Sunday, April 2nd

5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Hilton and head to the Host Chief’s Reception.

Host Chief’s Reception

Vector LBPD Badge (No Rank) Preview 181
6:00 pm – 9:00 pm: Robert Luna, Chief of Police, Long Beach Police Department and other Commanders of the Long Beach Police Department will host.
Meet SMILE Conference® sponsors, speakers and fellow delegates at the Hilton Long Beach.

Monday, April 3rd
Morning Sessions

7:00 am – 8:00 am Bootcamp: Twitter Fundamentals with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

8:00 am – 8:15 am Opening ceremony featuring the Long Beach Police and opening remarks.

  • Robert Luna, Chief of Police, Long Beach Police Department
  • Lauri Stevens, LAwS Communications
  • Marlene Arrona, Long Beach Police Department, Conference Emcee

8:15 am – 9:05 am Leading with Video

KeynoteImplementing Video into the Police Media Office to Engage Your Community

Joe Solomon, Chief of Police, Methuen Police Department
While there are many different ways to engage your community, studies show that video is one of the best methods. As a distinguished community policing expert, Chief Solomon recognized the potential of using video on social media. He will discuss how the Methuen, Massachusetts Police Department has used video as one of many tools to connect with citizens. He will discuss the pros and cons of various methods departments can use and discuss what has been successful for his department. At the closing of the session, he will hold a brief question and answer period with the rest of his social media team – Officer Derek Licata and Officer Gina Scanlon.
This session will be streamed live.

9:05 am – 9:55 am Lipstick on a Pig: So you say you have a social media strategy. Does it work?

Harry Tangye, Sergeant, Devon and Cornwall Police, United Kingdom
Every social media account within every Force needs to know it has the guidance and support to nurture it to its full potential. This presentation explains the issues that can arise and the very real problems experienced within UK and other similar forces at the beginning of using Twitter and other social media platforms as a regular conveyor of Information and education. Officers of all ranks using Social Media are concerned and worried about illegitimate complaints being mistreated and therefore perhaps even risking their livelihoods or at least earning a disciplinary record. SGT Tangye will explain how the UK is learning that it is both at the advantage of localized front line policing and also the senior management team to work together and have a common agreement to push the more Corporate and the more educational campaigns forward, through good times and when they inevitably go wrong.
This session will be streamed live.

9:55 am – 10:15 am Networking Break

10:15 am – 11:05 am Social Media Strategy at Miami Police

Misael Reyes, Sergeant, and Nick Perez, Officer, Miami Police Title, Department
Strategy with social media is key. The #lesm duo of Reyes and Perez will present on the importance of developing a social media marketing strategy and the steps they took to do it. Sgt Reyes and Ofc Perez will also present how they strategically create content to achieve the goals and objectives established in the MPD marketing strategy.
This session will be streamed live.

11:05 am – 12:00 am European initiatives to use social media to improve public security

José L. Diego, Valencia Local Police, Spain
MEDI@4SEC is a coordination and support action supported under the European Union’s Horizon 2020 Research Framework. It began on 1st July 2016 and will run for 30 months. It focuses upon enhancing our understanding of the opportunities, challenges and ethical consideration of social media use for public security. MEDI@4SEC is informed by research but grounded in the experiences of real-life practitioners. Over the course of its activities, MEDI@4SEC aims to build a community of stakeholders engaged in using social media for public security who can exchange experience, information and ideas to enhance the use of this tool in a very dynamic environment.
This session will be streamed live.

12:00 am – 12:45 am Lunch

Afternoon Sessions

12:45 am – 1:15 am Presentation of the 2016 ConnectedCOPS Awards

1:15 pm – 2:35 pm Social Media for Building Community Trust – An Evidence-Based Discussion

