Monday, April 27th, 2015

5:30 pm – 7:00 pm Pre-Registration

Pick up your badge, program etc at the Sheraton and head to the Host Chief’s Reception.

Host Chief’s Reception


6:00 pm – 9:00 pm: Phoenix Assistant Police Chief Mike Kurtenbach is our host.
Meet SMILE Conference® sponsors, speakers and fellow delegates at the Sheraton Hotel.

Tuesday, April 28th, 2015
Morning Sessions

7:30 am – 8:45 am Bootcamp: Twitter Fundamentals with Lauri Stevens

See separate tab under LAwS Academy
This session will not be broadcast live.

9:00 am – 9:15 am Opening ceremony featuring the Phoenix Police Honor Guard and Constable Sandasha Ferguson of the London, Ontario Police Service singing the nathional anthems. Opening remarks from:

  • Dave Harvey, Assistant Chief of Police, Phoenix Police
  • Lauri Stevens, LAwS Communications
  • Steven Martos, Lieutenant and SMILEcon Emcee, Phoenix Police

9:15 am – 10:00 am Pushing Law Enforcement’s Social Media Boundaries

Joanne Sweeney-Burke, Digital Training Institute
Welcome to the Digital Age. Whether you are catching up or pushing ahead there is no doubt that you need to upskill and make the most of the social web. In this presentation Joanne will present her two own models of social media best practice for law enforcement agencies. They are:
1. The SOCMap Model©
2. The Social Media Law Enforcement Newsroom© – the skills and team required for a modern law enforcement social media newsroom.
This session will be broadcast live.

10:00 am – 11:00 am Panel: Community based policing by emphasizing social media

Lt Mike Pooley, Tempe Police Department; Sgt Tony Landato, Mesa Police Department; Lt Steve Martos, Phoenix Police Department
Three former and current Public Information Officers for three Phoenix Metro area law enforcement agencies will discuss social media platforms and their use to communicate vital information to the community and media. The discussion will include pitfalls to avoid and successes of social media usage by each of these agencies. Social Media platforms such as Twitter, Facebook, YouTube and NextDoor are used as part of Community Based Policing efforts. Any law enforcement agency claiming to practice Community Based Policing not utilizing Social Media is not completing embracing this policing philosophy.
This session will not be broadcast live.

11:00 am – 11:15 am Networking Break

11:15 am – 12:00 pm The “Push and Pull” of Social Media: Capitalize on the Conversation

Rick Graham, LexisNexis and Lauri-Ellen Smith, Jacksonville, Florida Sheriff’s Office
When the PIO, investigations and intelligence divisions work in collaboration with each other, the entire law enforcement agency reaps the benefits. Pushing out content (talking) and engaging the community via social media platforms are basic functions of a modern day PIO office. Pulling in (listening) to what the community is virtually saying is extremely important to the investigative and intelligence process within a 21st century police agency. Developing a strategy, policy and protocol related to the process in which the PIO offices works with investigations, patrol and crime analysts units will greatly enhance the level of success regarding effective utilization of social media content. The former Chief of Detectives at the Jacksonville (Florida) Sheriff’s Office and the current PIO team up for a presentation that will provide thought provoking ideas and concepts that you can take back to your agency and start a conversation.
This session will be broadcast live.

Lunch and Exhibitor Time

12:00 pm – 1:00 pm

Hot buffet lunch in the main hall and quality time with our fantastic exhibitors!

Afternoon Sessions

1:00 pm – 1:50 pm Technical Presentation: The Nextdoor 21st Century Community Policing Engagement Strategy

Critical to the success of any community policing program is effective engagement and relationship development between residents and the community-based police officers who serve them. While social media platforms like Facebook and Twitter are powerful tools to the get the word out to the masses, they do not enable targeted outreach to specific neighborhoods or geographic areas, and access is usually limited to the Public Information Office. Community-based officers can only be in one place at a time, and participation in programs like Neighborhood Watch are usually limited to concerned citizens or those recently victimized by crime. How then can the local officers who are responsible for engaging the community be successful at scale? This session will cover how police departments can dramatically accelerate the advancement of community policing engagement objectives with Nextdoor for Public Agencies. In addition, the presenters will give an overview of The Nextdoor Community Policing Engagement Formula, suggest objectives to work towards and metrics to track progress, and offer proven strategies and tactics to partner with residents to reach department’s community policing goals.
This session will be broadcast live.

