Monday, September 8th, 2014
Host Chief’s Reception


6:00 pm – 9:00 pm: West Midlands’ Assistant Chief Constable Garry Forsyth is our host.
Meet SMILE Conference sponsors, speakers and fellow delegates at the Novotel.


5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Novotel and head to the Host Chiefs Reception.

Tuesday, September 9th, 2014
Morning Sessions

9:00 am – 9:20 am Opening ceremony and host remarks

Commissioner David Jamieson, West Midlands Police; Chief Constable Christopher Sims, West Midlands Police; Chief Inspector and Emcee Kerry Blakeman, West Midlands Police; Lauri Stevens, LAwS Communications

    Day One Plenary: Engagement

    9:20 am – 9:40 am The journey so far: British policing and social media

    Ian Hopkins, DCC, Greater Manchester and Digital Media Lead, ACPO
    Session description coming soon.

    This session will be broadcast live.

    9:40 am – 10:30 am A strategic approach to social media integration in policing

    Amanda Coleman, Head of Corporate Communications, Greater Manchester Police
    Amanda will talk through the four year journey of Greater Manchester Police from broadcast to engagement. GMP just used RSS feeds in 2010 and in 2014 has used social media for promotion, in a crisis, has developed apps, and has a network of more than 350 officers and staff using social media to start dialogue and conversations with their communities. Amanda will explain the approach the Force has taken from creating a social media strategy through to maximising the opportunities of the latest digital developments.

    This session will be broadcast live.

    10:30 am – 10:45 am Networking break

    10:45 am – 11:15 am Beaming video, engaging citizens and solving crime

    Dan Barton, Head of Communications, West Midlands Police and Chief Inspector Simon Inglis, West Midlands Police
    West Midlands Police’s success at using digital technology to beam public meetings directly into the living rooms of local people will be the focus of the force’s message to the UK’s first international social media law enforcement conference. Officers from across the West Midlands are using Google Hangout technology to take part in live video streaming of local meetings. The free software means they can engage much more widely with a diverse range of local people than ever before – at no cost. Traditionally, local meetings attract few people. Often the same few dedicated individuals turn up every time, the location of meetings are often uninspiring and may involve travel and the timing of meetings can be inconvenient. By using new technology linked to social media, audiences can submit questions in advance or on the night, log in live to the meeting or tune in later to see what’s been said. Following a series of four recent public meetings held recently in south Birmingham using live video streaming, the average audience tuning in swelled from around 20 to over 1,000. Since the force started using live videos and web chats, over 30,000 people have taken part.

    This session will be broadcast live.

11:15 am – 12:15 am To Protect and Serve…To Educate and Inform

Officer Kyle Roder, Eau Claire, Wisconsin Police
In two years the Eau Claire (Wisconsin) Police Department has elevated its social media presence from non-existent to a primary source of information for community members and traditional media alike. Community Relations Officer Kyle Roder will discuss the department’s focused approach that concentrates on using Twitter to educate and inform the public and proactively promote the outstanding daily service that the officers provide, yet most citizens rarely see.

This session will be broadcast live.


12:15 pm – 1:15 pm

Afternoon Sessions

1:15 pm – 2:30 pm UK Blue Light Services: Digital Strategy and delivery for emergency services

Neil Griffiths, Commander, West Midlands Fire; Anna MacArthur, Communication Manager, London Ambulance National Health Service Trust; Kerry Blakeman, Chief Inspector and Moderator, West Midlands Police
Senior representatives from Police, Fire & Ambulance with extensive experience in setting the strategy through to delivering digital social media engagement will share their extensive experience. From how the fire department used Bambuser during a massive fire at recycling depot to managing important safety messages at a large New Year’s gathering. This interactive discussion will continue with delegate questions.

This session will be broadcast live.

2:30 pm – 3:00 pm Technology Showcase with CCL

3:00 pm – 3:15 pm Networking Break

3:15 pm – 4:00 pm The use of Social Media by the Belgian Police forces – #SMPolBe

Pascal Renes, Deputy Secretary, Belgian Local Police Forces
In 2011 the minister of Interior, Annemie Turtelboom, encouraged the Belgian Police forces to embrace the benefits of social media and set up a digital communication with its communities. Chief Commissioner Peter Muyshondt of the Belgian Local Police presided a working group that produced a policy guideline on social media use in policing for the Belgian Integrated Police. Besides a brief timeline, sharing benchmarks and lessons learned since 2011 Pascal will explain how social network sites are and have been used by the Belgian Police forces in their aim to provide an “excellent police function”.

