Agenda

Tuesday, May 27th, 2014
Host Chief’s Reception

6:00 pm – 9:00 pm:    Tampa Chief of Police Jane Castor is our host. Meet SMILE Conference sponsors, speakers and fellow delegates at the Hilton Tampa Airport Westshore.
This session will not be broadcast live.
5:30 pm – 7:00 pm: Pre-Registration at the Conference Hotel

Wednesday, May 28th, 2014
LAwS Academy Hands-on Training

 7:00 am –  8:15 am    See separate tab “LAwS Academy”
This session will not be broadcast live.

Morning Sessions

This agenda will continue to take shape as the conference draws nearer. In the meantime, please download a sample agenda from the last SMILE Conference in Omaha here.

8:30 am – 8:45 am Opening ceremony and host remarks

Colors presented by the Tampa Police Explorer Color Guard
The mission of the Tampa Police Explorer Program is to offer young men & women the opportunity to examine the law enforcement profession as a future career, create a better understanding between law enforcement & the youth of our community, and helps to guide these young adults into becoming mature & responsible citizens of the community.

Mayor Bob Buckhorn, City of Tampa; Chief Jane Castor, Tampa Police; Officer and Emcee Derek Lang, Tampa Police; Lauri Stevens, LAwS Communications
This session will be broadcast live.

8:45 am – 9:30 am From Drones to Doritos: Building a better brand by breaking down barriers

Sergeant Sean Whitcomb, Seattle Police
When is humor appropriate for a police agency? What is the right tone and voice in your written products? How do you tell your agency’s story in a way that is engaging and connects you with the people you serve? Hear from the Seattle Police Department and learn how experimentation and calculated risk taking yielded big dividends in the form of enhanced reputation and community partnership.

This session will be broadcast live.

9:30 am – 10:20 am Run It Like a Newsroom: How Operating Like the Media Benefits Your Police Department

Julie Parker, PIO, Prince George’s County
Not happy with how the local media is covering your department? Upset your good news stories never make it on TV? Tired of inaccurate news about your officers running in your newspaper? Take charge of YOUR message. Tell YOUR story. Be proactive, rather than reactive. A former TV news reporter will walk you through how she runs the Prince George’s County (MD) Police Department’s Media Relations Division like a newsroom. This presentation focuses on one murder case at a busy hotel – from the moment the department breaks the news through the widespread media coverage of the arrest announcement one week later.

This session will not be broadcast live.

10:25 am – 10:40 am Technical Presentation

10:40 am – 10:55 am Networking Break

10:55 pm – 11:45 pm Lights, Camera, Action – Connecting with Video

Laura McElroy, Spokesperson, Tampa Police
So you’re ready to turn your office into a movie production studio, but you don’t have a Hollywood budget or a professional film crew. Well the great news is you can still create quality videos to connect with your citizens using simple, low to no-cost technology. This interactive session explores the many ways law enforcement can use video to get two thumbs up on social media, while getting important safety messages out to the public.

This session will be broadcast live.

Lunch

12:00 pm – 1:00 pm

Afternoon Sessions

1:00 pm – 1:45 pm Virtually policing your summer hotspots

Sergeant Aaron Holloway – New Zealand Police ,Bay of Plenty District
Like most law enforcements departments around the world you are always looking for new ways to assist in policing your summer hotspots. The Bay of Plenty District of New Zealand Police has turned to using social media to assist in policing the summer hotspots. Using a range of social media approaches including utilising an “A List” social media celebrity, virtual twitter ride alongs from the hotspots and monitoring of social media to aid in deployment of police resources. Holloway will provide several case studies from the summer policing period which will show how social media can be used along side conventional policing tactics.

This session will be broadcast live.

1:45 pm – 2:35 pm TBA

TBA

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2:35 pm – 2:50 pm Technical Presentation

2:50 pm – 3:05 pm Networking Break

3:05 pm – 4:00 pm TBD

Keynote TBD

This session will not be broadcast live.

4:00 – 5:15Vendor showcases

Thursday, May 29th, 2014
LAwS Academy Hands-on Training

 7:00 am –  8:15 am    See separate tab “LAwS Academy”
This session will not be broadcast live.

Morning Sessions

8:30 am – 9:20 am High Profile/Celebrity Requests

TBD

This session will be broadcast live.

9:20 am – 10:20 am In-Progress Incidents: The Benefits of Live-Tweeting

Lieutenant Zach Perron, Palo Alto Police
Using Twitter as a crisis communications tool is now widely accepted as a standard practice in law enforcement, following successes at major critical incidents across the country. Learn how a medium-sized police department has used Twitter during smaller-scale in-progress incidents to increase public trust, dispel rumors, and train their community to turn directly to them for accurate, timely information.