Jessica Herbert, Diagnostic Specialist, USDOJ; Amanda Lee Hughes, Assistant Professor, Utah State University; Todd Joyce, Lieutenant, Fayetteville Police; Lisa Piantanida, Communications Specialist, USDOJ
The informal and instantaneous nature of social media can allow police departments to efficiently build trust and increase transparency with their community; however, agencies often face several challenges when implementing a social media strategy. How can agencies leverage current research to effectively invest in social media and address their most pressing issues with respect to building community trust? Join the U.S. Department of Justice, Office of Justice Programs Diagnostic Center and social media subject matter experts for an evidence-based discussion surrounding the challenges of implementing social media for the purposes of building, measuring and understanding trust between law enforcement and their communities. The Diagnostic Center specializes in implementing evidence-based solutions to support law enforcement capacity for building community trust and increasing overall officer and public safety. As such, panelists will offer evidence-based insights to foster discussion with participants about the challenges and model practices for utilizing current research in the implementation of a social media strategy.
This session will be streamed live.

2:35 pm – 2:50 pm Networking break

2:50 pm – 3:40 pm LeadHERship: Using Social Media To Attract Women To Roles In Policing

Bryan MacKillop, Inspector and Gloria Yu, Constable, Ontario Provincial Police, Canada
Police forces across the world face serious challenges finding competitive females for roles in law enforcement. With interest in the Ontario Provincial Police (OPP) at an all-time high, we are using social media to attract more female applicants than ever. So how can you create engaging social media content to build awareness with this audience? In this session, we will provide you with examples from the OPP that can be applied to any organization. Through a combination of strategic outreach events and engaging social media content, we aim to help organizations across North America find the most competitive female applicants for this exciting career.
This session will be streamed live.

3:40 pm – 4:30 pm 3D Printing and Law Enforcement: the Dark Side and the Bright Side

Keynote John Hornick, Esq.; Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P.
In 2013, a Texas law student 3D printed an undetectable gun and over 100,000 copies of its plans were downloaded from the Internet. In 2015, Oregon police seized a suspected 3D printed AR-15 lower receiver. In 2016, TSA discovered a loaded 3D printed gun in carry-on luggage. 3D printed fake bank machine facades have been seized in multiple raids. These are just a few of the ways that 3D printing is democratizing crime. This powerful and disruptive technology is also being used to support law enforcement, such as by using 3D printed fingerprints to solve crimes. In this provocative and informative presentation, John Hornick, attorney, thought leader on 3D printing, and author of the award-winning book, 3D Printing Will Rock the World, talks about the risks and benefits of 3D printing for law enforcement.
This session will be streamed live.

Tuesday, April 4th
Morning Sessions

7:00 am – 8:00 am Bootcamp: Facebook Safety Settings with Lauri Stevens

None of today’s sessions will be streamed live.

See separate tab under LAwS Academy
This session will not be broadcast live.

8:00 am – 8:55 am Setting up a multi-purpose intelligence hub

Christine Townsend, CEO, Muster Point
Intelligence isn’t just found by someone in a hub or cell. Every person in your organization comes across intelligence, whether it’s through phone calls, meeting people on the street or online. But would they know how to recognize it and what to do with it? What happens if someone in your organization comes across intelligence on social media while at home? How can you be sure that it won’t be missed? Who is really responsible for managing social media intelligence? In this session, Christine will go through the processes and challenges of setting up a multi-purpose intelligence hub including the practical considerations such as location, technology, accessibility, and central information storage; as well as Political and cultural considerations, HR and welfare, and ensuring audit and accountability. She will also take attendees step by step through the events of the London Riots of 2012 – the biggest event of civil unrest in the history of the UK and share the many lessons learned both individually and organisationally by this unprecedented series of events that changed the way the UK police managed social media intelligence.

8:55 am – 9:50 am Putting Yourself ‘OUT’ There- an LGBTQ Officer’s Journey In Social Media

Henry Dyck, Sergeant, Toronto Police
Police services around the world are slowly coming to recognize, accept, and support LGBTQ people. This has inevitably led to forays into social media engagement by LGBTQ officers, and by police services endeavouring to reach the LGBTQ community. This presentation will tell the real story of one LGBTQ officer’s journey to put himself “out” there to his own police service and the community. This story includes lessons learned from personally facing the reality of online bullying, to the backlash from one’s own colleagues and community. Wonderfully, the story ends with an amazing realization of what social media can accomplish in breaking down barriers between communities and people, and how it can be used as a major source of support both internally to LGBTQ police officers, and externally to the LGBTQ community. Lessons learned along the way will answer important questions such as- “How do I deal with the criticism of my police service’s engagement with the LGBTQ community” and “How do I handle the LGBTQ community and politics.” Through positive example, this presentation will encourage police agencies and their members to find unique and diverse ways to utilize social media to engage with the LGBTQ community.

