Agenda

Sunday, May 20th
Pre-Registration

5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Kimpton Epic and head to the Host Chief’s Reception.

Host Chief’s Reception

Vector LBPD Badge (No Rank) Preview 181
6:00 pm – 8:00 pm: Jorge Colina, Chief of Police, Miami Police Department and other Commanders of the Long Beach Police Department will host.
Meet SMILE Conference® sponsors, speakers and fellow delegates at the Kimpton Epic Hotel.

Monday, May 21st
Morning Sessions

7:00 am – 8:00 am Bootcamp: Twitter Fundamentals with Lauri Stevens

See separate tab under LAwS Academy

8:00 am – 8:15 am Opening ceremony featuring the Miami Police and opening remarks.

  • Jorge Colina, Chief of Police, Miami Police Department
  • Lauri Stevens, LAwS Communications
  • TBA, Miami Police Department, Conference Emcee

8:15 am – 9:05 am One Worldwide Social Media Strategy For Law Enforcement?

Kerry Blakeman, Chief Inspector, West Midlands Police, UK
2015 SMILE “Top Cop” winner Chief Inspector Kerry Blakeman from West Midlands Police talks about the importance of senior leaders in Law Enforcement understanding and developing Social Media strategy. Kerry will showcase why he believes Law Enforcement needs just one worldwide strategy. During this interactive session Kerry will take you through his journey of empowering staff to be creative with Social Media and how he’s leading the way with live video content on Facebook & Twitter. Kerry, known for his leadership and passion with digital Social Media takes his quest to new heights, literally!

9:05 am – 9:55 am The Future of Mobile: 10 Ways Law Enforcement Can Leverage Mobile

Steve Ressler and Chris Bennett, Callyo
Mobile has taken over the world. There are more mobile devices than desktops. The average adult spends nearly 3 hours a day on their phone. It has changed how we take photos, how we call a cab, and how we communicate with friends and families (from text to Snapchat to Facetime). So what does this mean for law enforcement? In this presentation, Steve Ressler and Chris Bennett of Callyo will talk about top ways law enforcement can leverage the mobile revolution. The opportunities are endless from leveraging GPS on phones to mobile-enabled CAD/RMS to leveraging the cameras built-in on your phones to interacting real-time with social media. Steve and Chris will leverage their insights from running the largest mobile software tools for law enforcement from their popular 10-21 Phone app to their Virtual Investigations Phones where together they work with over 1000+ agencies and 100k+ verified law enforcement users.

9:55 am – 10:15 am Networking Break

10:15 am – 11:10 am The Basics of First Amendment and Social Media for Law Enforcement

Eric Atstupenas, General Counsel,
Massachusetts Chiefs of Police Association

One of the quickest ways to end your career in law enforcement today is to post something inappropriate on social media. This class will discuss the freedom of speech as applied to social media in public employment contexts. This class will also discuss the legal issues and potential pitfalls of deleting third-party comments and blocking third-party users on department social media platforms. This course is meant to provide all public law enforcement personnel with a basic ability to understand and apply the applicable First Amendment rules to real-life situations.

11:10 am – 12:00 am Social Media VIRAL: Behind the Scenes, Understanding the How and the Why

Officer Ben Tobias, Gainesville Police, FL
Officer Ben Tobias manages the well-known Gainesville (FL) Police Department Facebook and Twitter channels. Those channels have become internationally known after Ben has stumbled into magic with multiple viral posts. From a tweet war with the home city of Ole Miss Football, to a dashcam video that started the Basketball Cop Foundation, to Tweeting at the President and landing on CNN, and lately with the #HotCop phenomenon during Hurricane Irma, Tobias seems to find the right content. Ben has been studying the variables surrounding each of those posts to analyze how and why content goes viral. Ben will share lessons learned along the way, and will impart some of the secrets he has discovered after being behind viral content.

12:00 am – 12:45 am Lunch

Afternoon Sessions

12:45 pm – 1:35 pm Fabulous Finn’s Story: A campaign for better protections for service animals

Officer Dave Wardell, Hertfordshire Constabulary, UK in a conversation with Chief Inspector Kerry Blakeman, West Midlands Police, UK
2017 United Kingdom Police Twitter Awards Winner and Sunday Times top 10 book author Dave Wardell talks to Chief Inspector Kerry Blakeman about how he has used social media to campaign for a change in legislation following the attack on Finn. Dave will talk about how the UK has no laws protecting service animals, how he has used Social Media to generate worldwide support for a new UK law to protect animals. Since the attack in 2016 Finn has been awarded the iFAW Animal of the year Award in 2017 and Dave has written his first book “Fabulous Finn – The Brave Police Dog Who Came Back From The Brink” which has become a Sunday Times best seller with 5 star ratings. A crowdfunding campaign is being launched to help Finn come to Miami with Dave in May.