1:50 pm – 2:40 pm Using video in police operations

Officer Zhivonni MDonnell and Lieutenant Chris Cook, Arlington Texas Police
Video integration into your social media platforms can increase your reach exponentially. There are so many easy-to-learn mobile apps, video equipment, and editing platforms that can make your organization shine when it comes to video production. Attendees will see first-hand on how to tell a story through the use of video. Content can then be uploaded to social media platforms for greater reach. This course covers the right equipment to buy, simplified editing platforms, and how to maximize your finished product. Gone are the days where an individual had to have an extensive knowledge on video-based technologies. There are so many ways to produce high quality content that will marvel your bosses and wow your audiences. As an added bonus, attendees will find out how to receive free money to purchase equipment. The Arlington Police Department has pioneered the way in promoting public relations and citizen engagement through video.
This session will be broadcast live.

2:40 pm – 3:10 pm Networking break

3:10 pm – 4:00 pm Technical Presentation: Enhance Citizen Engagement on Social Media with Oracle Social Relationship Management Platform

Franco Amalfi, Director, Digital Engagement Strategy, Oracle
This is a new age of the empowered citizen—always connected, always on-the-go, and always vocal. Social media usage, fueled by mobile growth, continues to transform the way citizens and businesses interact with Law Enforcement organizations. With the adoption of social media networks such as Facebook, Twitter and mobile applications, people expect to access governmental data and services online. Social networks empower citizens with the ability to learn, share, engage and let their voices be heard—all in real-time. Citizens are demanding more transparency from Law Enforcement. At any moment, millions of social conversations are underway globally. How many of those are about the services your agency is delivering? Come and hear how Oracle puts you in control by providing a state-of-the-art social media situational awareness and communication platform, which provides you the opportunity to maximize the reach of your communication efforts and provide a higher level of public engagement.
This session will be broadcast live.

4:00 pm – 5:00 pm The Power of Effective Storytelling for Police

Keynote Dave Carroll, United Breaks Guitars
With so many stories competing for space on social media, the environment is loud. How can law enforcement hear the stories that matter to them, and how can they effectively manage their own narrative to “cut through the digital noise”? In his presentation Dave will share the story behind his viral YouTube trilogy of music videos called “United Breaks Guitars”, what Google later termed ‘one of the most important videos in our history”. This video was inspired by an incident in 2009 with United Airlines when their baggage handlers damaged Dave’s guitar. By using United Breaks Guitars as a backdrop to the threats and benefits of social media today, Dave’s storytelling ability in sharing this a one-in-a-billion experience captivates audiences and leaves them, not only entertained, but also empowered with relevant and actionable take-aways. Dave will demonstrate the importance of storytelling and how changing your engagement with social media can help law enforcement listen more effectively, respond proactively to threats, and maximize time and effort in being successful in this field. He will introduce a new tool called Liferaft, a user-friendly platform designed to simplify social media monitoring. There is a tremendous amount of information on social media, most of which is unstructured and challenging to filter. LifeRaft provides the tools and functionality to filter out the noise and nail down on the exact content that Law Enforcement are looking for.
This session will be broadcast live.

Wednesday, April 29th, 2015
Morning Sessions

Day Two Plenary: Event Management

9:00 am -9:05 am Opening remarks

9:05 am – 9:55 am Multiple Agencies, One Event, One Voice: How to Lead & Tell the Correct Story

Parisa Safarzadeh, Digital Media Manager and Deputy Thomas Gilliland, PIO, Harris County Sheriff’s Office
How does the lead agency manage an event effectively in a timely manner with a unified message? The tragic circumstances of the Stay family shooting in 2014 demonstrates the correct way to manage an event with multiple agencies involved from PIO duties to social media messaging.
This session will be broadcast live.