9:50 am – 10:05 pm Networking break

10:05 am – 12:00 pm Break-out sessions.

10:05 am – 11:00 pm
Facebook Live Best Practices and Analytics

Deb Kalish, Sergeant; Johns Creek Police
This class will equip students with basic skills for utilizing Facebook live. Students will learn why Facebook live is beneficial, how it works, key elements for best quality, methods for archiving live videos, and analytics.

Social Media and Law Enforcement: Bridging the gap between communities and those in blue

Holley Rosser, Manager of Cyber and Social, IDS International
Recent events across the United States have resulted in strained and, oftentimes, adversarial relations between community members and law enforcement (LE). In this environment, misunderstanding and distrust may lead to flashpoints, which spark avoidable confrontation and further degrade relations between the two groups. This presentation covers how LE can employ social media as a positive means of communication with stakeholders in the communities in which they operate as well as the lessons LE may draw from the methodology used by commercial marketing companies to reach out to their targeted consumer audience. In order to build a more harmonious and less adversarial relationship between those in blue and the communities they serve, a less formal, more human approach is required. Social media is a powerful tool in this endeavor.

11:00 am – 12:00 pm
The Power of Instagram for Law Enforcement

Dionne Waugh, Digital Communications Manager, Jefferson County (Colorado) Sheriff’s Office
When agencies today talk about using social media, the ones that always come to mind are Facebook and Twitter. But Instagram has become a real contender and should now be considered just as important. The platform has come a long way from when it first started and its international reach, completely different audience and style have made it a key player for law enforcement when it comes to connecting with the younger demographic for recruitment, solving crimes and educating them about the mission of law enforcement.

The Connected PIO: How the FirstNet Network will transform the way PIOs work and communicate

Chrissie Coon, Public Liaison/Social Media Specialist, FirstNet
The Connected PIO: How the FirstNet Network will transform the way PIOs work and communicate.
The deployment of the FirstNet network will allow PIOs access to real-time information and
critical bandwidth that will improve communications in day-to-day operations, critical incidents, large
events & disaster recovery.

Afternoon Sessions

None of this afternoon’s sessions will be streamed live.

1:00 pm – 2:00 pm Break-out sessions.


Measuring success… #OPPRecruit by the numbers

Allison Lawrence, Social Media Coordinator, Ontario Provincial Police, Canada
Social media is one of the most measurable advertising tools in history; being able to measure your success is essential to finding strategies to increase engagement and overall following. How do we measure our success? In a province of 13.6 million people, the Ontario Provincial Police’s Uniform Recruitment Unit was able to reach 2.5 million in October 2016 on Facebook and Twitter alone. In this session, we will look at the different analytical tools that are available, the difference between organic and paid growth, how to use social media advertising tools, as well as the key performance indicators you should be paying attention to. We will also share simple tips for increasing engagement, the Social Media funnel, as well as content strategies to help attract competitive candidates to roles in policing.

Achieving Buy-in for Success in Social Media

Matt Kelm, Chief of Police, & Robert Teuteberg, Officer (ret), Chippewa Falls Police Department
This presentation will address the issues of getting buy-in and involvement for law enforcement social media platforms from (1) your community, (2) members of your department, and (3) your department’s administration.
Specifically featured with be the successes and strategies of the Chippewa Falls (WI) Police Department, winner of the 2016 Taser Axon RISE award for Agency of the Year, for community service.


Who is that lone nut?

Neil Dewson-Smyth, Sergeant, Cheshire Constabulary
In a world where organisational communications were always centrally managed, social media has become a powerful tool in the hands of individuals within your workforce. This can cause huge concerns when the reputation of your agency is in the hands of an individual officer, especially when you have limited control over what they publish.
Trust is a bold but necessary step. A rebalance in the communication strategy of your agency empowering officers to engage with their communities will reap benefits you may never have envisaged. Modern police forces and agencies are increasingly digital and need digital leaders. We will examine the #DontStreamAndDrive campaign and how you can empower your staff to make a difference.