4:00 pm – 5:00 pm Community E-Mobilization: Leveraging Technology to Enhance Public Safety and Trust

Keynote Peter Sloly, Deputy Chief, Toronto Police
Deputy Chief Peter Sloly has brought Social Media and Law enforcement to the forefront for The Toronto Police Service. Social media, cyber security and information communication technology has changed every aspect of society which has, in turn, created massive changes for policing in the internet era. Social media is now a part of core policing as well as being a critical element for police officers to improve public safety and public trust. Deputy Sloly will be discussing how the Toronto Police Service has leveraged digital/social/cyber technologies as well as discussing other challenges and opportunities within the Law Enforcement community.

This session will be broadcast live.

Wednesday, September 10th, 2014
Morning Sessions

9:00 am – 10:50 am The ConnectedCOPS Awards, sponsored by LexisNexis

Sponsors, judges and former recipients will announce the 2014 winners of the ConnectedCOPS Awards
Winners of the prestigious ConnectedCOPS Awards will be announced in eight categories. Winners from around the world will share stories of their work.

This session will be broadcast live.

10:50 am – 11:10 am Networking Break

Day Two Plenary: Event Management

11:10 am – 12:00 am Application of OSINT for National Security and Crisis Management

Babak Akhgar, Professor and Director of CENTRIC, Sheffield Hallam University
Open source Intelligence (OSINT) is increasingly being used by Law Enforcement Agencies (LEAs) and public authorities in order to enhance a wide range of their functions including strategic planning, environmental scanning, investigative capability, threat assessment, situation awareness, intelligence gathering, management of public disorder, understanding public perception of feeling safe and secure and crisis response. There are numerous examples of such applications in the academic literature. For example LEAs announcements and news broadcasts during the London Olympics in 2012, FBI hostage negotiations in Pittsburgh in 2012, The murder of a British solider in the streets of London in 2013 and the abduction of Nigerian girls in 2014. Professor Akhgar will introduce the Athena project, as one of the leading LEA projects in the use of OSINT for national security and public safety. The Athena project uses new media to encourage users to contribute to citizen security in crisis situations, applying OSINT extraction protocols to identify information and meaning from a variety of disparate, structured and un-structured data sources such as the web and social media. The project aims to inform and empower LEAs and authorities through the rapid, real-time processing and conversion of multimodal data into actionable intelligence.

This session will NOT be broadcast live.


12:00 pm – 1:00 pm

Afternoon Sessions

1:00 pm – 2:00 pm #RCMPFallen3 – Amidst tragedy, social media unites a city to help catch a killer

Alex Vass and Paul Green, Corporate Communications, RCMP-New Brunswick
On June 4 of this year, a shooter walked the streets of Moncton, Canada killing three Royal Canadian Mounted Police officers and injuring two others. The community of 130,000 went into a virtual lockdown for 30 hours as police searched for the killer. The New Brunswick RCMP used social media as its primary method to keep residents of the city informed and safe. Paul Greene and Alex Vass of the New Brunswick RCMP’s Strategic Communications Unit will walk you through their social media approach during this tragedy including the manhunt, the arrest of the shooter, an internationally televised Regimental Funeral, and an unprecedented outpouring of support from the community thanking the RCMP. The presentation will demonstrate how reaching out and reassuring residents directly through social media, and not just to the media, helped catch a killer and unify a city.

This session will be broadcast live.

2:00 pm – 2:45 pm Learning Curves

Michael Brown, Inspector, West Midlands Police
Inspector Brown is known for his pioneering work handling mental issues with social media. He will present lessons learns about his own professional development as well as intelligence gathering in policing on the issue of mental health and policing, street triage and knowledge exchange. Inspector Brown will also will describe his own experience transitioning from using social media in a personal capacity to that of a professional capacity.

This session will be broadcast live.

2:45 pm – 3:00 pm Technical Presentation from Hootsuite UK

3:00 pm – 3:15 pm Networking Break

3:15 pm – 4:00 pm Supporting the policing plan through targeted content and digital engagement

David Bailey, Interim Corporate Communications Director, Staffordshire Police
Staffordshire Police has a simple mission, keeping our communities safe and reassured. Over the past five years the force has used digital channels to actively engage with our communities about the issues that matter most to them. The communities views and concerns are heard at all levels of policing in Staffordshire but you can’t listen unless you are part of the conversation. Understanding how communities can be reached, what drives engagement and how they react is part of daily business in Staffordshire, this presentation will provide examples of how we have tackled issues ranging from rape and child abduction to theft of garden tools and motorcycles using social media and importantly how we targeting the specific audiences.

This session will be broadcast live.