This session will be broadcast live.

10:25 am – 10:40 am Technical Presentation

10:40 am – 10:55 am Networking Break

10:55 pm – 11:45 pm TBD

TBD

Lunch

12:00 pm – 1:00 pm

Afternoon Sessions

1:00 pm – 2:45 pm Panel Discussion: Managing the virtual life of real life events

Moderator: Sgt Sean Whitcomb, Seattle WA Police; Melanie Snow, Pasco FL Sheriff’s Office; Corporal Mark Hoffman, Dover DE Police; Dale Stockton, Editor, Law Officer; Detective Vivian Thayer, Miami Beach FL Police
Whether it’s active shooter training, celebrity arrests, a movie theatre texting murder or hemp fest, our panel of experts have successfully either integrated social media into planned events and/or impressively managed social media at unplanned events. Learn how they integrated the virtual world into real life scenarios and thereby building relationships, engaging community and protecting officers. There will be plenty of time for discussion and questions.

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This session will be broadcast live.

2:45 pm – 3:05 pm Networking Break

3:05 pm – 4:00 pm Using Twitter to promote community policing in rural Kenya

Keynote Francis Kariuki, Chief of Police, Lanet Umoja, Kenya
A while back I was using texting message to inform, reach out and stayed connected with the people in my constituency even though texting messaging was serving the purpose I was looking for a more advanced technology platform that would help me connect with people in my constituency in a broader way. Twitter Policing involves using social media technology to reduce crime, crime prevention tips, community crime surveillance which involves neighborhood watch and crime-reporting activities, altering the community of crime or danger, incidents reporting involving loss of life, property, animals, search and rescue of lost children and elderly, disasters reporting (fire), prevention and fighting illicit brews and local drug peddling , sharing community empowerment and capacity building opportunities and upward mobilization of the community. Twitter Policing involves using social media technology to reduce crime , crime prevention tips, community crime surveillance which involves neighborhood watch and crime-reporting activities, alerting the community of crime or danger, incidents reporting involving loss of life, property, animals, search and rescue of lost children and elderly, disasters reporting (fire), prevention and fighting illicit brews and local drug peddling , sharing community empowerment and capacity building opportunities and upward mobilization of the community.

This session will be broadcast live.

4:00 – 5:15Vendor showcases

Town Hall Meeting

5:30 pm – 7:30 pm Beer, wine and h’ors deuvres. A highly spirited, open-agenda, confidential evening of questions and answers with the experts. Previous SMILErs say this is the “must-attend” session of the conference. Our moderator is Tampa Officer Derek Lang. *Delegates MUST wear their conference badges.*
This session will not be broadcast live.

Friday, May 30th, 2014
LAwS Academy Hands-on Training

 7:00 am –  8:15 am    See separate tab “LAwS Academy”
This session will not be broadcast live.

Morning Sessions

8:30 am – 9:20 am Gettin’ under their skin

Detective Sam Palmer, Phoenix Police

This class will explore some of the free tools that can be used every day during open source and social media investigations. Bring your laptop, we will go hands-on with several tools in class.

This session will not be broadcast live.

9:20 am – 10:20 am Bitcoin Presentation

Deputy Tony Moore, Los Angeles County Sheriff’s Department

This session will not be broadcast live.
10:25 am – 10:40 am Technical Presentation

10:40 am – 10:55 am Networking Break

10:55 pm – 11:45 pm Trending Apps for Law Enforcement Investigators/em>

Detective Heather Mundell, Polk County Sheriff’s Office

This presentation will cover what law enforcement investigators need to know about the latest “hot and trending” mobile and tablet applications. Currently, law enforcement is not just responsible for patrolling our cities and counties, but also policing what goes on behind the scenes via the online web. To stay on the cutting edge, law enforcement needs to stay in tune with the ways our society communicates, whether it be a message on Kik, a snap, or using Whisper. In order to keep our children safe, we need to know where the criminals hide and what apps we can use for investigative purposes. This session will cover the subpoena process for mobile apps, emerging trends, and case studies of recent investigations.

Lunch

12:00 pm – 1:00 pm

Afternoon Sessions

1:00 pm – 1:55 pm TBA

TBA

This session will be broadcast live.

2:00 pm – 3:00 pm No Mopes Allowed

Keynote David Oliver, Chief of Police, Brimfield Ohio
Chief Oliver will tell the story of how, when he took over as Chief in 2004, the Brimfield Police Department rebuilt itself “from pencils to people”. A large part of that has been openly discussed on our Facebook Page and learning the importance of using social media, and the fact law enforcement can’t no longer be shy about communicating with those we serve.

This session will be broadcast live.

End of Conference