3:05 pm – 3:30 pm Networking break

3:30 pm – 4:30 pm Breaking the rules: The Community Center Program of the Future is Happening in Seattle Today with Twitch!

Keynote Sean Whitcomb, Sergeant, Seattle Police
Traditional recreation centers just got served some competition. In Seattle, three police ‘Guardians’ are now live streaming a popular video game’s most difficult content while responding to community questions about public safety and police work. All of this takes place in a virtual space. Most police departments already devote resources to youth athletic programs at brick and mortar community centers. Twitch creates opportunities for engagement with those who might not be able to participate in traditional programs. In Seattle, this new service is being provided with minimal cost. Learn how the SPD incorporated Twitch into their digital engagement portfolio, and why this virtual space is similar to any other real world venue.

Wednesday, April 5th
Morning Sessions

7:00 am – 8:00 am Bootcamp: Facebook Takedown Policy Tab Installation with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

None of today’s sessions will be streamed live.

Day Three Plenary: Investigations and Crime Analysis

8:00 am – 8:55 am End Gang Life – Creative and Innovative Ways to Combat Gang Life

Lindsey Houghton, Staff Sergeant, Combined Forces Special Enforcement Unit – B.C.
The “End Gang Life” prevention initiative is bold, emotional, and visually impactful using engaging and powerful imagery and language that speaks to people and will hopefully give youth a fresh perspective on what gangs really are, give communities a rallying point around which they can mobilize against gangs in their neighbourhoods, and make gangsters pause and reflect on their life choices. This initiative is grounded in academic research and has the support of British Columbia’s Ministry of Public Safety & Solicitor General and Police Services Division. The End Gang Life presentation is a component of our ongoing public outreach and education efforts to bring attention to gangs and stimulate discussion about gangs and demystify and eliminate misperceptions about gangs. End Gang Life targets everyone from youth, parents, siblings, peer groups, members of communities across B.C., and gang members and their friends and families because gang violence and organized crime affects everyone. We want young people to understand and appreciate that gang life is not the glamorized version of money, cars and women perpetuated by popular culture.

8:55 am – 9:50 am Speaking to her killers: How a victim used social media to generate new clues 30 years after her murder

Robert Cyrenne, Director of Community and Media Relations, RCMP
Kerrie Ann Brown, 16, was murdered in a small Canadian city in 1986. For 30 years no one in Canada knew her name. On October 16, 2016, her name was trending across Canada and new information about her last day alive was being received, how? By bringing her back to life on social media. In this presentation, Robert Cyrenne, will present how a 30-year-old murder captured the attention of a country using twitter.

9:50 am – 10:05 am Networking Break

10:05-12:00 Break-out Sessions

Understanding Your Digital Footprint

Jeff Neithercutt, Tactical Hacker
A lot of online data is quite noisy, and disambiguating information may be challenging. Maltego Carbon enables the extraction of masses of information, up to 10,000 vertices (nodes) or entities, and the interrelationships. We will explore how to use both the reporting functions of Maltego, and the information gathering functions of Maltego, plus Jeff will introduce you to the amazing new constantly updated Public Sector information gathering tool Firsttwo, made by the same geniuses who brought you Intelius, but better, and without needing a search warrant!!

Agency Social Media Procedure: Navigating the Minefield with Best Practices

Tony Leonard, Lieutenant, Georgia Tech Police Department
As law enforcement becomes more social media savvy, more agencies are adopting policies for social media use by officers. But does your agency have a procedure for social media use by the department itself? Between issues related to content and posting guidelines, open records, censorship, and the civil liberties implicated with social media monitoring, officers and leaders may feel like they are trying to navigate a policy minefield. One false step may lead to embarrassment, or worse, liability. This class will explore these procedural questions, and discuss how to find the answers and best practices right for your agency and community. We will look at sample procedures and compare different approaches to resolving these thorny issues.

