Monday, April 27th, 2015

5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Sheraton and head to the Host Chief’s Reception.

Host Chief’s Reception


6:00 pm – 9:00 pm: Phoenix Police Acting Chief Joseph Yahner is our host.
Meet SMILE Conference® sponsors, speakers and fellow delegates at the Sheraton Hotel.

Tuesday, April 28th, 2015
Morning Sessions

7:30 am – 8:45 am Bootcamp: Twitter Fundamentals with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

9:00 am – 9:15 am Opening ceremony and host remarks

  • Greetings from Joseph Yahner, Acting Chief of Police, Phoenix Police
  • Greetings from Lauri Stevens, LAwS Communications
  • Greetings from Steven Martos, Lieutenant and SMILEcon Emcee, Phoenix Police

9:15 am – 10:00 am Pushing Law Enforcement’s Social Media Boundaries

Joanne Sweeney-Burke, Digital Training Institute
Welcome to the Digital Age. Whether you are catching up or pushing ahead there is no doubt that you need to upskill and make the most of the social web. In this presentation Joanne will present her two own models of social media best practice for law enforcement agencies. They are:
1. The SOCMap Model©
2. The Social Media Law Enforcement Newsroom© – the skills and team required for a modern law enforcement social media newsroom.
This session will be broadcast live.

10:00 am – 11:00 am Panel: Community based policing by emphasizing social media

Lt Mike Pooley, Tempe Police Department; Sgt Tony Landato, Mesa Police Department; Lt Steve Martos, Phoenix Police Department
Three former and current Public Information Officers for three Phoenix Metro area law enforcement agencies will discuss social media platforms and their use to communicate vital information to the community and media. The discussion will include pitfalls to avoid and successes of social media usage by each of these agencies. Social Media platforms such as Twitter, Facebook, YouTube and NextDoor are used as part of Community Based Policing efforts. Any law enforcement agency claiming to practice Community Based Policing not utilizing Social Media is not completing embracing this policing philosophy.
This session will not be broadcast live.

11:00 am – 11:15 am Networking Break

11:15 am – 12:00 am Using video in police operations

Officer Zhivonni MDonnell and Lieutenant Chris Cook, Arlington Texas Police
Video integration into your social media platforms can increase your reach exponentially. There are so many easy-to-learn mobile apps, video equipment, and editing platforms that can make your organization shine when it comes to video production. Attendees will see first-hand on how to tell a story through the use of video. Content can then be uploaded to social media platforms for greater reach. This course covers the right equipment to buy, simplified editing platforms, and how to maximize your finished product. Gone are the days where an individual had to have an extensive knowledge on video-based technologies. There are so many ways to produce high quality content that will marvel your bosses and wow your audiences. As an added bonus, attendees will find out how to receive free money to purchase equipment. The Arlington Police Department has pioneered the way in promoting public relations and citizen engagement through video.
This session will be broadcast live.

Lunch and Exhibitor Time

12:00 pm – 1:00 pm

Hot buffet lunch in the main hall and quality time with our fantastic exhibitors!

Afternoon Sessions

1:00 pm – 2:15 pm TBD

Description coming soon.
This session will not be broadcast live.

2:15 pm – 2:35 pm Networking break

2:35 pm – 3:25 pm Title: TBD

Description coming soon.
This session will be broadcast live.

3:25 pm – 4:00 pm Technical Presentation: Enhance Citizen Engagement on Social Media with Oracle Social Relationship Management Platform

Franco Amalfi, Director, Digital Engagement Strategy, Oracle
This is a new age of the empowered citizen—always connected, always on-the-go, and always vocal. Social media usage, fueled by mobile growth, continues to transform the way citizens and businesses interact with Law Enforcement organizations. With the adoption of social media networks such as Facebook, Twitter and mobile applications, people expect to access governmental data and services online. Social networks empower citizens with the ability to learn, share, engage and let their voices be heard—all in real-time. Citizens are demanding more transparency from Law Enforcement. At any moment, millions of social conversations are underway globally. How many of those are about the services your agency is delivering? Come and hear how Oracle puts you in control by providing a state-of-the-art social media situational awareness and communication platform, which provides you the opportunity to maximize the reach of your communication efforts and provide a higher level of public engagement.
This session will be broadcast live.