9:55 am – 10:45 am Managing the Traditional Media via Social Media During an Officer-Involved Shooting

Julie Parker, Media Relations Division Director Prince George’s County (MD) Police Dept
This former Washington, DC, TV News reporter will describe how a law enforcement agency can use social media to report on an officer-involved shooting and control the narrative. This message-managing also informs the public and boosts credibility within the community, and larger region, that the agency serves.
This session will be broadcast live.

10:45 am – 11:05 am Networking Break

11:05 am – 12:00 pm Using Social Media in a Crisis: Columbia Mall Shooting

Sherry Llewellyn, Howard County Police
Social media is a useful tool in an agency’s day-to-day communication with the community and the media. But during a crisis, it can become an invaluable and critical resource that allows an agency to become the primary news source for the public. The 2014 active shooter case at the Columbia Mall in Maryland demonstrated the value of utilizing social media as key component of communicating during a crisis.
This session will not be broadcast live.

Lunch and Exhibitor Time

12:00 pm – 1:00 pm

Hot buffet lunch in the main hall and quality time with our fantastic exhibitors!

Afternoon Sessions

1:00 pm – 2:45 pm Panel: Preparing for events in social media

Corporal Mark Hoffman, Dover Police; Master Corporal Jeff #ShakeItOff Davis, Dover Police; Vera Culley, St Louis County Police; Parisa Safarzadeh, Harris County Sheriff’s Office; Heather Benjamin, Mesa County Sheriff’s Office; Christopher Cook, Arlington, TX Police; Zhivonni McDonnell, Arlington, TX Police; Sherry Llewellyn, Howard County Police: Laurie McCann, Toronto Police; Meaghan Gray, Toronto Police; Julie Parker, Prince George’s County Police.
From the aftermath of Ferguson, mudslides, theatre shootings, mall shootings, prostitution stings, mass murders and even training events; when it comes to managing events, these pros have done it all. Social media veterans will relate their event management stories and best practices. And with a little luck, maybe Master Corporal Davis will shake it off. Moderated by Lauri Stevens.

This session will be broadcast live.

2:45 pm – 3:10 pm Networking Break

3:10 pm – 4:00 pm Using Social Media for Event Planning and Real-time Monitoring

Brenda Dowhan, TLO All-Hazards Analyst, Phoenix Police
The use of social media provides one of the most beneficial ways to empower law enforcement by identifying and monitoring events that impact their AOR. Brenda Dowhan has used social media and open source solutions to enhance the Arizona Counter-Terrorism Information Center’s (ACTIC) community engagement and reputation. She has been able to keep public safety informed of rapidly developing situations that could impact public safety and the community. Whether an anti-police march or a political convention, decision makers are provided situational awareness to determine an appropriate public safety response. Every agency should have knowledge of this growing practice and the benefits it has to proactive policing strategies.
This session will not be broadcast live.

4:00 pm – 5:00 pm My daughter, social media, mental health and law enforcement

Keynote Carol Todd, Amanda’s Mom
The mother of Vancouver-area teenager Amanda Todd will deliver Wednesday’s keynote presentation. Ms. Todd will speak about her firsthand experience in a powerful presentation that will address cyber-bullying, mental health and the importance of computer and law enforcement partnerships in supporting youth in need. Todd’s daughter, Amanda, took her own life after struggling with anxiety and depression related to cyber bullying.
This session will not be broadcast live.

Town Hall Meeting

5:45 pm – 7:30 pm SMILE Conference Town Hall

Join fellow delegates and speakers for cocktails and open discussion.*Delegates MUST wear their conference badges.*
This session will not be broadcast live.