4:00 pm – 5:00 pm Social Media & The Role of a Chief Constable

Keynote Chief Constable Simon Cole, Leicestershire Police
Leicestershire Chief Simon Cole will explain how being an enthusiastic Tweeter has brought him closer to his team and the communities they serve. He will discuss how the professional and personal presence of police leaders on social media can transform their relationship with the public, improve visibility, accessibility and accountability and drive up standards of service. Simon will also describe how his own force has pioneered social media as a key tool for neighbourhood policing, crime investigation and the policing of major events.

This session will be broadcast live.

Town Hall Meeting

6:00 pm – 7:30 pm SMILE Conference Town Hall

Hosted by Assistant Chief Constable Carl Foulkes, West Midlands Police. Chief Inspector Kerry Blakeman, West Midlands Police is our moderator. *Delegates MUST wear their conference badges.*
This session will not be broadcast live.

Thursday, September 11th, 2014
Morning Sessions

Day Three Plenary: Investigations

Police & Police staff only

9:00 am – 9:30 am Innovative use of Social Media during major investigations

Brendan Jose, West Midlands Police
Session description coming soon.

This session will not be broadcast live.

9:30 am – 10:00 am The role of a Digital Media Investigator & securing best evidence

Nick Curry, West Midlands Police
Communications data & Social Media platforms have increasingly become a factor in criminal investigations. The exponential rise of Social Media and Smart Phone use has created a whole new category on internet enabled crime. West Midlands Police has been innovative in this area of business and has created a Digital Media Investigation Unit. A small and dedicated team supply holistic guidance at all levels of investigations. The team has enabled criminals to be brought to justice quicker & more effectively than using traditional police methods. Nick Curry has been instrumental in the setting up of the new team and has helped establish investigation protocols for Senior Investigating Officers (SIO’s) Nick will present real life examples of how the team have helped bring criminals to justice using specialist Digital Media Investigators.

This session will not be broadcast live.

10:00 am – 10:30 am Networking Break

10:30 am – 11:30 am Nice to Meet You and Here Are The Keys to My House

Glorybelle Lillie, AirBnB
The Sharing Economy is a new ecosystem built on the centuries old practice of sharing assets, such as one’s home or car. It has come on so quickly and powerfully that regulators and economists are still struggling to understand its impact. But one thing is clear: Many of these companies have people engaging in behaviors that would’ve seemed absolutely foolish as recently as five years ago, and are still considered risky by the standards of many, especially law enforcement professionals. People are hopping into strangers’ cars, welcoming them into their spare rooms, dropping their dogs off at strangers’ houses, and eating food in their dining rooms. The majority of these interactions between strangers are problem free and absolutely terrific, but as you know, human behavior is too often unpredictable and sometimes bad things happen. That’s where the Police come in! Today you’ll learn about the new Sharing Economy and how one Company, Airbnb works with Law Enforcement to help its Users and community members who are victims of crime, and bring crooks to justice.

This session will not be broadcast live.

11:30 am – 12:00 am A smart approach to empowering communities to tackle radicalisation – “SMART-CV”

Sergeants Tim Ingle and Benn Kemp, West Yorkshire Police
The development of social media and the internet has delivered many benefits to communities across the world. These tools have also been used by those with less honourable intentions to promote extreme and violent ideologies, this exposure has facilitated radicalisation via social media and the internet. West Yorkshire Police and a number of other European Police forces have combined to develop Social Media Anti-Radicalisation Training for Credible Voices (SMART-CV). Funded by the European Union and grounded in academic research we will present the table top exercise, empowering communities to identify the causes, signs and how to tackle radicalisation through the promotion of moderate and tolerant messages by credible voices.

This session will not be broadcast live.


12:15 pm – 1:15 pm

Afternoon Sessions

1:00 am – 2:00 am The Modern Sherlock

Arnout de Vries, Senior Scientist and Innovator
Social media creates a new revolution in crime investigations, as DNA did more than thirty years ago. But social media plays a double role. Just like DNA it is an important source of information. But it is also the platform on which the new ‘digital detective’ and the online Sherlock Holmes work (together) in law enforcement. Social media democratizes crime solving and amplifies the role of citizens in law enforcement. This changes the ’DNA’ of each officer and is a game changer in all aspects of police work.

This session will not be broadcast live.

2:00 pm – 3:00 pm Behind the Crime – Murder the First 48 hrs

Keynote Superintendant Mark Payne
Mark has been a keen advocate of using Social Media for many years. Moving to a role of murder investigations Mark found it difficult to use social media in the live murder incident room environment. As a result “Behind the Crime – Murder the First 48hrs” was launched which through the use of social media demonstrated to the public just what happens in a fictional incident of a murder. Mark will talk in detail about how the project evolved, the key components of the incident, the feedback from the public and the lessons learned..

This session will be broadcast live.

End of Conference