4:00 pm – 5:00 pm The Power of Effective Storytelling for Police

Keynote Dave Carroll, United Breaks Guitars

This session will be broadcast live.

Wednesday, April 29th, 2015
Morning Sessions

Day Two Plenary: Event Management

7:30 am – 8:45 am Bootcamp: Facebook Settings for Officer Safety with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

9:00 am -9:05 am Opening remarks

9:05 am – 9:55 am TBD

This session will be broadcast live.

9:55 am – 10:45 am Managing the Traditional Media via Social Media During an Officer-Involved Shooting

Julie Parker, Media Relations Division Director Prince George’s County (MD) Police Dept
This former Washington, DC, TV News reporter will describe how a law enforcement agency can use social media to report on an officer-involved shooting and control the narrative. This message-managing also informs the public and boosts credibility within the community, and larger region, that the agency serves.
This session will be broadcast live.

10:45 am – 11:05 am Networking Break

11:05 am – 12:00 pm Using Social Media in a Crisis: Columbia Mall Shooting

Sherry Llewellyn, Howard County Police
Description coming soon.
This session will not be broadcast live.

Afternoon Sessions

1:00 pm – 2:00 pm Panel: Preparing for events in social media

Description coming soon

2:00 pm – 2:45 pm Using Social Media for Event Planning and Real-time Monitoring

Brenda Dowhan, TLO All-Hazards Analyst, Phoenix Police
The use of social media provides one of the most beneficial ways to empower law enforcement by identifying and monitoring events that impact their AOR. Brenda Dowhan has used social media and open source solutions to enhance the Arizona Counter-Terrorism Information Center’s (ACTIC) community engagement and reputation. She has been able to keep public safety informed of rapidly developing situations that could impact public safety and the community. Whether an anti-police march or a political convention, decision makers are provided situational awareness to determine an appropriate public safety response. Every agency should have knowledge of this growing practice and the benefits it has to proactive policing strategies.
This session will not be broadcast live.

2:45 pm – 3:00 pm Technical Presentation

3:00 pm – 3:15 pm Networking Break

3:15 pm – 4:00 pm Stalking 2.0 ~ Stalking in the Social Media Era

Detective CJ Wren, Phoenix Police
The world we live in today, everyone is “wired in” and constantly report on social media what, where, when, and how they did something, and will also post “selfies” of themselves doing it. We put an incredible amount of information about ourselves out on the web through social media, and for the person who knows how to track such information – they can exploit it and use it against you for personal gain or to cause you harm. This presentation will focus on several cases ranging from a mild cyber stalking case up through one that resulted tragically in the victims death. Through the case reviews the audience will leave the presentation with tips and tricks of how to protect your information while still enjoying the social aspects of the world wide web and mobile apps!
This session will not be broadcast live.

4:00 pm – 5:00 pm My daughter, social media, mental health and law enforcement

Keynote Carol Todd, Amanda’s Mom
The mother of Vancouver-area teenager Amanda Todd will deliver Wednesday’s keynote presentation. Ms. Todd will speak about her firsthand experience in a powerful presentation that will address cyber-bullying, mental health and the importance of computer and law enforcement partnerships in supporting youth in need. Todd’s daughter, Amanda, took her own life after struggling with anxiety and depression related to cyber bullying.
This session will not be broadcast live.

Town Hall Meeting

6:00 pm – 7:30 pm SMILE Conference Town Hall

Join fellow delegates and speakers for cocktails and open discussion.*Delegates MUST wear their conference badges.*
This session will not be broadcast live.