1:35 pm – 2:35 pm Community Oriented Policing in the 21st Century

Steve Sebestyen, Head of Business Development, Ring
Social Media, Video and Cutting-Edge technology is transforming how law enforcement and communities fight crime. Ring is helping deliver a vision of 21st century crime fighting. Come see what’s here now and possible in the near future.

2:35 pm – 2:50 pm Networking break

2:50 pm – 3:40 pm Creativity & Innovation – Thinking About Retail Security Differently

Sean Sportun, Circle K Stores and Crime Stoppers
Partnerships with the corporate community can be an important piece of the puzzle when it comes to preventing crime, enhancing community safety and most importantly turning negative experiences with police into positive encounters. Circle K Stores in Canada are using the power of Community Engagement through Social Media in partnership with Crime Stoppers and law enforcement to prevent crime at their stores while also enhancing the overall safety of the community. This unique and interesting approach of Crime Prevention Through Community Engagement is now the focus of a Harvard University Business School Review case study.

3:40 pm – 4:30 pm Terrorism in Islamic Costume: The Counter Terrorism Challenge of Modern Law Enforcement

Keynote Mr Mubin Shaihk, Former Jihadist
This session looks at the rise and spread of domestic and jihadist terrorism from the perspective of a former undercover operative with direct infiltration operations experience. It will briefly touch upon the main theories related to violent radicalization as well as a case study of a case with U.S. & European links and which went from talk to action and into a four-year court prosecution, concluding in the conviction of 11 aspiring jihadist terrorists. It looks at ISIS recruiting on social media regarding men and women and children as well as religious and NGO based counter messaging regarding ISIS propaganda. Finally, a one-page Frontline Questionnaire & Assessment Guide, made by a Police Officer, for Police Officers will be shared for the participants.

Tuesday, May 22nd
Morning Sessions

7:00 am – 8:00 am Bootcamp: Facebook Safety Settings with Lauri Stevens

See separate tab under LAwS Academy

8:00 am – 8:55 am Controlling Your Message: Social Media and Unified Communication During the Pulse Nightclub Attack

Michelle Guido, Senior Public Information Officer, Orlando Police
On June 12, 2016, a gunman entered the Pulse Nightclub in the early morning hours and opened fire. After killing 49 and injuring many more, as well as holding dozens hostage inside the club, the terrorist was neutralized by the Orlando Police Department. A total of 27 public safety organizations responded to the incident – a situation that could have promulgated chaos in messaging. Through disciplined and coordinated messaging on social media, the City of Orlando and the Orlando Police Department were able to communicate with the public using one voice to disseminate information in those first crucial hours and days, control their story and promote a message of community unity, healing, and resilience.

9:00 am – 12:00 pm Break-out sessions.

8:55 am – 9:50 am Video Track:

Misael Reyes, Sergeant, Miami Police

9:50 am – 10:05 pm Networking break

10:05 am -11:00 am Video Track: Telling Your Story In A World of 360 Degrees

Chief Inspector Kerry Blakeman, West Midlands Police, UK
Kerry will talk about how he broadcast live in 360 degrees from 1500 feet above the ground in the police helicopter. The broadcasts from West Midlands Police grabbed the attention of Persicope and became a featured video as over 16 000 watched and explored all around the helicopter cockpit. Kerry will feature the 360 cameras from Insta360 which combined with a smartphone open up a whole new world of policing for the public to explore. You will be able to get “hands on” with the equipment to see just how easy it is to use.

11:00 am – 12:00 pm Video Track: Quick Video Editing for the Mobile PIO (Simple steps to using iMovie)

Genevieve Judge, PIO, Sarasota Police, FL
Today’s Public Information Officers are constantly in the field armed with a mobile device and the understanding that the public is looking for quick visuals through photos and videos. Genevieve will show you some of the tips and tricks of making quick, effective videos that can be published from your mobile device! She’ll share what apps work best for her being a one-woman PIO always on the move and on-call 24/7. This presentation is geared specifically towards the iMovie program on Apple mobile devices.