Beyond Facebook: Utilizing Reddit, Snapchat and Instagram for Community Outreach

Tony Leonard, Lieutenant, Georgia Tech Police Department
Facebook and Twitter provide large audiences for community policing efforts, but may not be the most effective platforms for reaching large segments of your community. As Millennials become a more active part of the population, it pays to expand our outreach efforts to include they social media they use daily. This class will discuss techniques to maximize your agency’s use of Snapchat, Reddit, and Instagram to better connect with a wider cross-section of the community in fun, innovative, and engaging ways.

Afternoon Sessions

None of today’s sessions will be streamed live.

1:00 pm – 2:00 pm Break-out sessions

1:00 pm – 2:00 pm

Meeting The Standards Through Social Media

Deb Kalish, Sergeant; Johns Creek Police
This class will emphasize the use of social media in order to create transparency, enhance community relations, and achieve compliance with numerous CALEA standards. This course does not only apply to CALEA agencies. It is designed to incorporate CALEA compliance while raising the standard of your agency’s social media participation.

Combatting mobile crime, what every cops needs to know

Laurie McCann, Constable, Toronto Police
Everything is going mobile, including crime. Sooner or later every law enforcement officer will be called to handle a crime that has been committed through a mobile app. This breakout session will introduce attendees to the
latest apps that youth and adults are using. We’ll review how they work, the challenges they pose to law enforcement and best practices for capturing evidence on them.

2:05-3:05 Officer Down: Social Media Communication during crisis

William Hutchinson, Sergeant, Palm Springs Department/span>
On October 8th, 2016 Officers Jose Gilbert Vega and Lesley Zerebny of the Palm Springs Police Department were shot and killed in the line of duty. No matter how much planning, one can never be ready for such a tragedy. Sergeant Hutchinson will present how they handled the emergency communications with social media. He will discuss what worked and what they might have done better.

3:05 pm – 3:30 pm Networking Break

3:30 pm – 4:30 pm Business Email Compromise (BEC) – A $5.2 Billion Dollar Crime

Keynote Michael Sohn, Senior Special Agent, Federal Bureau of Investigation
FBI Los Angeles Technology Enabled Crime (TEC) Task Force is dedicated to combating Business Email Compromise (BEC). BEC is defined as a sophisticated crime targeting businesses that regularly perform wire transfer payments. The scam is carried out by compromising legitimate business e-mail accounts through social engineering or computer intrusion techniques to conduct unauthorized transfers of funds. The scam has been reported by victims in all 50 states and in 100 countries. According to IC3, the average annual loss around the globe is $1.3 Billion USD. The victim companies regularly go out of business or individuals file for bankruptcy. The TEC TF recovered over $32 million USD in greater Los Angeles area in 2016 for victims ranging from private businesses, law enforcement agencies, cities, and homebuyers. This presentation will outline how to develop a proactive investigative response, case management, and coordinating with private sector industry to defeat this threat.

End of Main Conference
Thursday, April 6th
Morning Sessions

None of today’s sessions will be streamed live.

Day Title

8:00 am – 12:00 pm SOCIAL MEDIA INVESTIGATIONS: Getting and Using the Information To Convict

Eric Draeger, Detective, Milwaukee Police Department
This full-day hands-on course will provide participants with tools and skills which will allow them to get what they want from Internet Communication Providers, Separate the Needles in the Digital Haystack of returned data, and present the information understandably in court.

Covers primarily Facebook / Instagram, as well as Google/YouTube, Twitter, and Apple.

1) Excel for Investigators: The basics of converting text and dates (45 mins Optional).

2) Social Media Search Warrants: How to write them and get what you want.

3)The Return: aka Drinking from the Digital Firehose.

4) Free (and cheap) Investigative tools for Social Media Returns

5)Presenting Digital Evidence for prosecutors and juries.

6) Tech preview: Bleeding edge tools in 2017 to cut analysis time and produce better results faster.

Afternoon Sessions

1:00 pm – 4:00 pm

SOCIAL MEDIA INVESTIGATIONS: Getting and Using the Information To Convict – CONTINUED

Eric Draeger, Detective, Milwaukee Police Department