Thursday, April 30th, 2015
Morning Sessions

Day Three Plenary: Investigations

Police & Police staff only

7:30 am – 8:45 am Bootcamp: Social Media Investigations with Detective Sam Palmer

See separate tab under LAwS Academy
This session will not be broadcast live.

9:00 am – 10:00 am Gangland Social Media – How Social Media Fuels Gang Violence & How Law Enforcement Can Be Pro-active.

Detective Officer Mike Cermignano, Philadelphia Police
Gangland turf wars – once openly waged on the streets in the communities we serve – have adapted to ever-changing technology, exploding onto an all-new battlefield: the social media universe. Yet while battles between rival gangs are now being fought on a virtual front, there are still very real-life consequences being felt on the street. Philadelphia Police Officer Mike Cermignano will discuss how social media fuels gang-violence, how Cops in the City of Brotherly Love are using social media as part of a pro-active approach to prevent violence on the front lines before it begins, and the emerging threat to law enforcement arising from social media.
This session will not be broadcast live.

10:00 am – 10:20 am Networking Break

10:20 am – 11:15 am Tracking the Taliband

Detective Daniel Gerard, Cincinnati Police
The “Taliband” criminal gang was initially identified as one of sixty-two active criminal groups/gangs within Cincinnati. This particular criminal group, based in the “Northside” community, invoked intensive law enforcement scrutiny when one of its members, was murdered by a rival gang. A six-month investigation was initiated and resulted in the identification of over 100 Taliband gang members, a 95-count indictment for criminal activity, 71 arrests of gang members and their associates, 15 gang members charged with “Participating in a Criminal Gang” (a second degree felony), and several gang members facing federal charges that carry life imprisonment terms. Over 50 undercover narcotics buys of crack cocaine, powder cocaine, heroin, ecstasy and marijuana were executed, and 22 firearms (including fully automatic assault weapons) were purchased or recovered. This investigation was the largest criminal gang investigation and prosecution in the history of the CPD and Hamilton County, Ohio. The Taliband investigation led to a 40% reduction in violent crime in the Northside neighborhood.
This session will not be broadcast live.

11:15 am – 12:00 am Unmask the Movement: Using social media to assess the risks of subversive organizations.

Detective Chris Adamczyk, Mesa Police
Imagine standing at the 50 yard line of a massive stadium teaming with thousands of fans cheering their side to victory. Your task is to find the 10 people in the stadium who’ve planned the next stage of their violent insurrection, all online. How do you find them? Are they a threat? “Unmask the Movement” is an up close review designed to provide you with a basic understanding of the skill set needed to exploit social media and open sources to locate threats, and assess the risk they pose. The course will touch on common symbols and iconography, language clues, and a continuum of violence used to measure risk. The template discussed in this course has been applied to street gangs, syndicates, criminal activists, and terror organizations. It is the first step you need to expertly maneuver the dark side of social media.
This session will not be broadcast live.

Afternoon Sessions

1:00 am – 2:00 am Homicides in a Virtual Crime Scene: The Toronto Web-cam Case

Frank Skubic, Detective Sergeant
An early morning video chat between a university exchange student in Toronto and her boyfriend in China was interrupted by a housemate with nefarious intentions: sexual assault and murder. After helplessly witnessing the streaming horror unfold upon his computer screen from half way around the world, her boyfriend turned to social media in a desperate attempt to summon help for her which, unfortunately, came too late. Toronto Police didn’t just have a virtually live-streamed murder on their hands. They also had a case that involved geographically and culturally diverse witnesses, and a modern day mainstream media intent on harvesting social media for clues, the reporting of which, at times, interfered and compromised the progress of the murder investigation. Detective Sergeant Frank Skubic was the lead investigator on the case. As a homicide investigator already well-versed in social media and murder, he and his team maneuvered their way through this sensational case that garnered international attention and have since arrested, prosecuted and convicted the perpetrator of First Degree Murder.
This session will not be broadcast live.

2:00 pm – 3:00 pm TBA

Keynote TBA 
Description is coming soon.
This session will be broadcast live.

End of Conference