Title

TBA
Description coming soon

Afternoon Sessions

12:45-2:15

Panel discussion: The key impact of social media in police emergencies

Hector Llevat, Major, Miami-Dade Police; Michelle Guido, PIO, Orlando Police; Sandasha Bough, PIO, London, ON Police; Seb Ellis, Ellis Digital; moderated by Sgt Misael Reyes, Miami Police
From hurricanes to mass shootings and everything in between, these PIO’s have seen it all. Delegates will gain from their experience as we discuss what worked and what didn’t from the pros who handled some of the most significant emergency policing events this year.

2:30 pm – 3:15 pm It’s easier to ask for forgiveness – Scotland Yard & Social Media

Seb Ellis, Founder, Ellis Digital media
Seb will take you through his three year journey at Kingston Police, sharing his experience of content production and the various highs and lows. You’ll learn what to look out for, how to utilise ‘outrage posts’ to your advantage and navigate the minefield of negativity within your organisation and those on the outside! With the organic reach of social media rapidly declining Seb will show you how to programme and run paid social media adverts to track down criminals, reduce crime and locate witnesses. You’ll also find out about hidden opportunities and benefits that social media can bring to your department and how ‘internal influencers’ are key.

3:15 pm – 3:30 pm Networking break

3:30 pm – 4:30 pm Title

Keynote TBA
Description coming soon

Town Hall Meeting

5:15 pm – 7:00 pm SMILE Conference Town Hall

Join fellow delegates and speakers for cocktails and open discussion.*Delegates MUST wear their conference badges.*

Wednesday, May 23rd
Morning Sessions

7:00 am – 8:00 am Bootcamp: Facebook Takedown Policy Tab Installation with Lauri Stevens

See separate tab under LAwS Academy

Title

8:00 am – 8:55 am Operation Fishnet

Marc Vanek, Sergeant, Chicago Police
Facebook has Public Groups, Closed Groups and Secret Groups available as options in joining or creating in Facebook. Public Groups in Facebook are groups that can be created where anyone can see the group, its members and posts. Closed Groups in Facebook are groups in which anyone can search and identify members; however, only members can see posts. Secret Groups are unsearchable and only members of that secret group can find the group and view members and posts. During the course of Operation Fishnet, undercover officers with the Chicago Police Department began an investigation to infiltrate Facebook’s Secret Groups to purchase illegal narcotics and firearms. This investigation made national news and was the first ever investigation into Facebook’s underworld of “Secret Groups”. This class will provide attendees the successes and an overview of Operation Fishnet with knowledge of how officers operated, encountered and observed several issues with targets and Facebook related to Law Enforcement.

9:00-12:00 Break-out Sessions

9:00 am – 9:55 am Nextdoor Day Track: Past, present, and future

Joseph Porcelli, Senior City Strategist and Professional Neighbor, Nextdoor
Launched in 2011, Nextdoor has been adopted by neighbors in nearly 90% of neighborhoods across the United States, 70% of Neighborhoods in the UK, 40% in the Netherlands, and hundreds of neighborhoods in Germany and France. To aid Law Enforcement to communicate with residents, Nextdoor created a free Government Interface called Nextdoor for Public Agencies. In the US, over 1,200 Law Enforcement agencies use Nextdoor for Public Agencies. During this session, attendees will learn about the evolution of Nextdoor, where we are, and the direction we are heading.

9:00 am – 9:55 am PIO Track: Help Each Other Out: Building Strong, Inter-Agency PIO Connections for Critical Incidents

Michelle Guido, PIO, Orlando Police
Law enforcement public information officers are always willing to help each other out – but are we doing that in the most impactful or effective ways, especially in the crucial first minutes and hours after a crisis or major event? Using lessons learned from the Pulse mass shooting in July 2016, and the line of duty deaths of four law enforcement officers in 2017, PIOs from the Orlando Police Department, Orange County Sheriff’s Office and Kissimmee Police have developed action plans for disciplined and coordinated messaging. Many agencies have just one PIO, and we have learned that no one person can handle all the moving parts in a major event, but we can team up and lend much needed expertise and help when our PIO partners need it most. At the end of this session, attendees will learn how to join PIO resources and operate as a strike team during critical incidents or large-scale events. Attendees will learn to go from a “How can I help you” mentality to a “Here’s what I can do for you” approach. Attendees will come away with the tools to build a similar response team in their municipalities.