Thursday, April 30th, 2015
Morning Sessions

Day Three Plenary: Investigations

Police & Police staff only

9:00 am – 10:00 am Gangland Social Media – How Social Media Fuels Gang Violence & How Law Enforcement Can Be Pro-active.

Detective Constable Nathan Dayler, Toronto Police
Social media and mainstream open source investigations have been a huge step for the majority of agencies and law enforcement as a whole. The ability to monitor and gather intelligence based on what has been publically available has not only blown investigations wide open, but it has launched policing into a whole new realm. But what happens when this information isn’t publically accessible and/or hidden? What happens when the criminals know we are watching and as such adapt to our techniques? This presentation will explore the DarkWeb and suggestions for major investigations involving hidden, obscured or locked accounts. Case studies and best practices from past investigations will be drawn on in order to demonstrate the need to be constantly evolving and moving forward in today’s hidden social media.
This session will not be broadcast live.

10:00 am – 10:20 am Networking Break

10:20 am – 11:15 am Stalking 2.0 ~ Stalking in the Social Media Era

Detective CJ Wren, Phoenix Police
The world we live in today, everyone is “wired in” and constantly report on social media what, where, when, and how they did something, and will also post “selfies” of themselves doing it. We put an incredible amount of information about ourselves out on the web through social media, and for the person who knows how to track such information – they can exploit it and use it against you for personal gain or to cause you harm. This presentation will focus on several cases ranging from a mild cyber stalking case up through one that resulted tragically in the victims death. Through the case reviews the audience will leave the presentation with tips and tricks of how to protect your information while still enjoying the social aspects of the world wide web and mobile apps!
This session will not be broadcast live.

11:15 am – 12:00 am Unmask the Movement: Using social media to assess the risks of subversive organizations.

Detective Chris Adamczyk, Mesa Police
Imagine standing at the 50 yard line of a massive stadium teaming with thousands of fans cheering their side to victory. Your task is to find the 10 people in the stadium who’ve planned the next stage of their violent insurrection, all online. How do you find them? Are they a threat? “Unmask the Movement” is an up close review designed to provide you with a basic understanding of the skill set needed to exploit social media and open sources to locate threats, and assess the risk they pose. The course will touch on common symbols and iconography, language clues, and a continuum of violence used to measure risk. The template discussed in this course has been applied to street gangs, syndicates, criminal activists, and terror organizations. It is the first step you need to expertly maneuver the dark side of social media.
This session will not be broadcast live.

Lunch and Exhibitor Time

12:00 pm – 1:00 pm

Hot buffet lunch in the main hall and quality time with our fantastic exhibitors!

Afternoon Sessions

1:00 am – 2:00 am Using Open Source Tools to help with your social media investigation

Detective Sam Palmer, Phoenix Police
This practical session is presented by the instructor of the LAwS Academy social media investigations course. Detective Palmer will cover several open source tools that can be used for investigative purposes. He will emphasize geo-location and how it helps and hinders investigations.
This session will not be broadcast live.

2:00 pm – 3:00 pm Homicides in a Virtual Crime Scene: The Toronto Web-cam Case

Keynote Detective Sergeant Frank Skubic, Toronto Police 
An early morning video chat between a university exchange student in Toronto and her boyfriend in China was interrupted by a housemate with nefarious intentions: sexual assault and murder. After helplessly witnessing the streaming horror unfold upon his computer screen from half way around the world, her boyfriend turned to social media in a desperate attempt to summon help for her which, unfortunately, came too late. Toronto Police didn’t just have a virtually live-streamed murder on their hands. They also had a case that involved geographically and culturally diverse witnesses, and a modern day mainstream media intent on harvesting social media for clues, the reporting of which, at times, interfered and compromised the progress of the murder investigation. Detective Sergeant Frank Skubic was the lead investigator on the case. As a homicide investigator already well-versed in social media and murder, he and his team maneuvered their way through this sensational case that garnered international attention and have since arrested, prosecuted and convicted the perpetrator of First Degree Murder.
This session will not be broadcast live.

End of Conference