”.
This session will not be broadcast live.

Afternoon Sessions

1:00 pm – 2:00 pm ISIS & Social Media: Understanding the Context of Local Law Enforcement Responses

Mubin Shaikh
Shaikh will present how ISIS conducts recruiting online by using first-hand, primary statements and profiles of ISIS Foreign Fighters. Participants will also be privy to governmental and NGO responses to ISIS recruiting as well as how local law enforcement can apply Countering Violent Extremism (CVE) concepts at the community level as well as investigative tools to assist with enforcement actions related to online extremist material.
This session will not be broadcast live.

2:00 pm – 3:00 pm Policing 2020

Keynote Deputy Chief Peter Sloly, Toronto Police 
In the year 2020 police will need to be able to effectively, ethically and equitably police in both the real and virtual worlds. This topic is an exploration of how police need to keep doing the best of the old community policing world while learning how to use the best of the new social/cyber/digital policing world.
This session will be broadcast live.

End of Conference