9:00 am – 9:55 am Investigations Track: Investigating and Maneuvering the Dark Web

Detective Nathan Dayler, Toronto Police, ON
Online investigations are becoming more and more intricate as criminal actors are leveraging anonymous techniques to commit their crimes and plan major events. Through the use of various virtual proxies, virtual currencies and hidden “social media” criminal actors are staying relatively hidden until their crime occurs and then just as fast as it occurs, they disappear. How as members of law enforcement do we keep pace with these techniques, and how can we use these techniques to detect and deter criminal activities? During this session we will explore some of these techniques and how we can use them to investigate criminal offenses, with a focus on minor and major investigations and documentation and testimony.

9:55 am – 10:05 am Networking Break

10:05-11:00 Nextdoor Day Track: How the Montgomery Police Department uses Nextdoor to reduce crime and develop a community partnership

David Hicks, Sergeant, Montgomery Police Department, Public Information Office / Social Media
The Montgomery Police Department commenced using Nextdoor in March of 2016 and since then has much success reducing crime and building partnership with its community. During this session, you will learn the importance of building and developing relationships, tips to make the most of Nextdoor, how MPD promotes Nextdoor and how it uses Nextdoor during a crisis. Additionally, you’ll learn how Nextdoor fits into your other social media campaigns, and you will get to participate in a discussion about similar challenges you may face.

10:05-11:00 Mobile apps, how they are used and how they may impact Law Enforcement officers.

Laurie McCann, Constable, Toronto, ON Police
Everything is going mobile these days, including crime. Sooner or later every law enforcement officer will be called to handle a crime that has been committed through a mobile app or at least has an online element to it. This breakout session will introduce attendees to the latest mobile apps that youth and adults are using. We’ll review how they work, the challenges they pose to law enforcement and best practices for capturing evidence on them.

10:05-11:00 Investigations track: TBA continued


Description coming soon

11:05-12:00 Nextdoor Day Track: Building Deeper Community Relationships at Scale

Charles Husted, Captain and Jena Swafford, Social Media Manager, Sacramento Police Department
Building relationships takes time and building deep relationships requires consistency, patience, and staying the course in good times and bad. While it’s tempting to quickly “push out” information, Captain Charles Husted has learned that investing in writing thoughtful and thorough “letter to a friend” communications has proven to be an effective strategy to scale building deeper relationships over time. During the sessions, attendees will learn why Captain Husted invests time each week communicating with residents in his District on Nextdoor and how he deals with complaints, angry residents, and resolves their concerns. You’ll also learn his top do’s and don’ts.

11:05-12:00 Video Track: Video Vlogging on YouTube

Sergeant Misael Reyes, Miami Police, FL
Description coming soon

11:05-12:00 Investigations track: Just when you thought you had it all figured out…

Detective Nathan Dayler, Toronto Police, ON
As the saying goes, “if it isn’t broken; don’t fix it”, well what happens when the techniques we used to use no longer work? What happens when court decisions impact how we investigate online components to our cases? During this workshop we will explore some of the ways that technology, case law, and our online investigative best practices have changed. We will also explore new ways of obtaining the information in a more court acceptable way and how we can easily explain these techniques to the courts and other investigators.

Afternoon Sessions

1:00 pm – 3:00 pm Break-out sessions

1:00-1:55 Nextdoor Day Track: Using Nextdoor During a Crisis or Catastrophic Event

Mark Economou, PIO, Boca Raton Police; Parisa Safarzadeh, Digital Media Manager, Harris County Sheriff’s Office; Robbie Turner, Moderator, Nextdoor Senior City Strategist
In 2017, there were 16 weather and climate disaster events with losses exceeding $1 billion each across the United States. Many critical lessons were learned from these events. During this session, you will learn from Boca Raton FL and Harris County TX how Nextdoor helped save lives and protect property during Hurricanes Irma and Harvey. You’ll hear real-life examples of how Nextdoor has made a difference before, during, and after the storms. Specifically, you will learn what to post, how to coordinate with other agencies who may also serve your residents, and resources Nextdoor can provide during an emergency or disaster.

1:00-1:55 am PIO Track: Overcoming Obstacles

Sandasha Bough, Constable, London, ON Police
Constable Bough will speak about how to overcome obstacles and move forward in the ever-changing, fast-paced world of policing and keeping the public apprised about ongoing investigations (without compromising the integrity of a case). Even when your message seems clear, there is always the chance that obstacles may be thrown in your path. With limitations when it comes to sharing information, sometimes the hardest thing to do is manage what you are sharing in your role as Police Information Officer (PIO) or Media Relations Officer (MRO). With the power of social media, the information is often shared by the public before the police are ready to share it themselves. How do you take control of that information in a timely manner and move forward? Some topics covered during this presentation will include networking for success, getting ahead of the message, and managing the message from a police perspective.

1:00-1:55 Investigations Track: Live streaming crime- Are you prepared?

Detective John Hock, Irving Police, TX
The practice of criminals live streaming themselves committing criminal violations is becoming increasingly popular. In this break out session you will learn the most popular live streaming platforms, how to access them, how to capture this “live” evidence as it is happening and what you need to be doing behind the scenes while the crime is being committed.

2:00-2:55 Nextdoor Day Track: Nextdoor Basics and Best Practices

Robbie Turner,
Nextdoor Senior City Strategist

This session will review the basics of using the recently updated Nextdoor for Public Agencies platform and discuss best practices for utilizing Nextdoor for Public Agencies gathered from agencies across the US.

2:00-2:55 PIO Track: Break Your Own News: How Social Media Puts Agencies Ahead of the News Curve

Michelle Guido, PIO, Orlando Police
In the era of Social Media, as your agency picks up momentum (and followers) you also can hone the ability to break your own news rather than relying on the traditional news media to do it for you. This approach has been working for the Orlando Police Department, and while it might frustrate local news outlets initially, it puts your agency in a much stronger and authoritative posture. Attendees will learn when it’s appropriate to “break news” happening in your agency, and how to mitigate the backlash they might initially receive from local media outlets. Attendees will learn how to effectively break news. There is sometimes a great deal of preparation that goes into these efforts, but it’s worth it.

2:00-2:55 Investigations Track: The Source

Detective Sam Palmer, Phoenix Police, AZ
Kind of like the matrix, this block of instruction will pull back the curtain and dig deeper into the code that makes a site work. In this code are strings of code that we can pull out to find information that can help you find a person or intel for your investigation.

3:00 pm – 3:15 pm Networking Break

3:15 pm – 4:00 pm Title

Keynote TBA
Description coming soon

End of Main Conference
Thursday, May 24th
Morning Sessions

None of today’s sessions will be streamed live.

Investigations Day – for investigators and analysts only

8:00 am – 12:00 pm B.Y.O.D.

Detective Officer Sam Palmer,
Detective constable Nathan Dayler, Detective Officer John Hock

During the course of the week you have seen and heard some great talks and hopefully networked with some great people. Let’s use this experience and expand our investigative knowledge. Over the course of the day we will look at some of the investigative tools and tricks covered this week and expand and look at some more advanced techniques for Investigations. We will break the day down into 2 sections;

The first will look at website and open source investigations, what information can we collect and how can we best document it for evidence, testimony and intelligence.

The second half of the day will be focused on Social Media Investigations, what tools and tricks do we use, what new techniques are out there and how can we develop our cases looking at mainstream Social Media for evidence and intelligence.

During the course of this day we will get you comfortable with some techniques and tricks for investigations and better able to articulate your steps for investigations using hands on practical exercises.

The goal of the day will be to build on your level of experience whether beginner or expert and have you leaving Smile ready to conduct and expand your investigations.

Afternoon Sessions

1:00 pm – 4:00 pm

B.Y.O.D continued

Detective Officer Nathan Dayler, Detective Constable Nathan Dayler, Detective Officer John Hock

During the course of the week you have seen and heard some great talks and hopefully networked with some great people. Let’s use this experience and expand our investigative knowledge. Over the course of the day we will look at some of the investigative tools and tricks covered this week and expand and look at some more advanced techniques for Investigations. We will break the day down into 2 sections;

The first will look at website and open source investigations, what information can we collect and how can we best document it for evidence, testimony and intelligence.

The second half of the day will be focused on Social Media Investigations, what tools and tricks do we use, what new techniques are out there and how can we develop our cases looking at mainstream Social Media for evidence and intelligence.

During the course of this day we will get you comfortable with some techniques and tricks for investigations and better able to articulate your steps for investigations using hands on practical exercises.

The goal of the day will be to build on your level of experience whether beginner or expert and have you leaving Smile ready to conduct and expand your investigations.